"Als Kreative:r gestalten und realisieren Sie professionell Druckobjekte. Sie stehen für gute Gestaltung und kompetente herstellerische Umsetzung und möchten Ihren Auftraggeber:innen auch in Fragen der ökologischen Verantwortung kompetent und partnerschaftlich zur Seite stehen. Sich mit Nachhalti
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gkeits-Knowhow und diesbezüglicher Beratungskompetenz profilieren. Dann hat Marko Hanecke dieses Buch für Sie geschrieben! Nachhaltigkeit ist eine Haltung. Bedeutet Recherche und Überblick. Ist ein facettenreicher und kreativer Akt, der sich nicht in der Wahl eines Recyclingpapieres, eines Öko-Labels oder einer zertifizierten Druckerei erschöpft. Nachhaltigkeit ist ein vielschichtiges Thema, eine Gleichung, für die es nicht die eine, ultimative und objektiv richtige Lösung gibt. Nachhaltigkeit ist letztlich ein Wertesystem. Ein Handlungsprinzip. Nachhaltigkeit ist eine Reise. Dieses Buch ist Ihr Reise-Begleiter. Nachhaltig drucken legt den Grundstein für bezahlbare, ökologisch verantwortungsvolle und aufmerksamkeitsstarke Druckprodukte jenseits grauer Standards. Es ebnet den Weg zu mehr Umweltgerechtigkeit und Arbeitszufriedenheit. Zu attraktiven Druckobjekten, die begeistern, ohne dass wir uns gegenüber kommenden Generationen dafür schämen müssen." (Verlagsbeschreibung)
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"Adopting a cradle-to-grave approach, the book explores green raw materials and green design, and how eco-friendly practices can be integrated into prepress, printing, distribution, and even "beyond the door," in relation to returns. The Green Design and Print Production Handbook looks at the global
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context and frameworks for action, the unique challenges facing the industry--be it book, magazine, or newspaper publishing, or print for packaging and promotion--and how it can respond. This book is for anyone who works with print, from publishers, printers, distributors, and retailers to writers, editors, designers, and sales reps. Explaining how sustainable processes can be achieved without damaging the bottom line, it also introduces eco-friendly working practices that will benefit your business." (Publisher description)
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"Print production requires designers be familiar with graphic design, typography, illustration, editing, workflow management, materials, proofing, mechanical and photographic outputs, prepress processing, paper, color, manufacturing, and distribution. A Guide to Graphic Print Production covers all s
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teps in the print production process with detailed explanations supported by informative sidebars and full-color illustrations. The new Third Edition is fully updated to reflect all aspects of digital printing and the most current technologies. New and improved information covered includes variable data printing, sustainability, large/wide format printing, inks, and color management." (Publisher description)
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"Includes clear definitions of over 9,000 words and expressions covering a wide range of topics relating to the printing and publishing industries: including papermaking, ink, printing and binding machines, typesetting, desktop publishing, editing, commissioning, contracts and rights." (Back cover)
"This manual describes simple printing methods that can be used with home made equipment. There is advice on when it is easier to use a commercial printer and on how to set up a print shop." (Catalogue Intermediate Technology Publications 2000)
"In this booklet, we describe in some detail the successful Liberian experiment, and suggest ways in which other countries may organize a similar project through their Information Ministry or other development agency. The third part of the booklet, is a simple "how-to-do-it guide for the editor/publ
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isher of a mimeo newspaper It is, in fact, an elementary manual for the journalist who has had no professional experience, and is in a form suitable for reprinting and wide distribution to the staffs of the rural papers. The mimeo newspaper is, admittedly, a rudimentary form of publishing, technically limited by the capacity of the equipment used. It is none the less significant for all that, and in passing, it should be noted that with skill and care, a professional looking paper can be produced. The important thing, however, is that this method of production enables a means of expression and establishes a small business enterprise, years before it would be economically possible with conventional printing plant. On the basis of the Liberian experience, it is estimated that a paper could be established with an initial outlay of as little as $100, and that it could provide a living for its owner/editor from the outset. This is a beginning from which a publisher and a community might aspire to progress until the time when a printed broadsheet can be produced by a professional staff on a modern printing plant." (Preface)
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