"This book is intended to serve a number of purposes: For those concerned in management, it provides ideas about the use of radio in Africa and a guide to the development of staff and staff training programmes. For instructors and training officers, it offers source material for lectures and demonst
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rations and help in working out training projects. In the early chapters many questions are raised which can be used as the basis of class discussions. Discussion of ideas is valuable: it stimulates thinking and gives the instructor a chance to find out whether his ideas are getting through. For senior producers who may have trainees to supervise but little time to spend with them, this book may provide what is needed for assignment work. It will be useful also for working broadcasters with little or no access to training facilities and for students of broadcasting it provides a course manual. Outside contributors interested in radio, teachers and discussion group leaders can learn from it something about how radio and radio programming works." (How to use this book)
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"The title of this book is misleading: the publication does not cover radio programming (i.e., the practice of organizing radio programmes in a daily or weekly schedule), but introduces into different programme formats like news, panel discussions, listener participation programmes, radio music and
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drama." (commbox)
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"Guide for radio and television writers — Techniques of evaluating the audience — Analyses of special techniques for writing programmes — Advertisements, music, interviews, etc. Drama, serials (p. 145-370) — Political broadcasts, appendices, techniques and bibliographies." (Jean-Marie Van Bo
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l, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 819, topic code 252.0, 442.0)
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