"The Spot on Malaria guide focuses on malaria prevention and treatment messages and ways to tailor them to reach communities often missed by national malaria programmes. The guide shows how to adapt or localise materials from national malaria programmes and how to create original radio spots or adve
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rtisements to respond to local needs. It offers tools to help navigate the production process. The guide also encourages collaboration with colleagues and local experts. It suggests that gathering a team to provide advice and share some of the work will make the products stronger. The Spot on Malaria guide takes the reader through a 7-step process for planning, adapting or creating, testing and producing radio spots. It also offers tips on: securing adequate and appropriate airtime; deciding whether to use free or paid airtime; monitoring and evaluating spots. The Spot on guide also includes: resources about malaria, radio and communication - many available free on the web; planning, research and implementation tools, including a sample pretesting guide and screener; more than 15 sample scripts on various malaria topics, including treatment, insecticide-treated nets and intermittent preventive treatment of pregnant women; a sample five-day agenda for conducting a Spot On training workshop; a glossary of malaria, radio, research and scriptwriting terms." (Communication Initiative)
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"O que segue aqui säo alguns conceitos, algumas dicas, orientações para o uso profissional de um dos meios eletrônicos mais populares e atuais que a humanidade já teve acesso. Esperamos que o sabor desta leitura se assemelhe ao prazer em ouvir aquela “música“ que Ihe toca ao reativar na su
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a memória lembranças boas e agradáveis. Embora com mais de um séulo de caminhada, a história do rádio padece ainda de bibliografias e obras. Tal vez seja por isso que a maioria dos profissionais aprenda o ofício na prática. De acordo com McLeish, aprende-se a fazer rádio "ouvindo os mais velhos, literalmente. lmitando, criando, algumas vezes fazendo escola. Pena que essas experiências säo pouco sistematizadas. Parece que quem fala não escreve. Pelo menos no Brasil, a bibliografia radiofónica é escassa e os manuais, raros" (2001: 11). A nossa proposta de pensar e fazer Rädio: a arte de falar e ouvir pretende preencher essa lacuna, fornecendo elementos para você melhorar a sua performance neste meio, conquistar a audiência e exercer a comunicação de forma atuante e comprometida." (Introdução, página 7-8)
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"The purpose of this handbook is to offer a practical guide to good professional practice in the design, development and delivery of audio materials - radio, audio cassettes and audio-vision - for distance and open learning. The handbook is intended for all those who are involved in the design, deve
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lopment, production and use of audio materials in distance education and open learning. It will be of particular interest to teaching staff and radio/audio producers who are using - or planning to use - audio as part of their courses. However, the handbook will also be of interest and value to others who are involved in or affected by the use of audio in distance and open learning - for instance, policy makers and planners, managers and administrators, those working on related media (e.g. print, TV and video), face-to-face tutors and facilitators." (Introduction)
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"La obra constituye uno de los aportes más valiosos que se hayan escrito para orientar adecuadamente en trabajo idóneo de los radiodifusores, y la participación de los radioescuchas, en el proceso de la comunicación puesta al servicio de la educación, la cultura y el desarrollo de las naciones.
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" (Descripción de la casa editorial)
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