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"This book, a first in its kind, offers a survey of the present state of affairs in media accessibility research and practice. It focuses on professional practices which are relative newcomers within the field of audiovisual translation and media studies, namely, audio description for the blind and ... more
"This guide provides background and practical information about the design and development of print materials, with a particular focus on the small media of brochures and letters. This guide will help developers understand basic principles involved in planning a print communication project, learning ... more
"HEARTLINES is an innovative programme developed by The Mass Media Project in South Africa. The intervention’s purpose is to address South Africa’s social issues, such as HIV and AIDS, crime, violence and the breakdown of family and social structures. HEARTLINES is unique in its approach in that ... more
"This paper outlines and provides evidence for the effects of five key approaches to health information and communication in relation to the health-related MDGs; according to the different stakeholders involved, i.e. Health policy makers, health researchers, health care providers, patients and citiz ... more
"Participatory Video can contribute to changing the balance of power both within a group and between the group and wider society; it can give space for groups to generate their own knowledge and to facilitate communication with other groups and institutions. To achieve this potential, facilitators a ... more
"The first part sets out the four key concepts of literacy (as skills, tasks, social practices, and critical reflection), and describes associated approaches used throughout the world. The second half covers preparation and planning, offering practical guides for each key element of literacy-program ... more
"This paper discussed the possibility to improve public communication campaign theory, by making use of data obtained through mass media health communication campaign evaluations. The idea of an ‘engineering’ approach to campaign design, where theory and scientific findings are systematically us ... more
"Vor dem Hintergrund, dass immer mehr Menschen das Internet nutzen, hat die Bundeszentrale für gesundheitliche Aufklärung (BZgA) im Jahr 2001 mit www.drugcom.de ein Internetportal zur Drogen- und Suchtprävention etabliert. Vom Sommer 2001 bis zum Jahresende 2006 haben etwa 3000 junge Menschen per ... more
"This manual provides a methodology for trainers and media support organizations interested in providing courses on the coverage of avian influenza. It also provides a sample three-day training course agenda, complete with suggested lectures, discussion topics, exercises, suggested reading, field tr ... more