"This study critically evaluates the communication strategies used in the campaign for social mobilization for the National Programme on Immunization in Nigeria. Its objective is to determine the communication factors that contributed to the participation of individuals and groups in the programme a
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t the federal, state and local government levels. Fifty four (54,) subjects, consisting of 5 policy and decision makers in health, information and education sectors, 5 community leaders, 15 media personnel, 15 state health officials, 20 LGA officials, 12 representatives of non-governmental organizations, 5 opinion leaders, 7 clinic staff, 6 state health officials and 8 mothers were purposively selected from the federal level and two states; Imo and Kano states of Nigeria. Methodology used for data collection includes individual and group interviews and critical evaluation instruments. Findings show that the mass campaign strategy proved to be the most effective strategy for reaching both rural and urban dwellers and specific groups with immunization messages. The alliance between the health workers and community leaders, social groups, NGOs and the information education sectors, had a multiplier effect on the campaign and helped to create feelings of solidarity. The ubiquitous channels of traditional and religious leaders and youth groups helped to spread immunization messages and gain support for the programme. Women and women groups were adequately involved at the federal level and in Imo State, a Christian state in the South-East. This was not the case in Kano State, a muslim state in the north due to sociocuitural factors. The sustainability of the programme lies in more integration, more intersectoral collaboration, more institutionalization, more quality verification, more decentralization, greater local political commitment and a multistrategic approach to campaign planning and implementation." (Abstract)
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"International community development is increasingly using theatre as a tool. This article analyses this use, arguing that for theatre to be successful to support social change and development, participatory practice must be at its core. In exploring this, it looks at what affects theatre’s succes
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s in supporting social change and development and what hinders its use as a tool, and offers suggestions to practitioners and supporting bodies interested in using participatory theatre." (Publisher description)
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"In addition to reducing geographical isolation,distance education, thanks to its more favourable cost structure, allows the monitoring of social and economic remoteness.It may thus have much to offer for developing countries. Digital technologies not only bring remote populations closer, they also
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permit the development of adapted and diversified pedagogical models, with an economic approach aiming at more than just economies of scale. In this book, Christian Depover and François Orivel examine some of the ways developing countries - in particular on the African continent, where needs often exceed resources - might benefit from distance education. The authors give particular attention to the development of higher education, its quality, productivity, and cost control." (Back cover)
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"This article presents an overview of the emergence of sustainability themes in communication for development and argues that there is an urgent need for a framework of sustainability indicators for communication for development and social change projects around the world. It fills a crucial gap in
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the growing body of literature by first synthesizing the most relevant data currently produced by global and local institutions, NGOs, UN-based organizations, academics, and professionals regarding assessment indicators for development projects, and second, produces a framework of sustainability indicators that can be used by a wide variety of people in the field to assess the sustainability of existing projects and the sustainable potential of planned ones. It then tests the framework in two representative cases." (Abstract)
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"This article traces the co-evolution between models of research communication and development. It looks at how creative and visual methods fit into this trajectory. It argues that the current growth in the accessibility of communication technologies has emerged alongside a strong revival of more li
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near, marketing-style understanding of development research communication, which threatens to undermine their progressive potential. It argues that despite development research communicators having many more options available to them, in terms of tools and approaches, and a much better understanding of how to integrate research and communication, they are also under increased pressure to prove impact, or show direct attribution. It argues that the more democratised communication becomes, the more difficult it is to do this." (Abstract)
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"The article tells the story of the evolution of communication for development within the United Nation’s (UN) Food and Agriculture Organisation (FAO), describing the good times in the past as well as the difficult times in the last decade as an example of how the discipline continues to be margin
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alised in development institutions. The author argues that new challenges and trends demand new thinking on the part of institutions and governments, as well as new practices and skills by communication practitioners, and stresses the need to avoid re-inventing the wheel. New approaches should be married up with the participatory principles and methodologies applied in the past that are still valid for meeting the new challenges. The article concludes with a discussion of the prerequisites for an enabling environment for mainstreaming communication for development." (Abstract)
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"Behaviour change communication is vital for increasing the enactment of particular behaviours known to promote health and growth. The techniques used to change behaviour are important for determining how successful the intervention is. In order to integrate findings from different interventions, we
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need to define and organize the techniques previously used and connect them to effectiveness data. This paper reviews 24 interventions and programs implemented to change four health behaviours related to child health in developing countries: the use of bed nets, hand washing, face washing and complementary feeding. The techniques employed are organized under six categories: information, performance, problem solving, social support, materials, and media. The most successful interventions use three or even four categories of techniques, engaging participants at the behavioural, social, sensory, and cognitive levels. We discuss the link between techniques and theories. We propose that program development would be more systematic if researchers considered a menu of technique categories appropriate for the targeted behaviour and audience when designing their studies." (Abstract)
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"Communication on climate change research has long been dominated by top-down delivery of information aimed at informing on future climate scenarios and climate-related events. However, emphasis in this field is slowly shifting to more process-oriented approaches to communication, and the need to in
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tegrate learning is receiving increasing attention. This article argues that despite the challenges in shifting research communication on climate change into a more dialogical and learning-oriented model of practice, the realities faced by communities impacted on the ground make this shift imperative. Drawing on recent research, we consider how the context in which initiatives seek to engage in research communication will and should influence what is possible and what is desirable through these new approaches. We reflect on how efforts to understand context in one particular case served to shape a communication strategy from its outset, and note the opportunities and challenges revealed through this process. We then conclude by highlighting how climate change has reinforced arguments in favour of a focus of inclusive learning processes in communication for development." (Abstract)
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"Between June 30th and July 10th, 2012, a team of four trained interviewers conducted interviews with 400 randomly selected adults, representative of the adult population of the town of Zemio and its surroundings, over 1,000 km east of the capital Bangui in the prefecture of Haut Mbomou, near the bo
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rder with the Democratic Republic of Congo (DRC). The rapid assessment was conducted to serve as a comparison case to the previously published assessment conducted in Obo, the capital of Haut Mbomou, in July 2012. The Haut-Mbomou, one of the 14 prefectures of the Central African Republic (CAR) is under the threat of the Lord’s Resistance Army (LRA), a notoriously violent armed group from northern Uganda. These results suggest that information must first be local. Respondents in Zemio lacked a local source of news that would contribute to a better perceived access and quality of information. However, having a local quality information source may not necessarily have an impact on understanding and reported perception of humanitarian action." (Internews website)
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"Between May 19th-27th, 2012, a team of four trained interviewers conducted interviews with 400 randomly selected adults representative of the adult population in Obo, the capital of Haut-Mbomou, one of the 14 prefectures of the Central African Republic (CAR), and its surroundings [...] Radio is the
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most important source of information, especially the local community radio, Radio Zereda. However, women tended to also rely on friends, family and local authorities as main sources of information. None of the respondents mentioned printed media, television or Internet as a main source of information. Mobile phones are relatively common, one-fifth of the respondents (21%) indicated owning one, but just 9% indicated using text messages and less than 1% accessed Internet with their phone." (Executive summary)
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"Social media and social networking sites (SNS) in particular have become popular in current humanitarian campaigns. This article assesses the optimism surrounding the opportunities that SNS communication offers for humanitarian action and for the cultivation of cosmopolitan sensibilities. In order
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to evaluate the mediation of suffering and humanitarian causes through social media, I argue that we need to understand the architectures of social media and SNS in addition to analysing the content of the campaigns drawing on the literature on humanitarian communication. Focusing on the analysis of two humanitarian campaigns through social media, the phenomenally popular and controversial Kony 2012 campaign and WaterForward, the article observes that the architectures of SNS orientate action at a communitarian level which heightens their post-humanitarian style. However, an emerging new genre of reporting and commenting which is termed “polymedia events” can potentially extend beyond the limitations of SNS communication by opening up the space for reflexivity and dialogical imagination." (Abstract)
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"This paper looks at the status of tuberculosis advocacy communication and social mobilization (ACSM) activities in selected national tuberculosis control programmes in the WHO African Region. The findings are from an assessment of tuberculosis ACSM activities in Ghana, Kenya, Lesotho, Malawi and So
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uth Africa." (Page 1)
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"This tool is used to assess the SBCC knowledge and competence of individuals and how successful a specific training has been for them. Individuals about to take an SBCC training fill in the pre-assessment provided in this document, then fill in the post-assessment right after completing the trainin
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g. The questions and items are the same for both assessments. Individuals completing a successful training and filling in the post-assessment will answer a higher number of questions correctly and rate their own SBCC competencies at increased levels. It is the comparison that matters. The difference between an individual’s scores and ratings in the two assessments allows the training to be monitored and measurably evaluated. The score indicates whether an individual increased his or her SBCC knowledge, skills, and competencies during the training, and the ratings can suggest whether further training or capacity strengthening is needed and in which specific SBCC competencies." (Introduction, page 4)
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"The power of the puppet shows itself in diverse fields: not only in the puppet theatres, not only in rituals and magical spells, but also in the broad range of education and therapy. This has also been recognised by the international puppetry organisation – UNIMA – and the Puppets in Education
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Commission was founded at the Congress in Budapest in 1996 [...] The book covers all three areas: education, development (written by three authors from Great Britain, who use that very appropriate term applied puppetry) and therapy." (Preface, page 7-8)
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"During the 60s, Theatre for Development was introduced into several states in Africa. The focus at that time was to utilize theatre as a tool of communication in development projects. During the 80s Tanzania developed their own variant of this genre through the initiative of the University of Dar e
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s Salaam’s Department of Fine and Performing Arts offering lectures on Theatre for Development. They wanted to develop a supportive theatre and theatrical methods to improve the conditions in their communities. Self-determination and participation for the townspeople in the local conflict resolution process was the department’s keywords. The basic idea was that Theatre for Development should be based on the local and popular theatre traditions. Through popular theatre, the whole population could be gathered whether they be young or old, women, men or disadvantaged. By means of storytelling, dance, drama, music, and songs people were encouraged to express themselves about problems in society. This included both mainstream and marginalized groups that did not usually take part in verbal discussions and express their opinions. The intention was to form a theatre genre that would gather the whole population to contribute to social change and improved living conditions. This introductory paper will focus upon the different methods used in Tanzanian Theatre for Development and will discuss Theatre for Development’s use as a vehicle for social change and increasing awareness about Tanzanian traditions and identity." (Abstract)
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"Any scientist or engineer who communicates research results will immediately recognize this practical handbook as an indispensable tool. The guide sets out clear strategies and offers abundant examples to assist researchers-even those with no previous design training-with creating effective visual
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graphics for use in multiple contexts, including journal submissions, grant proposals, conference posters, or presentations. Visual communicator Felice Frankel and systems biologist Angela DePace, along with experts in various fields, demonstrate how small changes can vastly improve the success of a graphic image. They dissect individual graphics, show why some work while others don't, and suggest specific improvements. The book includes analyses of graphics that have appeared in such journals as Science, Nature, Annual Reviews, Cell, PNAS, and the New England Journal of Medicine, as well as an insightful personal conversation with designer Stefan Sagmeister and narratives by prominent researchers and animators." (Publisher description)
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