"Radio machen ist etwas für Alleskönner: Sie erklären in 30 Sekunden die Lage der Welt und erfüllen wenig später den Musikwunsch einer Hörerin. Sie interviewen Bürgermeister, Popstars und befragen Wildfremde auf der Straße. Sie lassen aus Klängen Bilder entstehen und fangen mit dem Mikro ei
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n, was eigentlich nur zu sehen ist. Sie bedienen Mischpulte und arbeiten mit Schnittsystemen. Kurzum: Sie sind Texter, Sprecherin, Reporter, Moderatorin, Interviewer, Technikerin und Journalist. All das kann man nur Schritt für Schritt werden. Die ersten Schritte erklärt dieses Buch: Wie schreibt man eine Hörfunkmeldung? Wie textet man fürs Sprechen? Wie macht man eine Umfrage? Wie baut man einen Beitrag? Wie schneidet man aufgenommenes Material? Wie kommt man am Mikro gut rüber? Wie behält man live auf Sendung Nerven und Überblick? Radio machen begleitet Einsteiger durch die ersten Aufgaben in Praktikum, Volontariat und freier Mitarbeiterschaft. Sandra Müller zeigt dabei mit vielen Beispielen, worauf es ankommt. Tipps aus ihrem langjährigen Radioalltag helfen, typische Anfängerfehler zu vermeiden." (Verlagsbeschreibung)
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"Este manual no pretende en ningún caso ser conclusivo, ni ofrecer recetas para migrar a software libre, quiere ser un espacio que reúne experiencias como coordenadas comunes de la brújula que marca la política tecnológica y de contenido de ALER. Por ello, dejamos abierta la posibilidad de segu
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ir dialogando sobre acuerdos que nos permitan profundizar la incidencia en favor de los derechos humanos y de la naturaleza, que se nos hace tan urgente en nuestra Abya Yala. Tenemos el gusto de compartir este manual de Migración a tecnologías libres que responde a la iniciativa de pensar, proponer e intercambiar prácticas comunicativas orientadas al Buen Vivir, que como sabemos, son diversos y variopintos caminos que están en debate y construcción permanente. Invitamos a dejarnos interpelar, a cuestionar nuestras rutinas de producción, con el compromiso ético que nos permita hacer los mundos que necesitamos a través de la palabra." (Presentación, página 4)
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"This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how
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programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions." (Publisher description)
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"Alles, was Radiomacher heute wissen müssen, kompakt in einem Buch: »Erfolgreich Radio machen« erklärt die wichtigsten Bausteine für ein optimal positioniertes und professionell gestaltetes Radioprogramm – vom Format bis zur digitalen Strategie, von der Morningshow bis zum On Air Marketing. W
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elches sind die entscheidenden Kriterien für die bestmögliche Position auf dem Markt? Welches sind die entscheidenden Bausteine für die perfekte Morgensendung? Wann sind Gewinnspiele sinnvoll, wann eher schädlich? Wie klingen Moderationen immer wieder frisch und unterhaltsam? Wie integriert man Werbung am besten ins Programm? All das finden Sie in diesem Buch – anschaulich dargestellt und unterstützt durch viele Case Studies und Grafiken. Die Autorin fasst 30 Jahre persönliche Erfahrung aus Praxis, Strategie und Management auf knapp 300 Seiten kompakt zusammen und konnte viele prominente Kollegen für Gastbeiträge gewinnen, u. a. Arno Müller, Programmdirektor und Morningshow Host von 104.6 RTL, und Dennis Clark, Vice President Talent Development der iHeartMedia Group, zum immer wichtiger werdenden Thema Morningshow, dem in diesem Buch ein 60-seitiges Special gewidmet ist." (Verlagsbeschreibung)
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"Readers of this fully updated new edition will continue to benefit from this core text, as it reflects important technological, regulatory and institutional changes since its initial publication in 2004 and expands on key areas such as digital radio, broadcasting over the internet, and the interpla
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y between radio and social media. Supported by a full glossary, tips on getting into radio and exercises to develop practical and critical skills, Radio in Context is the ideal companion for anyone studying radio, the media, communications and/or journalism, at undergraduate and postgraduate levels, as well as short courses in radio or audio production techniques. Now firmly established as one of the leading textbooks in the increasingly popular field of radio studies, Radio in Context provides students with a practical, critical and comprehensive understanding of the main principles and techniques used in radio programming. Organized around the most commonly studied radio genres and setting production within a range of different contexts – professional, institutional and historical - the text offers an ideal blend of theory and practical guidance." (Publisher description)
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"Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from
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how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring!Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/978024052224." (Publisher description)
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"Este manual para "analfabetos técnicos" está dirigido al personal de radio no ingeniero que necesita comprender las bases tecnológicas de la producción y difusión radiofónica. El libro consta de cuatro capítulos: tecnología de sonido y transmisión; equipos de estudio; programas informátic
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os y de radio; nuevas tecnologías y radio. Escrita en formato de preguntas y respuestas, la publicación aborda cuestiones bastante prácticas como "¿Qué micrófono debo comprar?"; "¿Cómo puedo transmitir desde la calle?"; "¿Cómo producir un podcast?". Este excelente recurso está lleno de ejemplos concretos, contiene muchas ilustraciones y está escrito en un lenguaje sencillo y no técnico." (CAMECO Update 1-2011)
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"Programme Making for Radio offers trainee radio broadcasters and their instructors focused practical guidelines to the professional techniques applied to the making of radio shows, explaining how specific radio programmes are made and the conventions and techniques required to produce them. This bo
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ok describes how and why these methods are applied through the use of a behind-the-scenes glimpse at working practices and procedures used in the industry. It considers the constraints and incentives that limit or stimulate creativity and innovation within programme production. Programme Making for Radio examines the individual roles and responsibilities of the whole production team and the importance of team-working skills. Chapters focus on the specific requirements of specialist programmes and offer advice from a range of programme makers working in local and national broadcasting. There is a case study example that follows the progress of a feature programme from pitching the original idea, through assembling material to final transmission." (Publisher description)
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