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Participative Marketing for Local Radio
Key Guides
Wellington: Original Books (2003), 160 pp.
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge
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Marketing Community Radio
Melbourne: Community Broadcasting Foundation, 2nd ed. (2002), 40 pp.
"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex
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The Art of Radio
Nairobi: Paulines Publications Africa (2002), 136 pp.
"The creation of a radio involves having clear goals and knowing all its aspects, limits and contraints. This book offers to the radio promoter the technical, administrative, financial and managerial elements that are necessary to plan the project. Future directors of a managers of the technical sec
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Comment créer et gérer une radio associative?
Abidjan: Inades Formation (2002), 83 pp.
Community Radio Handbook
Key Guides
Paris: UNESCO (2001), iii, 100 pp.
"This reader 'aims to show that ordinary people, even non-technical rural folk, can plan, set up, manage and produce radio programmes by themselves with a minimum of dependence on outside help, whether for technical advice and training or for funds and equipment.' To do so, it highlights case studie
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Community Radio: Its Management and Organisation in Zambia
Lusaka: Zambia Independent Media Association (ZIMA) (2001), xviii, 331 pp.
The African Community Radio Manager's Handbook: A Guide to Sustainable Radio
Key Guides
Johannesburg; Houghton: AMARC Africa; Institute for the Advancement of Journalism (2000), 184 pp.
"Instead of telling you what to do at your station, this handbook will give you guidelines about the things you should be thinking of and at what stage of the setting up or operation of the station." (Introduction)
Community Radio Manual
Key Guides
Newlands: Open Society Foundation for South Africa (1999), 221 pp.
Curriculum for Training Community Radio Station Managers
Open Society Foundation for South Africa (1999), various pag.
"While there are many trainers offering curricula in radio, this curriculum focuses on the management aspect of community radio. Many people in organisations focus their commitment and energy on the delivery side of the organisation and neglect the task of building the organisation and its people. W
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Créer, gérer et animer une radio
Paris: Groupe de recherche et d’échanges technologiques (GRET) (1998), 158 pp.
"Créer une radio implique d'en connaître tous les enjeux, les limites et les contraintes et d'en maîtriser les contenus. Ce manuel se propose de fournir tous les éléments nécessaires à chaque étape de la construction d'un tel projet : techniques, administratifs, de mise en onde, de financeme
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O que é a rádio comunitária? Um guia prático
AMARC Africa; Panos Southern Africa (1998), ix, 124 pp.
"Este guia descreve o papel das estações de rádio comunitária na construção participativa da democracia e do desenvolvimento em África — e oferece ideias práticas de como tais estações podem ser estabelecidas. Fornece uma compreensão da popularidade renovada da rádio comunitária, bem
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Seizing the Airwaves: A Free Radio Handbook
Edinburgh; San Francisco: AK Press (1998), vii, 211 pp.
"The first book to document and emphasize the myriad voices of the free radio movement, from Black Liberation Radio in Springfield, Illinois, to Free Radio Berkeley in Berkeley, California. The first section, "Media Monopoly And The Rise Of The Free Radio Movement" includes contributions from Robert
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Manage by the Moment: A Handbook for Radio Managers
Penang (MY): Southbound (1997), xiv, 213 pp.
"This book has been written from the point of view of a manager working in a radio broadcasting environment. Such managers are busy. Permanently short of time. There are never enough hours in the day. Opportunities ro study are rare; rarer still is the prospect of becoming expert in the many areas t
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Das Lokalradio: Ein Praxis-Handbuch für den lokalen und regionalen Hörfunk
Konstanz: UVK Medien (1996), 293 pp.
Bürgerradio und Lokalfunk: Ein Handbuch
München: Ölschläger (1992), 238 pp.
"Das vorliegende Buch beschäftigt sich mit dem Medium Hörfunk, enthält Überlegungen zum Thema Bürgerradio sowie praktische Hinweise und Materialien für eine qualifizierte Bürgerbeteiligung. Es beschreibt die medien- und kulturpolitischen Überlegungen eines Qualifikationskonzeptes, das die He
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