"Das Craftbook ist ein Werkzeugkasten, der innovative Projekte in kirchlichen Organisationen beschleunigt. Als zusammenhängendes Framework lassen sich die Tools und Methoden sowohl zur langfristigen Prozessplanung, zur Stärkung des Markenprofils als auch zur Gestaltung von einzelnen Arbeitsphasen
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nutzen. Es begleitet Dich von der Formulierung eigener Mission Statements über die Definition von Zielgruppen bis hin zur Wettbewerbsanalyse, Entwicklung einer Markenstrategie und Produktimplementierung." (Verlagsbeschreibung)
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"The Mothers Union (MU) was beginning to feel its age. Founded 140 years ago it had grown into a social movement of more than 4 million members. But in many places their members felt it had become increasingly inward-looking and ineffective. A radically participative theory of change process, called
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MULOA (Mothers’ Union Listening, Observing and Acting), that listened to over 200,000 people in 36 countries between 2017 and 2019, helped breathe new life into this global movement. The learning from this experience has significant implications for development actors, whether faith-based or secular. MULOA showed it is possible to listen at scale. Theory of Change does not have to be a top-down, office-based, process. Participatory activities created safe spaces for mind and heart dialogue, engaging deeply with people’s emotions and faith to catalyse personal transformation. Changes in individual members catalysed major shifts in MU’s identity, strategy, structures and ways of working. It created a member-led evidence base for MU global strategy that reflected localised priorities. Together with concurrent shifts in MU governance, MULOA contributed to a genuine shift towards a more truly global and interconnected movement. Becoming a more listening, trusting and strategic organisation has since proved vital in helping MU be more agile and adaptable in responding to the COVID-19 crisis." (Introduction, page 3)
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"The Startup Guide is our attempt to curate the information and tools we think are essential to launch an independent newsroom and leading a successful enterprise well beyond startup. The areas of focus include business planning, audience development, revenue generation and nonprofit management. All
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to support those who want to start a sustainable nonprofit news organization." (https://inn.org/research/guides/startup-guide)
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"By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and f
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ast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups." (Publisher description)
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"Strategic Planning for Nonprofit Organizations, Third Edition, offers a conceptual framework and detailed process suggestions for strategic planning by nonprofit organizations. For readers of one of the first two editions, much will look familiar, but much is new as well. The logic and flow of the
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process are the same, but we have broken out the middle section into a few more specific steps. In particular, we have added more detailed guidance on developing the program strategy and business model. The book is the product of the authors’ experience as planning and organization development consultants. The concepts, process design, and language presented here have been shaped by our strategic planning work with hundreds of nonprofit organizations. Many of the worksheets and approaches to formulating strategy were developed while working with individual clients in response to particular situations. Our approach is informed by the work of many published authors and dozens of colleagues, including in particul ar the wisdom and experience of our colleagues at CompassPoint Nonprofit Services, where we both worked for many years. We hope that this book provides you with a practical approach that is comprehensive, without being either overly complex or unduly simplistic. The user-friendly tools and techniques will help you put the framework into action. Those who have experience with strategic planning will find the book a useful refresher and a one-stop source book of fundamental concepts and techniques; those without such experience will find it a valuable introduction to what strategic planning is—and is not—and how to make the best use of the process." (Preface)
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"[...] Radio Nawal Estéreo [es] una emisora indígena que transmite en idiomas K’iche, Kat’chiquel y castellano. Está ubicada en la localidad de Nahualá que, traducido al español, significa «el espíritu de las aguas». La ciudad, con unos 70.000 habitantes, huele a leña y a resistencia y
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parece haber sido intencionalmente dibujada en medio de montañas verdes. Su población de origen maya muestra aún los rasgos propios de su cultura. Las mujeres adornan el pueblo con los colores de sus wipiles (blusas) mientras son pocos los hombres que aún lucen sus ropas tradicionales. Radio Nawal Estéreo acompaña al pueblo maya a través de mensajes que se construyen con su propia lengua, donde se comparten costumbres y esperanzas. En las páginas que siguen se encuentra, además del perfil de la emisora, la riqueza del proceso de formación radiofónica que vivió Radio Nawal Estéreo impulsado por la Asociación Latinoamericana de Educación Radiofónica (ALER). Una riqueza que te invitamos a compartir, para conocer sus pasos, descubrir sus potencialidades y aprender de su trayecto. La primera parte expone los detalles referidos a la sistematización. La segunda descubre el escenario en el cual se desenvuelve la experiencia radiofónica. Luego nos referimos a las características más importantes de Radio Nawal Estéreo. La cuarta parte expone de qué manera el Proyecto Político Comunicativo (PPC), como propuesta pedagógica y metodológica, permitió actualizar los sentidos de lo que hacen, incorporar nuevos conocimientos y capacitarse. Por último, la quinta parte expresa lo que el camino dejó como aprendizajes." (Introducción, página 9-10)
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"This is an overview of strategic planning tools designed for Nepalese community radios. In plane language, it introduces to the basics of strategic planning, situation and stakeholder analysis, long-term vision and guiding principles, identification of risk factors, definition of indicators and the
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implementation of strategic planning. Many graphs and tables illustrate and facilitate the use of the different concepts, as well as the concrete example of a strategic plan in the annex. Every issue is treated quite briefly, so maybe reading this manual will not be enough to really start a strategic planning process. Nevertheless, it serves the purpose of an introduction quite well." (CAMECO Update 3-2009)
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"Viele Medienberater haben in den vergangenen Jahren »Erfolgsstrategien« für Radioprogramme verkauft. Alle diese Strategien haben eines gemeinsam: In einigen Märkten funktionieren sie, in anderen scheitern sie kläglich. Jens-Uwe Meyer zeigt, dass es kein Patentrezept gibt, das ein Programm zum
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Erfolg führt, sondern dass jeder Markt anders, jedes Programm individuell ist. Radio-Strategien von der Stange funktionieren nicht. Das Buch wirft einen kritischen Blick auf die Media-Analyse, zeigt die Möglichkeiten und Tücken der Marktforschung auf und stellt ein Modell für die ganzheitliche Steuerung von Radioprogrammen vor. Dieses strategische Modell umfasst sämtliche Bereiche des Programms: Nur wenn Musik und Moderation, Claims und Slogans, Trailer und Promos, Senderaktionen und -promotions, strategische Programmmarken und das Wortprogramm sinnvoll aufeinander abgestimmt sind, kann ein Sender seine Ziele optimal erreichen. Das Buch stellt den Gesamtprozess der strategischen Programmplanung systematisch und verständlich dar. Es enthält Beiträge von Radiopraktikern aus Marktforschung, Programmleitung, Moderation und Beratung. Das versammelte Hintergrundwissen und zahlreiche Beispiele machen es zu einem nützlichen Ratgeber für die Programmsteuerung und -planung." (Verlagsbeschreibung)
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"The idea of capturing, storing and sharing knowledge so as to learn lessons from the past and from elsewhere – overcoming the boundaries posed by time and space – is far from being a new one. In recent years, a growing movement has emphasised the improved application of knowledge and learning a
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s a means to improve development and humanitarian work. The movement has led to the widespread adoption of learning and knowledge-based strategies among the range of agencies involved in such work, including donor agencies, multilaterals, NGOs, research institutes, and the plethora of institutions based in the South, including national governments, regional organisations, and indigenous NGOs. This guide is aimed at staff working in all such organisations. There are 30 tools and techniques contained here, divided into five categories: i) Strategy Development; ii) Management Techniques; iii) Collaboration Mechanisms; iv) Knowledge Sharing and Learning Processes; and v) Knowledge Capture and Storage. Many of these tools are simple and trying them out requires nothing more than the desire to try something new, and the drive to ‘get on and do it’. Undertaking them effectively requires effective – sometimes advanced – facilitation and communication skills. Here, we have aimed to provide comprehensive accounts of how to apply such techniques, with a focus on the requirements of potential facilitators." (Introduction, page 2)
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"Este es en primer lugar un manual de facilitación de una metodología de planificación estratégica y operativa - Marco Lógico - para gobiernos locales. Por su explicación detallada y su nacimiento en la práctica, el manual también es de fácil uso didáctico para facilitadores con poca exper
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iencia. Sin embargo, en vista de que en la mayor parte del manual se incluyen láminas didácticas para elaborar acetatos, también sirve como libro para los participantes." (Cubierta del libro)
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