"Good reporting of science in the media is vital in drawing the attention of both policymakers and the public to the important role that science and technology can play in achieving sustainable development, and press officers can contribute significantly to helping science journalists ensure that th
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is happens. This guide provides a comprehensive introduction to the techniques that press officers can use to create a close and supportive working relationship with the journalist community." (Foreword)
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Focuses on three key written products: the policy brief, the research brief and the story of change.
"Research findings can provide journalists with news stories, news 'pegs', background information, statistics, case studies and expert sources. But research papers are often written in an inaccessible style and poorly promoted. The Relay programme in Panos London produced a series of news features (
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the Relay Research Spotlight) in 2010 based on international development research findings. Based on this experience, this guide explains how research findings can be used in articles and offers suggestions for writing successful copy. It also explains some common pitfalls and suggests how to avoid them. This how-to guide is divided into five sections: Using research in your articles; finding and interpreting research; interviewing researchers; writing news articles using research findings; top 10 tips for successful articles." (Introduction)
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"This book is for broadcasters of all flavours, colours and tastes. Whether you are reporting politics, business, sports, fashion or any other beat, which appear far removed from science, you will benefit from having a basic awareness of science. Science is not all about faraway galaxies or subatomi
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c particles. It is about explanations about natural phenomena, including our society. So, politics, religion or our thought processes or imagination are not beyond the scope of scientific investigation. For example, if you are reporting a local conflict, there are enough scientific studies on aggression and violence that may throw light on the situation. You can give a new spin on sports if you have enough understanding about sports science and the pharmacology of performance enhancing drugs. Business cycles are specific examples of quasi-periodic phenomena and your reporting would bear a fresh perspective if you could dig deep into non-linear dynamics. How can you report on a crime without understanding the basics of forensic science?" (Introduction)
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"Most of the current water problems in southern Africa arise from inadequate or improper management of water resources, rather than shortages. Thus it is essential to raise awareness of water availability and use, and of management approaches that are sustainable. A challenge for media practitioners
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when researching water issues is the problem that accessible sources of information tend to be cluttered with scientific and technical jargon. Statements commonly used in water expert circles often tend to be misunderstood or lose their meaning outside the profession, such as “…Water sustains ecosystems that provide valuable services to both the environment and people.” While water professionals and academics may get their information through peer-reviewed publications, specialist websites and water workshops, the public obtains knowledge of water management from television, radio, newspapers, magazines and sometimes through opinion leaders in their communities. The Internet is also becoming a useful tool in the search for knowledge about water resources due to its ability to offer access to large and varied amounts of information, although this can also be a liability, causing information overload.
Integrated Water Resources Management (IWRM), which is a holistic approach to managing water and related resources, is widely discussed among water academics, practitioners and professionals involved in the management of water resources, who consider water an abundant “good” with social, economic and environmental value. While the IWRM concept is not well appreciated among some policy makers and the public, the media is quickly catching on to reporting the many users and uses, and on the need to foster economic efficiency, social equity and environmental sustainability in water resources management [...] It is thus the intention of this media guide to demonstrate that water reporting is not a technical specialisation but a bread-and-butter debate of today and tomorrow. This guide does not intend to make scientists out of journalists or the public, but to offer a quick reference to the main issues and policies as applied in southern Africa, to suggest ways to cut through the jargon, and to provide further references for reading and contacts for interviews." (Introduction, pages 9-10)
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"Viele Wissenschaftlerinnen und Wissenschaftler üben im Umgang mit den Medien Zurückhaltung, sei es, weil sie unsicher sind oder weil sie die Chancen erfolgreicher Medienarbeit unterschätzen. Ihnen vermittelt dieses Buch das »Handwerk« des Umgangs mit Presse, Radio, Fernsehen und Internet. Zur
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Vorbereitung auf Interviews werden alle Schritte, vom ersten Kontakt mit dem Journalisten bis zur Evaluation, vorgestellt. Praktische Übungen zu Atmung, Stimme und Haltung ergänzen diese Tipps; Checklisten helfen bei der Vor- und Nachbereitung. Die Berichte von Redakteuren über ihre Erfahrungen und Wünsche bei der Zusammenarbeit mit Wissenschaftlern runden diese Informationen ab. Das Autorenteam wendet sich an Wissenschaftlerinnen und Wissenschaftler aller Disziplinen, die ihren Kontakt mit den Medien aktiv und zielgerichtet gestalten möchten." (Verlagsbeschreibung)
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"This publication is intended to serve as a guide to journalists in different media segments on preventive, risk, and crisis communication. Although the focus is on a potential future influenza pandemic in Latin America arising from avian flu, the pages that follow set forth concepts and tools to as
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sist journalists in other crisis situations, including natural disasters, armed conflicts, environmental catastrophes, and phytosanitary disease outbreaks." (Introduction)
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"The guide is divided into three parts: the basics, the media and more about HIV. It provides answers to frequently asked questions about HIV and AIDS, treatments and diagnoses. Other sections cover the history of the virus, transmission, treatments, opportunistic infections and a chronological acco
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unt of the development of the epidemic. There is also a section on “terms to use”, suggesting alternatives to the common terminology and misconceptions that denigrate and undermine people living with HIV and AIDS. Because HIV is mostly transmitted via unprotected sex, a society’s myths, taboos and societal norms can often cloud debate on the disease and prevent accurate information getting into the public domain. The International Federation of Journalists is committed to play its part in combating HIV and AIDS. This guide, along with training courses for journalists provided through local journalists’ trade unions, aims to raise awareness of issues facing the media and provide real tools to assist in reporting the global and local HIV and AIDS epidemic." (Introduction, page 4)
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"In the words of a South African researcher, the media can help research become linked to policy processes by “getting you into the kitchen, being part of the soup-making”. This paper explores the roles the media play and looks at the linkages between policy, research and media. It considers som
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e of the dilemmas faced, and the options and approaches available when a research programme, institute or researcher is constructing a media strategy. It lays out some of the main steps in developing a strategy. This paper is complemented by Working with the Media: A guide for researchers, which includes practical guidance and tips for engagement with the media. In this paper the term ‘policy’ includes policy formulation, implementation and evaluation and is not restricted to that of government but includes international organisations, bilateral agencies, non-governmental organisations (NGOs), the private sector and others. The media is taken to include community, local, national and international forms of radio, print, television and online services." (Introduction)
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"This manual has been designed to help journalists acquire the necessary skills that are needed when reporting on HIV/AIDS. The book builds on the Media Council of Kenya’s Code of Conduct for Journalists and provides guidance and suggestions for effective HIV/AIDS reporting. It is the hope of the
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authors that this manual will enhance the positive role that media can play in responding to AIDS." (Introduction, page 2)
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