"C'est l'aspect de la participation au sein de la Radio Communautaire qu'aborde le « Manuel de formation » publié par l'IPAO de Dakar, en collaboration avec Radio ADA, une radio communautaire ghanéenne qui est reconnue comme une radio communautaire de référence dans sa manière de vivre la par
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ticipation au sein de l'équipe et des communautés qu'elle dessert. Ce manuel s'adresse principalement aux formateurs. Sur 82 pages, ce document pédagogique propose une synthèse de l'approche « formation interne » de Radio ADA : une somme des expériences en matière d'apprentissage, des ateliers qui ont précédé le lancement de la station en février 1998 et ceux qui ont été organisés depuis cette date. Cette approche se veut éclectique en puisant aux sources de la communication en appui au développement et de la pensée de Freire. Elle se fonde sur la méthode d'apprentissage par l'action. Ce manuel a l'ambition de combler un vide dans la formation offerte par la plupart des écoles et centres quant aux démarches et initiatives possibles pour renforcer la participation à tous les échelons au sein des radios communautaires et de proximité. L'auteur de ce manuel, Madame Wilna W. Quarmyne, est la directrice exécutive adjointe de Radio ADA et membre du « Service des radios communautaires du Ghana ». C'est donc son expérience et celle du Réseau Ghanéen des Radios Communautaires qui est ici mis à disposition du plus grand nombre. Ce livre devrait constituer une référence dans toutes démarches de formation interne des « animateurs producteurs » des radios communautaires." (CAMECO Media Forum, 2003/4)
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"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex
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amples, ideas and concrete guidelines for achieving financial sustainability of community radio stations. "Marketing Community Radio" is not a guideline for developing countries, but it places strong emphasis on local marketing opportunities in general, like sales of airtime to local businesses, cooperation with local enterprises for mutual promotional actions, fundraising through individuals or local and national institutions, or even through "radiothons". Moreover, the publications contains a few lists of the "Do's" and "Don'ts" that should be considered in the process of selling radio airtime, as well as appendices with a marketing audit containing questions to evaluate your marketing plans and efforts. Additionally, the manual gives examples of the advantages that community radio stations can offer, eg, an attentive audience, an attractive timeframe for advertising without much competition, lower costs than TV and/or newspaper advertising, greater targetability, etc." (commbox)
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"The creation of a radio involves having clear goals and knowing all its aspects, limits and contraints. This book offers to the radio promoter the technical, administrative, financial and managerial elements that are necessary to plan the project. Future directors of a managers of the technical sec
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tors will find here indispensable information on how to make the radio station move and how to make the work proceed in the context of limited resources and means." (Back cover)
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"This reader 'aims to show that ordinary people, even non-technical rural folk, can plan, set up, manage and produce radio programmes by themselves with a minimum of dependence on outside help, whether for technical advice and training or for funds and equipment.' To do so, it highlights case studie
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s from several countries like Homa Bay Radio in Kenya, Radio Apam in Ghana, Radio Sagarmatha in the Kathmandu valley, Tambuli Community radio in the Philippines and others, and it explains the main factors for planning a community radio station, eg, examining the legal framework, applying for a license or doing preparatory work in the community. Moreover, it briefly explains the technical background of broadcasting, such as the difference between AM and FM broadcasting, as well as the basics about the equipment which is needed. What makes the publication particularly interesting is its perspective on community involvement in every step of setting up a radio station - which is, as many community radio stations are built up by institutions like NGO's, churches or universities, not something to be taken for granted." (commbox)
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"Instead of telling you what to do at your station, this handbook will give you guidelines about the things you should be thinking of and at what stage of the setting up or operation of the station." (Introduction)
"While there are many trainers offering curricula in radio, this curriculum focuses on the management aspect of community radio. Many people in organisations focus their commitment and energy on the delivery side of the organisation and neglect the task of building the organisation and its people. W
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hen things go horribly wrong, as they so often do, there is much talk of lack of dedication and commitment. People get disillusioned and drop out. The failure in non-profit organisations often has nothing to do with a lack of commitment, and everything to do with a failure of management. Organisations need to be managed properly so that they grow and succeed. Radio station managers need to understand how organisations work, and how they develop and change. They need to manage the people and the resources, as well as the programming, to build a successful radio station. This training curriculum is aimed at building radio station managers' understanding of organisations and of the management role. While there is management training available, it tends to be aimed at commercial stations. Community radio, with its emphasis on community participation and volunteer involvement, has its own management issues. This curriculum was developed specifically for community radio stations - drawing on the experience of community radio stations in South Africa." (Introductory comments, page 1)
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"Créer une radio implique d'en connaître tous les enjeux, les limites et les contraintes et d'en maîtriser les contenus. Ce manuel se propose de fournir tous les éléments nécessaires à chaque étape de la construction d'un tel projet : techniques, administratifs, de mise en onde, de financeme
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nt et de gestion. Futurs chefs d'antennes, directeurs de stations ou techniciens y trouveront les notions de base indispensables au démarrage et au bon fonctionnement de l'entreprise, principalement dans un contexte de ressources et de moyens limités." (Dos de couverture)
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"Este guia descreve o papel das estações de rádio comunitária na construção participativa da democracia e do desenvolvimento em África — e oferece ideias práticas de como tais estações podem ser estabelecidas. Fornece uma compreensão da popularidade renovada da rádio comunitária, bem
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como ainda as razões pela qual é controversa, e talvez perturbadora, do ponto de vista dos radiodifusores comerciais e públicos. É preciso Iembrar que as definições e os exemplos referidos neste guia são dinámicos e que o conceito de 'rádio comunitária‘ devia ser revisto ou redefinido consoante as condições sociais existentes. Espera-se que este guia possa fornecer informação relevante para aqueles que gostariam de iniciar uma estação de rádio comunitária numa comunidade em particular, fazer lobby por uma Iegislação que permita o desenvolvimento da rádio comunitária no seu país, ou reforçar o desenvolvimento duma estação de rádio comunitária já existente. No entanto, esta pubIicação não é um manual para formação. Os assuntos mencionados necessitam de revisão de modo a responder aos desafios do dia à dia e aos problemas que as estações de rádio comunitária enfrentam." (Preâmbulo)
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"This book has been written from the point of view of a manager working in a radio broadcasting environment. Such managers are busy. Permanently short of time. There are never enough hours in the day. Opportunities ro study are rare; rarer still is the prospect of becoming expert in the many areas t
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hat jointly comprise the management discipline. This book is not designed to be read at one sitting. It is designed to be referred to as the need arises. It is a "how to" book for managers. it does not teach how to write a news bulletin, splice a tape or produce a radio play. There are many other good books on these subjects. This book is about the art of management as it relates to radio broadcasting." (Using this book, page xiii)
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