"The aim of this article is to further knowledge of the explanatory processes of narrative persuasion in the field of health communication, using data obtained in a research study of entertainment-education based on audiovisual fiction. Participating in the study were 208 young persons between the a
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ges of 14 and 20, randomly distributed to three different groups. Each of the groups was exposed to a different episode of the Colombian television series Revelados, desde todas as posiciones. The results showed that greater identification with the main character of the episode transmitting a prevention message was associated with greater cognitive elaboration, which in turn led to more favorable attitudes toward the topics addressed. However, counterarguing was not observed to play a significant mediating role. The findings of this study allow us to conclude that getting people to think and reflect can help persuade them, which suggests that narrative persuasion models and dual models of rhetorical persuasion can be compatible in certain contexts, such as when messages are designed in such a way that characters make explicit arguments that endorse a prosocial message through dialogues." (Abstract)
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"As part of their academic requirements, graduate and undergraduate development communication (DevCom) students of the Visayas State University (VSU) in the Philippines are required to write a thesis. This study aimed to identify patterns and trends in DevCom research by VSU students. It examined th
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e development context, focus, theoretical bases, methods used and the major findings of their research. A total of 203 studies were content analyzed. Results showed that between 1979 to 1989, most of the students' research were on agriculture, mass media and health. In the recent years, there has been an accommodation of other development issues including health, environment and information communication technology. Most of the studies, however, focused mainly on two areas of communication research – audience and effects. Although communication books list more than 200 communication theories, only 18 were used in the students' research. Most of the studies used quantitative methods, but an increase in the number of qualitative studies or a combination of the two was noticed in recent years. A good number of the studies tested relationships among variables. The major findings of most of these studies were: (1) information exposure significantly influenced knowledge, attitude and practice; and (2) the socio-demographic variables that most often emerged to have significant relationship with knowledge, attitude and practice were age, sex, educational attainment and income." (Abstract)
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"By unearthing the connections between the literatures on participatory communica-tion and civic engagement with the reality of postconflict peace, this article demonstrates how a communication for development (C4D) approach to engaging citizens in peacebuilding contributes to strengthening the reco
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nstruction process at the end of the violence, while engendering a bottom up process based on dialogue and inclusivity. After offering a brief overview of the peacebuilding contexts, this article presents a theoretical discussion that brings to the surface not only the role of C4D in facilitating citizens participation in government decision making, but also its significance in creating an inclusive peacebuilding process that starts from the community. At the same time, this discussion begins to shed light on the relationship between communication for development and participatory governance." (Abstract)
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"Open Educational Resources (OER) — teaching, learning and research materials that their owners make free for others to use, revise and share — offer a powerful means of expanding the reach and effectiveness of worldwide education. The Commonwealth of Learning (COL) and UNESCO co-organised the W
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orld OER Congress in 2012 in Paris. That Congress resulted in the OER Paris Declaration: a statement that urged governments around the world to release, as OER, all teaching, learning and research materials developed with public funds. This book, drawing on 15 case studies contributed by 29 OER researchers and policy-makers from 15 countries across six continents, examines the implementation of the pivotal declaration through the thematic lenses of policy, costs and transformation. The case studies provide a detailed picture of OER policies and initiatives as they are unfolding in different country contexts and adopting a range of approaches, from bottom-up to top-down. The book illuminates the impacts of OER on the costs of producing, distributing and providing access to learning materials, and shows the way that OER can transform the teaching and learning methodology mindset." (Back cover)
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"Project locations experienced general improvement with regards to social cohesion and conflict resolution. This was particularly the case in Wau, where results were encouraging. In contrast, Bor continued to feature more negative results than other project locations, although the county saw importa
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nt improvements since the undertaking of the baseline study in January 2015. This suggests a general positive impact of project activities. Indeed, project activities were at large seen as effective in fostering peacebuilding among local communities. Respondents held particularly positive views about the role of [the radio talkshow] Hiwar al Shabab in the promotion of peacebuilding. In contrast, the sustainability of the trainings and theatre performances, and divergent expectations and miscommunication within the UNICEF-SFCG partnership were highlighted as the weak links in the implementation of the programme. Despite this, research participants underscored the potential for media as a useful tool for peacebuilding." (Page 2)
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"This article argues that a focus on sustainability will allow us to engage the complexity that communication research for development and social change routinely encounters. We start with a brief historical overview, move to the need for sustainability as an organizing principle, then to a consider
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ation of some theoretical and methodological approaches to sustainability, and finally to conclusions concerning the state of the field." (Abstract)
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"This chapter examines the history and development of Popular Cultural Action (Acción Cultural Popular, or ACPO), the multipronged project of Christian revitalization, local empowerment, and communitybased development whose radio education network, Radio Sutatenza, founded by a Colombian parish pri
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est in 1947 to address rural adult illiteracy, became Latin America’s first Catholic radio network and the model for media-based rural education and community development programs in twenty-four countries throughout Latin America, Asia, and Africa. In nearly a half century of existence, ACPO published and distributed more than six million cartillas (illustrated instructional manuals) for its five-point “Fundamental Integral Education” (EFI) program, which included Alphabet, Numbers, Health, Economy and Work, and Practical Spirituality; distributed seventy-six million copies of the newspaper El Campesino; received and answered 1.2 million letters from rural listeners and readers; graduated twenty-three thousand Colombian and foreign radio auxiliaries and community leaders from its training institutes; logged 1.4 million hours of educational broadcasting; and pressed 690,000 records. By 1990, when ACPO was forced to shutter its press and record-cutting studios and sell off its 245 radio network and buildings, it had a presence in hundreds of rural parishes stretched across the length and breadth of Colombia, and its broadcasts and educational materials were frequently acknowledged as inspiration for many a professional of rural origin. ACPO was but one among many other Colombian projects inspired by Leo XIII’s Rerum novarum (1891) and spearheaded by both laypeople and clergy that emerged in the period before Vatican II to redress longstanding social, economic, and cultural inequalities made more acute in the first half of the twentieth century by the specter of totalitarianism, economic crisis, rural migration, urbanization, and incipient industrialization. This chapter traces the history of ACPO between 1947 and 1962. It grew from modest origins, conducting adult rural literacy work and basic community-centered development in three small, Central Andean settlements supported by local in-kind contributions and a small diocesan subsidy. Gradually, it would expand into a multimedia-based educational juggernaut with transnational influence, partners, and funding lauded by Pope Pius XII in a 1953 Vatican Radio broadcast heard throughout Latin America. By the late 1950s, ACPO was held as the model for Catholic-directed, radio-based rural education and community development. ACPO’s success and eventual influence beyond Colombia’s borders was partly the result of Catholic transnational activism occurring in the decades before Vatican II. Efforts to redress the excesses of unrestrained capitalism and to build a community based in papal encyclicals such as Rerum novarum or Quadragesimo anno, even when they stopped short of advocating the kind of structural, grassroots Christian base community approach embraced by Liberation theology, I suggest, laid the foundations for participatory and transformative forms of social action that emerged after Vatican II." (Pages 245-246)
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"This practice briefing sets out what BBC Media Action learned in delivering and supporting health communication in response to the Ebola crisis in West Africa in 2014–15. It has a particular focus on Sierra Leone as this was the hub of the organisation’s response. The paper aims to contribute t
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o a body of knowledge about how to best harness and deploy media and communication in public health emergencies. It also underscores the need for the global community to plan and invest in communication long before any crises take hold, to ensure that communication plays a central role in reducing the impact of future crisis events. The paper sets out the specific communication challenge posed by Ebola and why it was so difficult to get to grips with this in the early months of the outbreak. It then documents when the health communication response became more useful and explores what that tells us about effective media and communication. Finally, it offers recommendations to ensure that media and communication are used to their full potential during other disease outbreaks or humanitarian crises." (BBC Media Action website)
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"ICT have a high potential for education system strengthening, despite the particular obstacles that exist in conflict and crisis settings. Enabling education systems, for example, involves the use of mobile money transfers to ensure teachers receive regular salaries. Two-way communication systems u
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sing SMS (text messaging) over mobile phones promote safe learning spaces by informing parents, guardians, and young people directly about danger near schools. ICT is also being used for data collection about students, teachers, schools, and the larger education infrastructure. However, the project landscape shows much more room for growth with regard to ICT for education system strengthening in conflict and crisis. The two major areas of programmatic focus in ICT for education in crisis and conflict are teacher training and student learning. A characteristic of programs working in postsecondary education – including higher education, teacher training, and vocational training – is that they are using multiple tools for teaching and learning, which gives learners varied opportunities for participation in unstable contexts. This includes the use of locally existing technologies, such as mobile phones. Overall, blended learning is an important component of education at the post-secondary level. The examined case studies also confirm that human resources and teachers are still crucial to the success of educational initiatives and projects. Good blended learning practices involve using technology to support face-to-face learning." (Executive summary)
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"Community video is a powerful approach to improving nutrition practices, even in areas beset by drought, conflict, and food shortages. When community members create and share videos that promote optimal nutrition and hygiene behaviors, friends and neighbors pay attention. This report details the po
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sitive impact of a pilot community video project for better maternal, infant, and young child feeding in Niger and offers important lessons learned." (Back cover)
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"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground
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experience with a focus on reaching the hardest-to-reach populations in the final polio reservoirs of the world. It provides a comprehensive strategic framework and identifies the key steps of planning and executing an effective and adaptive polio communication response from mass media all the way down to interpersonal communication [...] Previous polio communication strategies often utilised risk communication and targeted individual caregivers with facts about polio and polio vaccination. The new polio strategy is specifically designed to address the dynamic perceptions and social norms that deter caregivers in the remaining 1% of the world from vaccinating their children. Our shift to social norm communication is grounded in recent polling research on populations affected by polio in endemic and outbreak contexts, and their responses to polio eradication efforts. Primarily, this research shows the prevalence of unsupportive social norms in high-risk areas." (Introduction)
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"This article challenges the traditional role ascribed by liberal and developmental media theory that journalists should either be watchdogs or developmental journalists but not both at the same time. As part of the South African leg of the Worlds of Journalism (WJS) project this article argues that
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it is indeed possible that the media can fulfil both roles. Utilizing the WJS 2014 questionnaire and based on a provincial face-to-face (n=37) and a national electronic survey (n=371) the results from the WJS South African project show a potential new trend in the way South African journalists see their role. This article reports in the main on the background to the face-to-face survey, while utilizing data from the national survey reported on elsewhere. Data analysis showed when both roles were compared to one another it was apparent that the watchdog and developmental roles were statistically significantly related to one another." (Abstract)
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"The research examines the possibilities of new digital technologies along with radio to facilitate adaptive management processes through rapid feedback to help ensure that agricultural development projects are farmer-centered, and meet the needs of those they intend to serve. Grounded in assessing
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Farm Radio International’s Listening Post—a methodology for collecting real-time, unfiltered feedback from farmers through a multi-channel platform linked to radio—the research highlights barriers to success and articulates lessons learned during the process of designing and implementing the model [...] The research demonstrates that linking a mobile-based crowd-sourcing tool with radio is effective at ensuring engagement from a large number of farmers. The radio stations offer a simple way to recruit participants from among the regular listeners of farmer radio programs. Also, the radio stations tend to be trusted sources of agricultural information among farmers, increasing motivation to participate. Further, the radio programs offer an easy way to close feedback loops by disseminating information about actions that stakeholders are taking in response to feedback. The Listening Post faced many of the same challenges documented by organizations utilizing similar tools—it was difficult to incentivize stakeholders to adequately respond to farmers, and competing motivations between extension officers, farmers, funders and partner organizations made it difficult to collect high-quality information that was usable and actionable. Moreover, an overarching focus on developing and implementing the technology and engaging a large number of farmers at the exclusion of other factors meant that many of the processes and mechanisms for effectively using the data collected and for responding to what farmers were saying weren’t fully developed. Despite these issues, there is significant evidence that the Listening Post model holds potential to act as a conduit for civic action if the correct stakeholders are engaged from the outset, if mechanisms for analyzing and disseminating relevant data from the platform to partners, local stakeholders and farmers is further refined, and if stakeholders ensure farmers can effectively use the technology." (Executive summary)
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"Even though the cliché ‘theory is practice’ registers in most communication for development debates, available evidence seems to suggest there is a growing chasm between the theory and practice of communication for development. This discussion argues that, with the increasing demand by governm
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ents and organisations for communication for development specialists, universities and training providers should rethink their graduate curricula. As course content, teaching methodologies and theoretical paradigms are revisited, trainers need to grill students on how the contestation of power is central to the application of communication in development. This paper advances two arguments. The first is that communication for development training has to begin listening to the innovative thinking that is shaping practice on the ground if the curriculum is to stay relevant. The second is that such programmes have forge strong linkages with development studies departments to ensure that students are well-grounded in development theory and practice." (Abstract)
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"The Guide to Developing Open Textbooks has been developed to assist teachers, teaching support personnel and educational technology administrators to: 1. understand the value of open education, OER and open textbooks for teaching and learning; 2. appreciate the potential value of developing an open
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textbook platform; 3. select appropriate technology to build an open textbook platform, using either existing services offered free on the Internet or open-source tools, based on local needs and resources; and 4. build, manage and maintain an open textbook platform." (Objectives, page 5-6)
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"La radio en Bolivia tiene una larga historia, iniciada desde los ensayos experimentales de la propagación de ondas radioeléctricas operados mucho antes de la llegada y madurez de esta tecnología, en 1929. La presencia de este medio ha estado marcada desde su inicio por su acompañamiento estrech
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o a la dinámica social y cultural del pueblo boliviano. Asimismo, ha sido pionera de la introducción de formas de hacer radio que décadas después aparecerían como propuestas teóricas en el campo teórico de la comunicación social. La radio es y ha sido un medio democratizador de la palabra, y esta cualidad tiene como elemento determinante la cualidad oral de la sociedad boliviana resultado de su carácter indígena-originario. La metodología de la educación por entretenimiento se propone mundialmente como un recurso para generar procesos de cambio social, y dentro de ella se ejecuta en Bolivia el Programa "Voces nuestras", que reaviva la experiencia de contar historias para cambiar vidas." (Resumen)
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"FAO communication in numbers: Over 1.5 million followers on its social media networks. More than 100 000 articles published every year in the media, containing information or statements by FAO experts. Every month millions of users access fao.org to read news or find information. Every year more th
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an 500 new titles are published. At fao.org, find and download, at no cost, more than 65 000 documents and discover countless ways to consult statistical data. FAO photo archives contain nearly 75000 images that may be used at no charge." (Page 3)
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