"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology." (Publisher description)
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"This survey asked representatives of major humanitarian aid organizations to reflect on how their operations in the field communicate with disaster-affected communities [...] The two areas in which progress is critical are improving the relationship between humanitarian organizations and local medi
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a, and ensuring that humanitarian and donor organizations prioritize two-way communication." (Executive summary)
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"The Handbook on Advocacy, Communication, and Social Mobilization (ACSM) for RNTCP aims to provide momentum and build ACSM capacity by clearly describing the processes involved in planning and implementation of ACSM activities in support of TB control and prevention. It seeks to help the reader bett
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er understand the significance of ACSM in TB-control interventions under the Revised National TB Control Programme (RNTCP). The handbook provides practical guidelines and describes the ‘nuts and bolts’ of operational activities with examples of planning and implementing different ACSM programs and activities. The experience of assessing the ACSM scenario in five states, viz., Gujarat, Uttar Pradesh, Bihar, Karnataka, and Meghalaya, conducted by IHBP during 2012, came useful in developing this handbook. This document remains a dynamic and living document that will be updated with inputs from the field during its operationalization at state and district levels. The handbook has been organized into seven parts: Part 1 of the handbook describes the background and context of TB-related ACSM in India and provides conceptual clarity on the strategy framework of ACSM as distinct but mutually supporting interventions for TB prevention and cure. Part 2 outlines the strategy and explains step-by-step processes of ACSM situation analysis to prepare robust, evidence-based program implementation plans (PIPs). Part 3 describes ACSM objectives, approach, and implementation plan. Part 4 discusses the selection of channels and messages based on the ‘strengths’ and ‘weaknesses’ of different channels to enable selection of costeffective channels/vehicles of message delivery to targeted audiences and design of appropriate messages. Part 5 describes the different tools that could be used for ACSM activities and preparation of PIPs at district and state levels as well as describes various ACSM activities with practical operational details for implementation. Part 5 outlines the processes and targeted staff for ACSM capacity building. Part 6 emphasizes the need for rigorous monitoring and evaluation (M&E) and provides simple guidelines for conducting M&E to make ACSM activities more effective in support of RNTCP." (About this handbook, page 9)
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"ICT Development for Social and Rural Connectedness provides an introduction to the concept of 'connectedness', and explores how this socio-psychological term has evolved during the age of the Internet. The book surveys the principles of ICT for development (ICTD), and closely examines how ICT has p
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layed a pivotal role in the rural community development of various countries. To highlight the continued benefits of ICT in these regions, the book presents an in-depth case study that analyzes the connectedness within the rural internet centers of Malaysia." (Publisher description)
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"This article is an examination of the four major schools of thought on climate change and how two newspapers in Uganda are covering those divergent views. The article argues that in the coverage of global warming in particular the hitherto treasured notion of objectivity has been replaced by a form
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of blind journalism instigated by frames from local and international stakeholders. The study analyses content from two newspapers in Uganda to show that media in Uganda cover the resonating frame, which argues that climate change is a time bomb, with total disregard for other views or their existence. Guided by the framing theory, the article suggests that a detachment of climate change from international meanings and an introduction of the ‘scientific spirit’ will restore balance by inviting media to explore counter-frames." (Abstract)
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"Dealing with uncertainty has been an important and distinct topic for PBL Netherlands Environmental Assessment Agency (formerly MNP) and the Dutch National Institute for Public Health and the Environment (RIVM), in terms of analysis and communication. Acting responsibly with regard to this issue is
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important; particularly where policy analyses are concerned. Without adequate attention to the role and implications of uncertainty, the outcome of research and assessments may be of limited value and could result in incorrect policy decisions, with all the attendant consequences. However, the general public does not always appear in need of very detailed information in ‘documents full of subtle distinctions’. Consequently, information on uncertainty is not always considered relevant, understood, or even noticed. Thus, uncertainty remains an awkward issue and a challenge for the authors of policy reports. This Guide comprises hints and points of attention, as well as questions that researchers should try to answer when communicating about uncertainty (e.g. in written reports and presentations). It is not intended as a protocol; every situation is unique and demands its own approach. Thus, the Guide for Uncertainty Communication is intended to support the researcher/communicator in making well-considered choices. Communication on uncertainty regarding a particular study requires having a clear picture of why this communication is important and to whom it should be addressed. For this, the issues and concerns of the intended target audience(s) must be known, as well as all relevant uncertainties involved in the study and their possible effects on the results of the study. This involves serious reflection on certain topics, such as on where uncertainties originate, what significance and/or implications they have, if uncertainty may be reduced, on the context of the study, and on the manner in which uncertainty was dealt with in the study. The purpose of the study will strongly determine what uncertainty information would be relevant. For example, a study which primarily deals with the effects of policy measures will focus less on uncertainty about the severity of environmental problems than would be the case when a newly emerging environmental problem is explored. Addressing these questions, ideally, would provide a clear insight into all relevant aspects of uncertainty, which should be communicated effectively to the intended target audiences. This Guide is set up to support this process." (Preface, pages 4-5)
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"Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs. In contrast to the more economically and politically oriented approach in traditional views on sustainable development, the central idea in alternative, more partic
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ipatory and culturally oriented versions is that there is no universal development model which leads to sustainability at all levels of society and the world. Communication for sustainable social change advocates for an integral, multidimensional and dialectic process that can differ from society to society, community to community, and context to context. This book presents a number of fascinating case studies on the Asian and African perspectives, which asserts the latest challenges in both theoretical and applied areas." (Publisher description)
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"This paper investigates whether exposure to "edutainment" (education - entertainment) radio leads to improved women's status and primary school participation. Specifically, I examine a popular radio station focusing on gender issues in Cambodia. To identify the effect, I exploit plausible exogenous
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variation in over-the-air signal strength between radio transmitters and villages within a district, as well as the variation across time and space in exposure. Using individual data, both approaches show that the exposure had a significant impact on behavior by raising the women's decision-making power within the household and increasing children's primary school attendance. The latter impact is also reflected by higher primary school enrollment three years after exposure. The impact was found in both poor and rural households confirming that radio is an efective vehicle to transmit information in the more marginalized areas. Suggestive evidence shows that the exposure also affected attitudes towards domestic violence and the prevalence of son preference which is a stepping stone towards changing socially constructed gender norms." (Abstract)
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"Exploring communication ecologies rather than discrete communication practices remains a difficult challenge. Indonesia: Crisis Communication Channels is one of the early attempts to develop this practice, with case-study examples [...] The three case-study disasters are: Jakarta’s January 2013 f
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loods; the ongoing low-level Rokatenda volcano eruption on Palue Island in Sikka Regency, Flores, eastern Indonesia (beginning late 2012); Aceh’s April 2012 earthquake and tsunami warning. The case studies were selected to examine crisis communication across a range of contexts: urban and rural; areas with extensive infrastructure and without; disaster with local and national profiles, and in locations with extensive preparedness efforts and without." (Page 4)
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"This issue of 'Communication Research Trends' provides a survey of the field of sustainable social change and communication in a global context. It starts with a review of introductory works and general overviews and lists some manuals, resource books, journals, and organizations, which are relevan
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t to the field. The second section continues with definitions that circulate in the field and provides entries to materials discussing the history of development communication and related policy and rights issues. Section three reviews approaches and is structured according to dominant paradigms, such as modernization, dependency, globalization and localization, multiplicity, and participation. The final section takes a look at practices and methodologies." (Introduction, page 4)
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"Gubrium and Harper describe how visual and digital methodologies can contribute to a participatory, public-engaged ethnography. These methods can change the traditional relationship between academic researchers and the community, building one that is more accessible, inclusive, and visually appeali
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ng, and one that encourages community members to reflect and engage in issues in their own communities. The authors describe how to use photovoice, film and video, digital storytelling, GIS, digital archives and exhibits in participatory contexts, and include numerous case studies demonstrating their utility around the world." (Publisher description)
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"Con excepción del consumo de radio y televisión abierta -que es bastante transversal-, los resultados dan cuenta de una “dieta medial” altamente diferenciada entre los individuos en situación de pobreza y el resto de la población. Esta diferencia se ve especialmente reflejada en el consumo
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de diarios impresos, la televisión de pago y de medios digitales. Finalmente, se observa un patrón de uso de redes sociales muy distinto en los sectores en situación de pobreza, especialmente en el caso de Twitter. Este grupo de la población no sólo tiene un nivel de acceso más bajo a estas tecnologías, sino que también las ocupa de manera distinta al resto. Por ejemplo, los comentarios respecto a temas políticos o de interés públicos son escasos, predominando un uso más privado o familiar. Además, las redes de contactos de las personas en situación de pobreza son mucho menos extensas y es probable que suelan estar compuestas por muchos familiares y conocidos, lo que reduce el potencial de las redes para acceder a nuevas ideas y espacios de conversación." (Página 5)
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"Discussion of the visual politics of solidarity, in relation specifically to the representation of suffering and development, has been grounded in analysis of images. This paper seeks to expand this debate by exploring the organizational politics that shape and are shaped by these images. The paper
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is inspired by production studies in the cultural industries and draws on interviews with 17 professionals from 10 UK-based international development and humanitarian organizations, who are engaged in planning and producing imagery of international development and humanitarian issues. It discusses how power relations, tensions, and position-taking shape the arguments and choices made by NGOs producing images of suffering and development. I focus on two arenas of struggle about how to visualize solidarity: (a) intra-organizational politics - specifically tensions within NGOs between fundraising and/or marketing departments, and communications, campaign and/or advocacy departments, and (2) inter-organizational politics: the competing tendencies towards convergence, cohesiveness, and collective identity of the humanitarian sector, and competition, distinction, and divergence between organizations on the other. I show that NGOs' visual production is an area of conflict, negotiation and compromise, and argue for the crucial need for attention to organizational politics in the production of visual representations of distant suffering in order to uncover diverse and competing motivations, and the forces driving current humanitarian and development communications." (Abstract)
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"This article critically examines Unicef’s campaign in Slovenia, aimed at helping children in Ruanda, which caused huge public support in terms of the raised finances and visibility, but it also provoked a serious opposition from African people living in Slovenia and some academics. The article in
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vestigates the role of negative stereotypical consequences of such African images. The method of our research was a detailed visual analysis of the campaign including profound interviews with different parties that gave us their point of view. The campaign was financially very successful, especially because of the big media coverage. The marketing company had no ethical hesitations in designing this campaign, although they received some hindrances from the Slovenian African Centre. The main goal was to raise as much money as possible to help these children, but helping in this way has never enabled Africa to develop into an independent continent. One article, which may present a true image of a certain area, is not problematic, but a continuous representation of only one image can lead to stereotypes that trigger discrimination. The Slovenian public received a confused, muddled and incomplete picture of Africa, because the images were taken out of context and portray the whole continent as helpless and in need of the ‘West’ to prosper. The used images consolidate the status quo of the European superiority. Overall, that kind of analysis can provide useful insights into some of the strategies for a more positive image of Africa in the future." (Abstract)
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