"This book offers readers a one-stop guide to debating on the radio, the benefits of using the format and the procedures necessary to conduct successful debates." (Publisher description)
"This manual was designed for project managers, and gives emphasis to the planning and production - not on scriptwriting - of radio soap operas for peace building in conflict areas. Its underlying assumption is that radio soap operas can, over a long term period, subtly change attitudes, and contrib
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ute to peace, because they reach people emotionally. The guide gives instructions on several steps of the planning and implementation process, such as conducting a timeline, defining the target audience, and choosing a team, recording a schedule, and planning the budget. It discusses where to record a soap opera (in studio or outside), how long a soap opera should last, and when it should be broadcast. It gives advice on the pre-test phase with focus groups, and provides a checklist with the overarching aims, ie, the intended outcomes and the emotional focus, of the soap. The appendix contains an excerpt from an Indonesian radio drama serial, produced by Common Ground Indonesia." (commbox)
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"This guide profiles public campaigns from around the world that have already proved their positive impact on the public, including communications on energy savings, water and air pollution, waste management, and natural resources' shortage. The guide is a first step towards the development of an in
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ternational network of public and private communicators working on sustainability campaigns." (Publisher description)
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"This Toolkit on Procurement of Communication Activities is intended to help World Bank staff and client governments procure communication services in accordance with World Bank procurement guidelines. Communication activities do not always fit within the simple procurement distinction of works, goo
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ds and services. We have developed this toolkit to provide guidance on how to align them with the policies and procedures of the World Bank Procurement Guidelines. In preparing this toolkit, we identified specific features of communication-related activities that differ substantially from other activities procured under World Bankfinanced projects, and reviewed relevant documentation from most projects implemented in the past five years that included one or more communication components. We also interviewed many communication specialists, task team leaders and procurement specialists involved in projects with communication components, as well as local representatives and managers in the implementing agencies and with communication industry representatives. This toolkit identifies procurement issues implementing agencies commonly face in designing communication components and provides suggestions on how to mainstream communication components into project design, procurement planning and implementation." (Foreword)
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"This publication has been produced in order to improve the chances of success of Poverty Reduction Strategies (PRSs) in two ways: 1. To show policymakers how strategic communication can help them to achieve some of their objectives in formulating and executing effective Poverty Reduction Strategies
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; 2. To give the technocrats and officials actively engaged in the execution of Poverty Reduction Strategy Papers (PRSPs) guidance on best practice as well as lessons from a community of practice spread around the world." (Executive Summary)
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"These guidelines were written for DFID staff in need of advice on the monitoring and evaluating Information and Communication for Development (ICD) programmes. The guidelines introduce a range of approaches useful at various stages of a development programme. The guidelines are aimed at programmes
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involving: face-to-face communication or information activities such as counselling or extension visits; community-level communications such as theatre, role-playing, workshops, posters and other print materials; TV, radio, film and video; internet and email communications programmes; telecommunications-based projects. The guidelines are structured around the project cycle, with sections on: things to think about before you start; planning and budgeting; monitoring and evaluation at the start of your programme; methods for ongoing monitoring and evaluation; measuring impacts and outcomes at the end of your programme; the tools of good practice; sources of further information." (ELDIS)
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"The Spot on Malaria guide focuses on malaria prevention and treatment messages and ways to tailor them to reach communities often missed by national malaria programmes. The guide shows how to adapt or localise materials from national malaria programmes and how to create original radio spots or adve
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rtisements to respond to local needs. It offers tools to help navigate the production process. The guide also encourages collaboration with colleagues and local experts. It suggests that gathering a team to provide advice and share some of the work will make the products stronger. The Spot on Malaria guide takes the reader through a 7-step process for planning, adapting or creating, testing and producing radio spots. It also offers tips on: securing adequate and appropriate airtime; deciding whether to use free or paid airtime; monitoring and evaluating spots. The Spot on guide also includes: resources about malaria, radio and communication - many available free on the web; planning, research and implementation tools, including a sample pretesting guide and screener; more than 15 sample scripts on various malaria topics, including treatment, insecticide-treated nets and intermittent preventive treatment of pregnant women; a sample five-day agenda for conducting a Spot On training workshop; a glossary of malaria, radio, research and scriptwriting terms." (Communication Initiative)
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"This guide seeks to familiarise journalists and media personnel with the Sabido methodology for social change using entertainment-education format serial dramas broadcast over mass media channels (such as radio and television). The main area of focus is for HIV and AIDS prevention, especially among
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women and girls. The guide book is part of UNFPA's aim to reinforce the capacities of journalists at the country level to prepare them to be agents of gender- and culturally-sensitive HIV prevention programmes. The training guide gives detailed explanation of the eight-step Sabido methodology of "entertainment with proven social benefit."It is focused on the social-content (educational) portion of an entertainment-education programme. The guide is based on the assumption that the writers received previous training in drama and have experience in writing melodrama. The author also includes at the end of the guide an exploration of the theoretical underpinnings of the Sabido methodology." (ELDIS).
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"This report shares the findings of five studies of media coverage of HIV/AIDS, carried out in Namibia, South Africa, Swaziland, Zambia and Zimbabwe by the Panos London AIDS Programme, with the support of Johns Hopkins University. The studies aimed to explore some of the issues and tensions involved
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in the relationship between the media and HIV/AIDS. In particular, they aimed to identify how the media could better fulfill its potential role in responding to the epidemic, for example by 'moving beyond awareness raising' and acting as a channel to encourage individual and social change, providing a forum for debate and holding decision-makers to account. According to the writers, the studies focused on radio and print media. They used desk research, individual interviews and group discussions, involving editors, broadcasters, journalists, academics and health workers, as well as representatives of HIV/AIDS agencies, non-governmental organisations, faith-based groups and the general public. They were carried out by local consultants over two months during 2004, with supplementary desk research and interviews in 2005. Sections 1 & 2 of this report provide an analysis of the context, themes and recommendations that emerged from across the different studies. Sections 3-7 summarise the audit for each country, including: a summary of the national political and HIV/AIDS context; information about policy and ownership issues in relation to radio and print; an analysis of the relationship between the media and HIV/AIDS; and conclusions and recommendations." (www.comminit.com, January 30, 2006)
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