"Os conteúdos hipertextuais e multimediáticos ocupam grande parte da nossa vida cotidiana, em especial com a criação das chamadas redes sociais. Facebook, Twitter, Instagram, Whatsapp e Youtube, entre outras, passam a fazer parte da dinâmica da comunicação mediática, mas também das corpora
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ões, instituições, assim como do usuário comum, o sujeito comunicante, que agora participa ativamente na produção e intercambio de informações. A mídia tradicional se adapta a essa realidade digital, com novas estratégias e técnicas, cientes da importância dessa adequação para manter seu poder mediático. Esta realidade é apresentada no vol. 6 da Coleção de Teorias da Comunicação, que nos traz textos sobre investigações nas áreas da comunicação e o jornalismo, sobre tudo as menos difundidas, mas também pesquisas empíricas que tentam aplicar essas teorias em objetos mais concretos de investigação. Neste volume a centralidade temática está em torno a Agenda-Setting, Enquadramentos e Narrativas." (Resumo)
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"As análise-reflexões feitas desde as experiências das pesquisas teóricas e empíricas concretizam-se nos capítulos aqui apresentados como uma contribuição para os debates e construção de conhecimentos que o desenvolvimento do campo da comunicação e a prática jornalística nos exigem, so
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bretudo, em tempos de crises de credibilidade que impactam ao Capital Simbólico, no dizer de Bourdieu, representado pelas narrativas midiáticas configuradoras das subjetividades na contemporaneidade. O conjunto dos textos aqui apresentados pretende animar as dinâmicas de uma cultura científica no campo da comunicação, com foco nas práticas jornalísticas, para contribuir na configuração dos referentes teórico-metodológicos que necessitamos para consolidar o fazer-sentir-pensar nessa complexa multidimensionalidade." (Resumo)
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"O livro que o leitor tem em mãos é um esforço coletivo empreendido por vários pesquisadores do campo comunicacional de pelo menos quatro importantes instituições de ensino superior: a Universidade Federal do Piauí (UFPI), Universidade Federal do Ceará (UFC), Universidade Federal do Tocantin
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s (UFT) e Universidade Federal de Roraima (UFRR). Essa diversidade, além de ampliar as reflexões aqui expostas a partir da experiência de seus diferentes autores, é uma importante ação que visa divulgar e popularizar – no seio acadêmico e universitário –, reflexões teóricas sobre a temática. Deste modo, a partir da diversidade dos estudos abordados e seu valor teórico-metodológico, os leitores que aqui estão poderão ampliar seus conhecimentos sobre os estudos ora apresentados, guiados, como vimos, por diferentes pesquisadores, todos unidos na busca pela consolidação e ampliação dos estudos do campo comunicacional." (Resumo)
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"The Russian book industry is actively preparing for the Bologna Book Fair and the 37th IBBY International Children’s Book Congress, which Moscow will host for the first time this year. How is children’s book publishing developing in Russia? What support does it need from the government?" (Page
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2)
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"This Issue Paper examines nearly 1,500 news articles from four EU member states (Germany, Italy, Spain and the Czech Republic) published between May 2019 and July 2020. It shows that disinformation narratives about migration seek to exploit readers’ fears to polarise public opinion, manufacture d
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iscontent, sow divisions and set the political agenda. Disinformation actors link migration to existing insecurities, depicting it as a threat to three partly-overlapping areas: Health (migrants as violent criminals, potential terrorists, or a COVID-19 infection risk); Wealth (migrants as social benefits cheats, unfair competition for jobs, or a drain on community resources); Identity (migrants as a hostile invasion force, a threat to European or Christian traditions, or the subject of a conspiracy to replace white Europeans). An effective communication strategy based on alternative narratives should take account of the following recommendations: The message should aim to reframe the debate. It should resonate with the target audience’s lived experience, acknowledging their values and concerns, but avoid amplifying anxieties [...] The medium should aim to restore trust among groups. Institutions, which are often subject to discrediting campaigns, should prioritise communication through trusted intermediaries who can get messages to the hard-to-reach [...] The selection of the audience should aim to reclaim readers from the fringes. Audiences should be targeted based on their values and what they feel is important." (Executive summary)
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"Internal migration within India increased significantly after economic liberalization in 1991. The effect of liberalization really took effect on the ground in India around the year 2000 when the internal migration from the relatively poorer regions of north and east to the more prosperous regions
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of south and west saw a huge spike in numbers. GlobalOriya.com was an early initiative in community media for the internally displaced population of the eastern province of Orissa (now called Odisha) outside of the province. This was a very successful initiative, which spread to have a dedicated and engaged readership of more than 8000 members in little over three years. However, it died a sudden death in early 2007 when different factors combined to lead to its demise. It is an excellent case study of what can go wrong in an otherwise successful community media initiative. This paper details the journey of the initiative from the perspective of one of its founders and disseminates the learnings from this experience aiming to help other community media organizations become much more robust against such sudden failures." (Abstract)
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"En este texto reflexionamos sobre la etnografía hipertextual y transmedia en términos metodológicos, éticos y teóricos. Nuestro análisis gira alrededor de la web MEDIOS INDÍGENAS que es parte de un proyecto de investigación colectivo y comparativo sobre los usos efectivos y los sentidos de
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los medios de comunicación indígenas y afroamericanos en América Latina. A partir de los conceptos de multivocalidad y multimodalidad repensamos y experimentamos con la metodología y la escritura etnográficas. Ambos conceptos tienen la potencialidad de incorporar las nociones de diferencia y jerarquía vinculadas a la idea de una pluralidad en permanente interacción. Efectivamente, el principal reto del proyecto y de la web MEDIOS INDÍGENAS es aprehender las diferencias y la heterogeneidad características de la comunicación indígena y afroamericana sin diluirlas en el momento de la escritura y la interpretación etnográficas." (Resumen)
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"These are simple recommendations on the inclusion of data on disability for researchers conducting evidence syntheses and primary studies." (Page 1)
"This report provides an overview of media consumption from the perspectives of selected media practitioners in Cambodia and highlights some of the key communication tools, products, materials, and platforms they have used to reach their respective target audiences. This report maps trends across bo
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th traditional and digital media platforms. It describes how Cambodian media practitioners use different media platforms to reach and inform their target audiences. It also looks at how different media platforms, tools, and ideas can be used to engage Cambodian citizens, especially youth, on environment-related topics. The aim is to encourage active involvement in environmental issues. The findings reveal that digital platforms, especially Facebook, have become increasingly popular in recent years. According to the Media Mapping Report, in 2019, key digital media usage was as follows: 87 percent of Cambodians own a mobile phone; 12.5 million were active Internet users (out of a population of 16.4 M); 8.4 million were active social media users; 8.3 million were active Facebook users. Video is the top communication tool that the organizations used to reach specific audiences through storytelling and social media. The findings indicate that targeted media campaigns are the most effective communication and outreach initiatives, followed by celebration of special events, in which video is an effective tool. These campaigns and videos are delivered using Facebook, which is the top social media platform used to reach specific audiences, followed by YouTube and Instagram. The report found that news programs still attract large audiences on TV and radio. Hang Meas is the toprated TV station, followed by PNN and CTN, while ABC ranges among the top programs, followed by RFI/WMC and Vayo respectively. Based on this media mapping exercise, the team found that the USAID Cambodia Green Future Activity should employ an inclusive approach that involves target audiences – whether youth or the broader public – in all phases including design, implementation, monitoring and evaluation to ensure that the project reaches its objectives and goal. Development partners should explore multi-stakeholder strategies to implement project or campaign activities by using multi-platform approaches, such as using a mix of social and traditional channels to optimize reach and impact." (Executive summary)
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"Gender equality and the empowerment of women and girls, one of the Sustainable Development Goals, is a highly complex and challenging undertaking. We must address multiple issues—discrimination, violence, education, employment, economic resources, and technology—and work across economic sectors
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, from agriculture to financial services. Achieving gender equality will require significant amounts of accurate data about the situations and struggles of women and girls. Globally, however, there is a major gap in data that is disaggregated by sex, and this gap often renders women’s societal, cultural, and economic contributions and obstacles practically invisible. It can also exacerbate existing gender divides, feeding and reinforcing biases in social programs, access to financial and other services, economic opportunities, and even development programs designed to address gender inequality. Part of the solution may be in the form of big data, which, if used effectively, can provide the volume of data needed to portray women and their situations accurately, which in turn can inform the creation of evidence-based solutions." (Page 1)
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"Beratende und andere Fachkräfte erleben während der Coronapandemie eine nie dagewesene Herausforderung, da ihre eigene Lebenssituation und zugleich die Lebenswelt ihrer Klient*innen sich grundlegend geändert hat. In besonderen Krisenzeiten wie bei einem Lockdown, Kontaktbeschränkungen oder Isol
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ation/Quarantäne kommen dabei neue und ungewohnte Stressoren hinzu, die auf Nähe-Distanz-Regulierung sowie Intimität einen großen Einfluss haben. Hier besteht eine doppelte Herausforderung, nämlich zum einen den eigenen Alltag jenseits früherer Routinen zu meistern, weil auch Beratende regelmäßig ähnlich verunsichernde Situationen erleben. Zum anderen versuchen sie zeitgleich in einer auch beruflich neuen Situation den Fragen und Problemen oft sehr verunsicherter Klient*innen gerecht zu werden. Da Beratung in der Pandemie immer häufiger mittels Telefon oder per Video geschieht, werden hier die wichtigsten Aspekte zu diesen Kommunikationsformen in den Blick gebracht und weiterführende Internetressourcen zur Thematik erschlossen. Auch wenn suizidale Krisen in der Beratungskommunikation eher die Ausnahme sind, wird das Thema hier ausführlich behandelt. Schließlich sind solche existenziellen Krisen in der telefon- oder videobasierten Krisenintervention besonders herausfordernd und können in Krisenzeiten vermehrt vorkommen." (Seite 1)
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"This open access book outlines development theory and practice over time as well as critically interrogates the “cultural turn” in development policy in Latin American indigenous communities, specifically, in Guatemala, Honduras, Ecuador, and Bolivia. It becomes apparent that culturally sustain
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able development is both a new and old idea, which is simultaneously traditional and modern, and that it is a necessary iteration in thinking on development. This new strain of thought could inform not only the work of development practitioners, graduate students, and theorists working in the Global South, but in the Global North as well." (Publisher description)
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"Der vorliegende Band begründet ein kompetenz- und lerngruppenorientiertes Modell, mit dem ethische Lernprozesse anhand fiktiver Jugendfiguren aus narrativen TV- und Videospielserien sowie Let’s Plays konzipiert und initiiert werden können. Dabei werden die Begebenheiten des Lernorts, die Hetero
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genität der Lerngruppe und die Eigenschaften des gewählten Medien-Produkts berücksichtigt. Das Modell liefert Hilfestellung bei der Serienrecherche und markiert die zentralen didaktische Entscheidungen, sodass sich auch serienunerfahrene Lehrpersonen an die Serienthematik herantrauen und dabei ihren eigenen didaktischen Stil beibehalten und weiterentwickeln können." (Verlagsbeschreibung)
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"We recruited participants aged 13-14 in three countries: Mexico, South Africa and the Netherlands. Through a questionnaire, an observation exercise and interviews, we gathered information in order to identify trends [...] We constructed a number of global personas that cut across the groups. Safety
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Seeker: Aims to avoid potential harm online; they do not interact with content they believe is not genuine and they are discerning about friend requests. Awareness Raiser: Is concerned about global issues and considers the positive impact of online content more important than its veracity. Entertainment Junkie: Cares about having fun, being entertained and making friends smile; truth isn’t as important. Dedicated Fan: Believes content posted by the people they admire and will call out fake news about the things they care about. Socialiser: Is all about friends, connecting across several social media platforms. They are discerning about friends but still have hundreds – and they believe the things they share. Scroller: Doesn’t engage with misinformation or content they don’t care about; they just scroll on past. They can be challenging to engage." (Executive summary, page 4-5)
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