"This review examines polio communication efforts in India and Pakistan between the years 2000 and 2007. It shows how epidemiological, social and behavioural data guide communication strategies that have contributed to increased levels of polio immunity, particularly among underserved and hard-to-re
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ach populations. It illustrates how evidence-based and planned communication strategies – such as sustained media campaigns, intensive community and social mobilization, interpersonal communication and political and national advocacy combined – have contributed to reducing polio incidence in these countries. Findings show that communication strategies have contributed on several levels by: mobilizing social networks and leaders; creating political will; increasing knowledge; ensuring individual and community-level demand; overcoming gender barriers and resistance to vaccination; and reaching out to the poorest and marginalized populations. The review concludes wth observations about the added value of communication strategies in polio eradication efforts and implications for global and local public health communication interventions." (Abstract)
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"Combining entertainment and education, India's most beloved comic book series, Amar Chitra Katha, or "Immortal Picture Stories," is also an important cultural institution that has helped define, for several generations of readers, what it means to be Hindu and Indian. Karline McLain worked in the A
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CK production offices and had many conversations with Anant Pai, founder and publisher, and with artists, writers, and readers about why the comics are so popular and what messages they convey. In this intriguing study, she explores the making of the comic books and the kinds of editorial and ideological choices that go into their production." (Publisher description)
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"Ashish Rajadhyaksha argues that any exploration of the social uses to which cinema is put in a place like India can only make sense if it transforms our understanding of cinema itself. Taking as his timeframe the era of celluloid, which is also marked by public experiences of spectatorship and uses
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of cinema by the state, Rajadhyaksha examines three moments of crisis for the Indian State in which cinema played a central role." (Publisher description)
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"Given the centrality of communication to society, who ‘owns’ the media, who gets to speak on behalf of whom, and to what end are critical issues. The regression of ‘mainstream’ media from ‘watchdogs’ of democracies to business ventures resulting in Habermasian ‘refeudalisation of the
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public sphere’ is worrying. Community media re-engage communities on the periphery, opening possibilities for social change. The dominance of mainstream players in media governance, complicated by sustainability concerns of grassroots enterprises, result in legislation that impedes the potentiality of community media access and participation – as mapped in this paper with the case of community radio struggle in India." (Abstract)
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"The biennial Digital Review of Asia Pacific is a comprehensive guide to the state-of-practice and trends in information and communication technologies for development (ICTD) in Asia Pacific. This fourth edition (2009-2010) features 30 economies and four subregional groupings. The chapters provide u
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pdated information on ICT infrastructure, industries, content and services, key initiatives, enabling policies, regulation, education and capacity building, open source and R&D initiatives, as well as key ICTD challenges in each of the economies covered." (Publisher description)
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"In Ihren Händen halten Sie die zweite Auflage unserer Publikation „Auslandsmärkte als Chance“. Als wir vor gut zwei Jahren die erste Ausgabe veröffentlichten, florierte die Weltwirtschaft und mit ihr die IT- und Telekommunikationsmärkte. Wer hätte damals gedacht, dass wir im Jahr 2009 die
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schlimmste Wirtschaftskrise der jüngeren Geschichte erleben würden? Inzwischen zeigen glücklicherweise fast alle Wirtschaftsindikatoren wieder nach oben. Gleichwohl werden viele Länder – Deutschland eingeschlossen – einige Jahre brauchen, bis sie das Vorkrisenniveau erreichen. Die Informations- und Kommunikationswirtschaft ist mit vergleichsweise geringen Einbußen durch die Krise gekommen. Es gab zwar herbe Umsatzeinbrüche in einigen Marktsegmenten, daneben aber auch einzelne Bereiche mit anhaltendem Wachstum. Jetzt geht es darum, die sich im Zuge der wirtschaftlichen Erholung bietenden Chancen mit Mut und Kreativität zu nutzen. Ganz wesentlich ist dabei, nicht nur in rein nationalen Kategorien zu denken. Hochtechnologien „made in Germany“ können von dem erwarteten Aufschwung der Weltwirtschaft überproportional profitieren. Das gilt auch und gerade für Informations- und Kommunikationstechnologien. Dem interessierten Leser ein Leitfaden, dem Unternehmer eine wertvolle Orientierungshilfe – das ist der Anspruch dieser Broschüre. Transparenz, Kontakte und verläßliche Information sind die Zutaten für ein erfolgreiches Auslandsgeschäft. Diese Publikation möchte dazu einen Beitrag leisten." (Vorwort)
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"This first book-length study of infotainment and its globalization by a leading scholar of global communication, offers a comprehensive and critical analysis of this emerging phenomenon. Going beyond - both geographically and theoretically - the ‘dumbing down’ discourse, largely confined to the
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Anglo-American media, the book argues that infotainment may have an important ideological role, a diversion in which ‘soft news’ masks the hard realities of neo-liberal imperialism." (Publisher description)
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"Media education in Asia is a relatively young, but rapidly developing part of the curriculum. Research has been conducted and papers have been written on various issues concerning media education in Asia. The dominant models of media education in the world are broadly Western and most are drawn fro
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m English-speaking countries. The question is whether a similar pattern exists in Asia, where there may be differences in culture, heritage, beliefs, values, education policy, as well as curriculum and pedagogy. Are educators in Asia following the Western model in developing and implementing media education, or are they devising their own models? With this question in mind, this book sets out to understand the prevailing perspectives regarding media education in various Asian societies. While most debates about media education are carried out in Western contexts, this book hopes to provide a platform for readers to examine this issue in an Asian context." (Back cover)
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"This book examines the incorporation of newly accessible mass media into practices of religious mediation in a variety of settings including the Pentecostal Church and Islamic movements, as well as the use of religious forms and image in the sphere of radio and cinema." (Publisher description)
"Development Communication in Practice: India and the Millennium Development Goals analyzes seven Indian newspapers for a period of seven months and evaluates the extent to which development issues are addressed in them. The findings reveal an under-representation of development issues in the media
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which, the author argues, needs to be addressed. Reviewing recent concepts on poverty measurement and the MDGs set forth by global scholars such as Jagdish Bhagwati, Amartya Sen and Joseph Stiglitz, the book acknowledges the importance of information technology, literacy and education in the process of development." (Publisher description)
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