"In August 2008, the BBC World Service Trust conducted a quantitative midline sentinel survey on HIV and AIDS Knowledge Attitudes and Practice (KAP) and media habits. The Trust has consistently applied a survey methodology using cross-sectional household-based surveys since 2004. The 2008 Sentinel S
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tudy total sample size is 1,368 young people aged 15-29 from six locations—Phnom Penh, Kandal, Kampong Speu, Kampong Chhnang, Battambang and Siem Reap. These provinces were selected for the sentinel surveys because they have the highest level of media consumers according to the CDHS 2005. Data was collected using face to face interviews in the Khmer language. Fieldwork was conducted in August 2008. The survey questionnaire, as in the 2007 Sentinel Study, covered a range of topics, of which this report includes: demographics; media practices; HIV and AIDS on radio and TV; exposure to the Trust’s HIV and AIDS outputs." (Executive summary, page 8)
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"The Yearbook 2009 focuses on youth as a generation of actors and citizens who are increasingly exposed to and making use of media/ICT for entertainment and informational purposes, for social networking and mobilization, and for knowledge sharing. At the core of this creativity and these innovative
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practices is media and information literacy. Young people’s competence in using media, their ability to produce, understand and interact with the multiplicity of both new and old media formats and technologies have been instrumental in the manifestation of social processes of change. This book seeks to explore theoretical assumptions as well as empirical evidence of media and information literacy in action. But it also gathers examples of how youth in developing countries have used their skills to bring about change." (Publisher description)
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"1. Overall awareness of Afghan Woman’s Hour (AWH) in Afghanistan was found to be high; 50% of all those who had listened to the radio in the previous month were aware of AWH. Awareness was higher in the South Western region at 64% compared with the lowest level of awareness at 23% in the Hazarjat
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region. Awareness was higher among women (60%) as compared to men (40%) men indicating popularity of the programme among its primary target audience i.e. women.
2. The survey found that about 45% of active radio listeners had ever listened to AWH, indicating that the programme has been heard by approximately 11 million Afghans. Listenership was highest in the South Western province (61%) followed by Eastern (49%) and South Central (48%) provinces. Hazarjat province reported the lowest listenership at 22%.
3. More than half of all female active radio listeners had ever listened to AWH. Again, it is apparent that the programme is reaching its primary target audience with 55% of women having ever listened to the programme. Nearly all those who were aware of the programme had heard the programme at some point.
4. Of all those aware of AWH, 76% of men and 83% of women had listened to it in the last month or more recently. Nearly a fifth of all active radio listeners had listened to the programme in the last 7 days with more than a third having listened in the last month.
5. Just over a fifth of all active radio listeners listen to AWH once a week or more. Slightly less than a third of female all active radio listeners listen to the programme once a week or more. As expected this figure is lower for men." (Exectuvive summary)
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"Providing counseling for reporters who have witnessed some of the worst things that can happen to humanity – with no tools to handle the emotional shock – was identified as one of the most imminent and crucial needs for support to Kenyan media practitioners in the aftermath of the disputed Dece
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mber 2007 presidential election. An unprecedented wave of politically motivated violence was triggered when the Electoral Commission of Kenya declared President Mwai Kibaki winner of the presidential election. More than 1,000 Kenyans were killed and over 500,000 displaced. [...]
On this background, IMS decided to engage in a post-election violence trauma counseling project in close cooperation with the Kenya Association of Photographers, Illustrators and Designers (KAPIDE), Kenya Correspondents’ Association (KCA) and Kenya Union of Journalists (KUJ). Under the theme: 'Healing the messenger – Post-election trauma counseling for Kenyan Journalists', trauma counseling was provided for a total of 150 journalists and photographers in five different locations. The sessions were conducted by leading Kenyan psychiatrist and expert in disaster management, Dr. Sobbie Mulindi, and a rapid response team from the Kenyatta National Hospital. This booklet offers insights into the experiences the journalists went through as told by themselves during the counseling sessions. All accounts reproduced in this handbook conceal the identity of the journalists to respect wishes for anonymity and the continued feeling of trauma and sensitivity characterizing the post-election situation in Kenya. The booklet also provides guidance to recognizing and dealing with trauma as elaborated and presented by Dr. Sobbie Mulindi and his team." (Preface)
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"Understanding Media Users discusses approaches to audiences which maintain that viewers actively interpret content, a perspective to be distinguished not only from structuralist media theory but from passive audience “effects studies.” Effects studies consist of research conceptually articulate
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d from a predominantly US behaviorist perspective. In these accounts, akin to “bullet” or “hypodermic needle” theory of media content’s mechanically pushing viewers’ behavior, events on screen are a two-dimensional cause of three-dimensional consequences. Media stimulate a passive response not mediated by viewer reflection. Active audience theory has been consistently criticized as indeterminate (Roscoe et al., 1995). What do we mean when we (favorably) characterize an audience as “active”? In answering this question we can turn to the philosophical psychology of phenomenology and its literary offspring, reader reception theory. Here, interest focuses on the media user’s activity of “reading” screen narrative. Research perceives the audience’s making sense of content as a structured cognitive – sometimes very expressive – process. Emphasizing the viewer’s achievement in making a program intelligible, such hermeneutic (Devereux, 2003: 96) media analysis asks the question: what are the enabling conditions of successfully coming to understand screen text? In answering we focus upon cross-cultural consumption of television or Internet. Taking phenomenology on board, media user theory enables the multisite research exemplars set out in this book. We can integrate active audience theory’s political emphasis on audience perceptions of their “positioning” by the screen and philosophy’s account of the cognitive activity with which “readers” meet such alignment of viewers by texts. This reading process is hermeneutic – media users render cellphone and cyberspace narrative meaningful." (Introduction, page 3)
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"Women in Africa are undeniably participating in the information and communication technology (ICT) revolution and they are doing so in many and varied ways; the changes that the use of these tools have brought about are visible everywhere. Furthermore, the prospects of ICTs for development and wome
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n’s empowerment seem promising. Yet women’s stories about their experiences and use of these tools are not heard: are their lives changing for the better because of these new technologies? If so, in what ways are they changing? Are there areas in which women could and should participate in this ICT revolution but are not, because they are women? How can women’s perspectives, insights and realities in relation to the use and potentials of ICTs be integrated into ICT policies that are currently being developed and implemented across the continent?" (Abstract)
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"To navigate a complex and an ever-evolving media landscape, citizens must obtain the critical abilities and necessary communicative skills to participate actively and meaningfully in a democratic public sphere—the space where free and equal citizens come together to discuss and debate current aff
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airs. Fueled by media literacy, this informed discussion in the public sphere can engage citizens as active stakeholders in governance reforms. This paper argues that media literacy, therefore, plays a crucial role in the governance reform agenda. To assist development practitioners, the paper also makes recommendations for steps to improve governance through media literacy." (Page 3)
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"A mediados de 2008, se inició un programa de capacitación en comunicación y género, con talleres presenciales subregionales. El programa estuvo dirigido, en primera instancia, a mujeres (líderes y comunicadoras) ya que, en el espacio de la Minga Informativa, se identificó la importancia de fo
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rtalecer el trabajo comunicativo de las mujeres: actoras centrales en las luchas y propuestas de cambio de los movimientos, cuya presencia no logra siempre el protagonismo que merece en las expresiones comunicativas. Esta publicación recoge la sistematización de ideas y materiales procesados y de los intercambios realizados en el marco de dicho programa. Constituye, además, un conjunto de herramientas: textos de reflexión, pautas para el trabajo, “tips” y sugerencias para dinámicas de grupo, que pueden adaptarse según las necesidades de cada organización. Es concebida como un aporte para la formación de líderes y para los procesos de definición de políticas y estrategias en las organizaciones (sean de mujeres o mixtas), partiendo desde la visualización de las múltiples facetas de la comunicación. El énfasis en la comunicación con enfoque de género, lejos de significar un abordaje parcial de la comunicación, invita más bien a incorporar dicho enfoque como un eje transversal del quehacer comunicacional de las organizaciones sociales, en el marco de las estrategias de superación de los desequilibrios de poder entre mujeres y hombres." (Presentación, página 5-6)
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"Anthropological research methods are characteristic of much of the investigation of remote Indigenous media production in Australia and have enabled the voices of some Indigenous audiences to be heard. However, these approaches generally have been concerned with the social organisation of productio
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n in remote communities with audiences seldom, if ever, the focus. This absence was one of the driving forces behind a qualitative study of audiences for Indigenous broadcasting in Australia on which this discussion is based. The article underlines the central place of audiences in media research and the importance of considering methodology as an integral part of the research process. It outlines the range of strategies and techniques used to gather data for the first comprehensive Australian study of audiences for Indigenous radio and television which confirmed the critical cultural role being played by these media in the face of continuing mainstream media stereotyping." (Abstract)
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