"In diesem Kapitel geht es um die Rolle der Medien in der humanitären Hilfe und um das Zusammenspiel von Medien und humanitären Akteuren bei der Katastrophenberichterstattung und der damit verbundenen Spendenwerbung. Dabei wird insbesondere der Frage nachgegangen, wie Medien und Hilfsorganisatione
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n auf die Darstellung von humanitären Katastrophen einwirken und in welchem Abhängigkeitsverhältnis Medien und humanitäre Hilfsorganisationen stehen. Dazu werden Hintergründe, ob und wie Katastrophen in den Medien Aufmerksamkeit finden und was die NRO ihrerseits unternehmen, um die Medienaufmerksamkeit zu lenken, diskutiert. Auch die Rollenverteilung der humanitären Hilfsorganisationen als Informationsanbieter und Spendensammler sowie der Medien als „Beschaffer“ von Nachrichten, Informationsvermittler und Multiplikatoren für Information und Spendengewinnung wird näher betrachtet. Ebenso wird der dritte Akteur, der Konsument, in seiner Doppelfunktion als Nachrichtenrezipient und potenzieller Spender in die Ausführungen einbezogen. Bei dieser Betrachtungsweise ist zu betonen, dass es „die Medien“ genauso wenig gibt wie „die Hilfsorganisationen“. Im Folgenden werden Zusammenhänge beschrieben, die auf einen Großteil der Akteure im Kontext humanitärer Katastrophen zutreffen. Einen weiteren Aspekt bilden dabei auch der Einsatz und die zunehmende Arbeit mit den sog. neuen Medien." (Zusammenfassung)
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"By definition, development stories are big news in developing countries. The problem is media reports are typically just government announcements of infrastructure development – roads, bridges, hospitals, etc. – and official claims that lives will improve. Those articles turn off the reading an
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d viewing public, and that has some editors pulling their staffs off this important coverage. But there can be much more to these stories. Here are 10 tips from Edem Djokotoe, Knight International Journalism Fellow in Malawi in 2010 and 2011. Djokotoe’s advice stresses less jargon and more people, impact and original reporting. It reminds us that we are writing for ordinary people – not development “experts” – to show them the implications of the events unfolding around them." (Page 1)
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"This dissertation examines media coverage of the 2011-2012 famine in Somalia by the websites of BBC News, CNN and Al Jazeera. Using both quantitative and qualitative content analyses, it asks why coverage of the famine began as late as it did, despite ample evidence of the coming famine. It further
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surveys the famine--related news reports for evidence of four paradigms through which the causes of famine can be understood; as a Malthusian competition between population and land, as a failure of food entitlements as conceived of by Sen (1981a), as critical political event (Edkins, 2004), or as an issue of criminality (Alex de Waal, 2008). Findings include a dramatic silencing of victim’s accounts of famine, despite a reliance on their photographic images, as well as an overwhelming preference for Malthusian accounts of the famine. Late media coverage is explored via a new-values paradigm which links the sudden outburst of media coverage for the famine to a formal UN declaration, and suggests that this may have created a new elite-relevance to the event which did not exist before, and therefore making it of relevance to domestic publics." (Abstract)
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"Adopting a cradle-to-grave approach, the book explores green raw materials and green design, and how eco-friendly practices can be integrated into prepress, printing, distribution, and even "beyond the door," in relation to returns. The Green Design and Print Production Handbook looks at the global
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context and frameworks for action, the unique challenges facing the industry--be it book, magazine, or newspaper publishing, or print for packaging and promotion--and how it can respond. This book is for anyone who works with print, from publishers, printers, distributors, and retailers to writers, editors, designers, and sales reps. Explaining how sustainable processes can be achieved without damaging the bottom line, it also introduces eco-friendly working practices that will benefit your business." (Publisher description)
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"Vor dem Hintergrund der aktuellen Debatte um die Rolle der Medien für das kindliche Ernährungsverhalten und Übergewicht stellt dieser Band die Entertainment-Education-Strategie als Weg für eine effektive mediale Gesundheitskommunikation in den Mittelpunkt. Untersucht wird, ob in unterhaltende F
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ernsehgeschichten integrierte Aufklärungsbotschaften das kindliche Ernährungsverhalten und sozialkognitive Dimensionen wie ernährungsbezogenes Wissen oder Selbstwirksamkeit beeinflussen können und welche Rolle dabei das Rezeptionserleben spielt. Die Ergebnisse einer experimentellen Studie mit Grundschulkindern zeigen, dass massenmediale Entertainment-Education-Formate effektiv zur ernährungsbezogenen Gesundheitsförderung beitragen können." (Verlagsbeschreibung)
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"Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and eva
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luation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years. Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field. The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning." (Publisher description)
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"With young people at the epicentre of the HIV epidemic, we need to build upon and find ways of sustaining interventions that place youth at the centre of prevention. This article argues that narrative communication is one such strategy, provided it is part of a comprehensive HIV prevention plan. Na
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rrative communication in the form of autobiographical and role model stories in loveLife’s youth magazine, UNCUT, provides an effective mechanism not only for disseminating young people’s experiences of the individual, social and cultural determinants driving the HIV epidemic in South Africa at scale, but also for young people to learn from their experiences through role modelling and identification so they can better negotiate these determinants in their own lives." (Abstract)
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"This study examines the effectiveness of an entertainment education (EE) programme, Makgabaneng, in reducing the spread of HIV/AIDS in Botswana. If successful, this communication intervention should result in greater self-report of attitudes, actions and knowledge related to risk reduction goals am
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ong those who listen to Makgabaneng more often than among those who listen less often. This article begins by describing the general orientation of Makgabaneng as EE and its specific theoretical model: the MARCH model of behaviour change. Through a survey of Batswana living in and around the capital of Gabarone, we assess whether Makgabaneng is effective in promoting knowledge, attitudinal and behavioural change. Findings reveal successes in some areas, but lack of success in other areas of prevention-supportive messages. We offer some conclusion for improving this form of EE." (Abstract)
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"Since it emerged, the field of communication for development has undergone a constant process of redefinition. Since the 1990s, the importance of participation in social and communicative processes has been stressed, and studies carried out during those years focused on participation as an importan
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t component to be considered. The so-called community media are privileged forces driving the participatory communication for development approach. Since their emergence and up to the recent studies, community media have been characterised by the centrality of citizenship participation in the creation of widespread messages, and in the processes of social change that they promote." (Abstract)
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"In order to understand people’s needs and identify opportunities to communicate with them effectively, Climate Asia has analysed survey data from across the seven project countries – Bangladesh, India, Indonesia, Nepal, Pakistan, Vietnam, and China – and placed people into five discrete segme
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nts using a process called cluster analysis. Each segment varies in the factors that enable and prevent response. As such, each has different communication needs and can be supported in different ways. We have called these segments surviving, struggling, adapting, willing and unaffected. The proportions of these segments represent the extent to which people from the seven countries (regional analysis) perceive impacts and are taking action to respond to them. Across the region, the majority (78%) are currently feeling the impacts of changes in climate, the environment and resources now: surviving (17%), struggling (21%), adapting (20%) and willing (19%). The unaffected (23%) are feeling fewer impacts and are taking less action." (Page 2)
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"This research project addressed specifically the information-seeking behaviour of small scale farming households in Kenya. It focused on how farmers are informed about innovation on new methods of increasing agricultural productivity, which is one of the main challenges for Africa's agriculture and
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its rural population. Shortcomings in information are presumed to be one essential element that might hinder the uptake of new methods that are made available by agricultural research. For this purpose a survey with 600 small-scale farming household was conducted, investigating the information needs and patterns. The main results of the survey point to (a) the dominating role of radio as the main media channel used by almost all farmers for receiving agricultural information and much less the mobile phone that is thought by Western donors and NGOs to be the new information tool (b) the high credibility of Government extension services as the most trustworthy source regarding agricultural information although farmers bemoan the fact that extension officers are difficult to reach and less available than expected, and (c) the apparent gap between what farmers need and what they get in two respects: They mainly get technical information, for example on new varieties, planting methods or new crops, but they also want more information on markets, gaining more income and more basic knowledge. They prefer to receive information as a comprehensive package and not isolated bits. Secondly, they prefer another mode of getting information, not the usual top down approach with little explanation, but a comprehensive mode which provides them with various options accompanied by a lot of explanation. Surprisingly, many farmers say that they lack even basic knowledge of good agricultural practice." (Executive summary)
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"A collection of debate and report articles on community media and community communication, this book presents experiences, thoughts and forethoughts from Cyprus, Ghana, Kenya, Malaysia and Nigeria. In the first section of the book are found studies of the practice and impact of community media, esp
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ecially community radio, in Ghanaian and Kenyan communities. The second section presents thoughts on how community media might better serve communities, democracy and development. The third section of the book, that is the forethoughts, focuses on the foreseen or preferred structure, role, funding and management of community radio in Nigeria – a country that is yet to have community radio. In that rather oracular section, contributors look into the future quite counterfactually, imagining and painting the envisioned character of community radio when the Nigerian government finally permits its establishment. The studies and discussions in this book potentially advance the conversations on the role of community media in promoting democracy and development as they affirm, modify or confute some of the known assumptions on the subject." (https://imesoimeso.org)
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"The report presents findings that pose both unique challenges and opportunities for programs seeking to provide humanitarian information to Syrian refugees in Lebanon. So far, according to the report, there is little evidence of any comprehensive strategy or investment in providing a humanitarian c
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ommunication strategy. Various agencies are employing piecemeal tactics to communication through counseling lines, SMS and face-to-face outreach, yet all of these have their limitations. Furthermore it is clear from Internews research presented here that all current outreach tactics are fundamentally undermined by a profound lack of trust and/or understanding on the part of the refugees about what they are being told, and by whom. Syria has a long history as one of the most media-oppressed countries in the world and the Syrians have a mistrust of media and officialdom in general." (Internews website)
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