"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents wa
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s selected [...] This report is divided into three sections: Chapter 1 - Mass Media Access and Use: Common determinants of access (such as regional distribution, income, and available infrastructure); key issues in Zambians' media use habits, particularly use differences between designated "opinion leaders" and the general population. Chapter 2 - Barriers to Media Access and Use: Profiles of those Zambians lacking access to various mass media; analysis of obstacles to access. Chapter 3 - Media Outlet Preferences in Radio and Television: Audience and programming profiles of specific media outlets." (Page 5)
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"Youth and young adults (15-29) are often assumed to be leaders in mobile phone use, but this is not entirely the case in Zambia. While those 15 to 29 make up the largest segment of overall mobile phone users, they do not show the highest rate of weekly (regular) users that is taken by those 30 to 4
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4. Geographic Breakdown: There are substantial differences in rates of mobile phone use among Zambia's nine provinces. These differences reflect varying levels of human development around the country, but other factors come into play. Cost Factors: When respondents were asked to agree or disagree that "using a mobile phone is expensive," 63 percent answered in the affirmative. Even those residing in high-income households were more likely to agree than disagree with the statement. The same can be said for frequent mobile users, with some 52 percent of daily users and 53 percent of regular users agreeing or strongly agreeing with the statement that mobile phone use is expensive. Mobile Radio: A key feature of Zambian (and more generally, African) mobile phone use is an old-new media convergence phenomenon: handset-based radio listening. Among regular mobile users, a third said they listen to the radio via their handset on a weekly basis, and 25 percent said they listen on a daily basis. Unlike the use of mobile internet, radio listening is more evenly spread across urban and rural users. Mobile-based radio listening may also continue to expand; given that youth and young adults (YYAs) are currently the most likely to do so and thus will set the pattern going forward." (Report sumary, page 7)
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"This is a comparative case study of the church-run, Radio Maria and non church-run, Radio Explorers in the Eastern Province of Zambia. The work compares and contrasts the (1) content and management of the stations, (2) the process of selection of programmes and content development, and (3) accessib
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ility. The core purpose of this intense comparison is to contribute to the further understanding of whether faith-based broadcasting or non-faith based stations offer greater community participation and sense of ownership. To achieve this goal, the study employed triangulation. A total of 200 people were interviewed for quantitative data collection. Focus group and in-depth interviews provided invaluable additional information and insights. The outcome of the research indicates that there is no substantive difference between the sense of ownership and management between the two stations. Quantitative findings were high for both. For example, 83 percent of the respondents said Radio Explorers was accessible and 75 percent said the same of Radio Maria. Qualitative responses in focus group discussions and in-depth interviews revealed similar patterns. However, findings indicate that church-run are more participatory than nonchurch run radio stations. These findings indicate that there is essentially no difference in the operations of faith-based radio stations and the non-church stations." (Abstract)
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"The People's Republic of China is seeking to influence the media in Latin America, Africa, and Southeast Asia through a variety of means: direct aid to state-run media in the form of radio transmitters and financing for national satellites; the provision of content and technology to allies and pote
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ntial allies; the sharing of news; and training programs and expense-paid trips for journalists to China. This effort has accompanied a massive expansion of the PRC’s own media internationally, primarily through the Xinhua news agency, satellite and Internet TV channels, and state run television services. It comes at a time when resources for media assistance in some regions of the world–notably Latin America–are becoming scarcer. Chinese news media, far less independent than Western media, form the basis for China’s media assistance, which emphasizes cooperation with governments–many of them undemocratic–and rejects the Western media’s role as watchdogs holding governments accountable. China’s moves pose troubling questions for those in the Western media assistance sector. As the Chinese government propagates a less-than-free model of journalism and assists undemocratic regimes by supporting media that buttress them, advocates of free media and democratic government should take note. Media developers and donors might consider countering these developments with more robust support for independent media in the countries where China is assisting news media. This might include more programs in investigative journalism, ethics, and internationally recognized journalism standards, as well as support for digital media infrastructure, such as broadband Internet access in developing countries to provide citizens with increased access to information." (Conclusion)
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"The Anthropology of News and Journalism is the first book to explore the role of news and journalism in contemporary culture from an anthropological perspective—as a form of cultural meaning-making in its creation, content, and dissemination. Anthropology's global, comparative perspective and eth
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nographic methods provide powerful insights for analyzing case studies from around the world. Essays by leading scholars explore communities of professional and nonprofessional journalists. They describe news-making processes ranging from the local to the global digital environment, as well as how news is disseminated and received in a variety of cultural settings." (Publisher description)
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"Evaluation data gathered between 1975 and 2000 demonstrated that Interactive Radio Instruction (IRI) had improved learning outcomes in conventional classrooms by between 10% and 20% when compared with control classrooms not using IRI. These programs often had relatively well-funded evaluation compo
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nents, often taught a single subject, and focused almost entirely on improving quality. This study focuses on the use of IRI in more taxing circumstances and the outcomes it achieved as well as children learning in conventional school settings. It looks at the use of radio to teach children who are not in school, who are affected by conflict, who are orphans, who live in countries where most social systems have broken down or never existed – the poorest, least supported and most remote learners to whom access to education has traditionally been denied. It also looks at IRI operating in systems of huge scale, such as the 20+ million learners in India. The projects documented in this study were largely carried out since 2000 (although reference is made to earlier projects also) and addressed early childhood education, mathematics and language instruction and teacher training. They were not research projects, and their circumstances challenged data collection and student testing. Nevertheless, the data demonstrate that these IRI programs have had a positive impact on learning outcomes and on the behavior of teachers. Interactive Radio Instruction (IRI) delivers daily 30-minute radio broadcasts that promote active learning and are designed to improve educational quality and teaching practices in schools and to deliver a complete basic education to learners not in school. This paper uses student assessment data collected on recent EDC IRI projects to determine the impact of IRI on student achievement and to highlight general patterns that emerged from the review. In all, 15 projects provided 37 records (grade-year combinations e.g. grade 1 in 2007) containing student learning data which served as the basis of this report." (Executive summary)
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"Digital communications technology does many new things. Its spread means that it is no longer a case of a tiny minority of professionals and politicians having a monopoly on mass communication. Implicit in the observations of this report, is the recognition that - amongst other things - digitisatio
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n also disrupts old boundaries between inter-personal and mass communication. What used to be the subject of, or product of, communication between a few individuals, can increasingly be put into the public sphere. Much of this content remains personal in quality, despite it being public in availability. But there is also much that is of public interest. In some ways, this therefore threatens those institutions supposed to be specialising in public interest information. In other ways, it can help them not only reinforce this mission, but to also take a step towards expanding their role into becoming wider public interest content and commun-ications agencies. They can, in short, be the motive force that pulls personal conversations into focussing on journalism that is of common public interest. That image of leading the transformation of mass communication is, however, just one of the scenarios outlined in this report. The others point to lesser roles, even including extinction. It should be noted that scenarios are not predictions of the future, but attempts to highlight a range of possible options. They help guide action in one or other direction. The complication is that digitisation and all that comes with it can deal a surprise to even the best-considered scenario possibilities. Who would have thought that a search engine company (Google) could become such an effective player in the advertising arena? Or that newspaper newsrooms would start hiring video-capable staffers, or that some cell-phone companies would move into distributing content? Could anyone have guessed that a company like Twitter could attract and burn millions of dollars of investment without even a proper business plan about how it intends to make money? The digital revolution, if it is to succeed, needs to have top quality cadres in the newsrooms. In the face of these kinds of developments, it is tempting to throw up one’s hands and take a come-what-may approach. That’s preferable to the illusion of controlling and managing the process. At the same time, between these two extremes of paralysis and over-planning, there is a broad direction that can be identified and pursued. We may not know exactly where we are going, but - as this Report seeks to do - we can look at where we are and what’s immediately ahead. More fundamentally, however, there’s worth in remembering from whence we come. In other words, while looking at the present and near-present, and keeping an eye on what future scenarios we can imagine, we can hold onto our values. In the context of public broadcasting, these values are - in a nutshell - to focus mass communications on deepening democracy and development. These public interest values remain all the more valid in a time when the historical informational “service” model is being expanded to also function as a public interest communicational mode. Keeping these ideals aloft helps state-owned broadcasters steer a course between delivering government-interest and commercial-interest content. They help to define the meaning of universal access in the face of financial pressures and socio-economic divides. They empower people to see the big picture and to bring concerted action to bear on it. In sum, they help us reinvent “public service broadcasting” in a fashion appropriate to its contemporary possibilities. Roll on digitisation in Southern Africa - and the transformation of at least some state-owned broadcasters to become leaders in this process." ("Summing up", page 53-54)
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This report documents the scant attention that agriculture and women agriculturalists have received from news media.
"GISWatch has three interrelated goals: surveying the state of the field of information and communications technology (ICT) policy at local and global levels; encouraging critical debate; strengthening networking and advocacy for a just, inclusive information society. Each year the report focuses on
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one particular theme. GISWatch 2009 focuses on access to online information and knowledge – advancing human rights and democracy. It includes several thematic reports dealing with key issues in the field, as well as an institutional overview and a reflection on indicators that track access to information and knowledge. There is also an innovative section on visual mapping of global rights and political crises. In addition, 48 country reports analyse the status of access to online information and knowledge in countries as diverse as the Democratic Republic of Congo, Mexico, Switzerland and Kazakhstan, while six regional overviews offer a bird’s eye perspective on regional trends." (Back cover)
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"The book brings together a range of community peacebuilding experiences that apply open and distance learning. The emphasis on community requires distance educators to change focus. The book addresses how to help a community articulate its own purposes for learning and then support it in achieving
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them. The role of radio, video and audio recordings to carry stories to larger audiences is explored. By raising expectations and challenging assumptions, use of these media can be catalysts that accelerate other processes of change." (Publisher description)
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