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Audience Research at the BBC World Service 1932-2010

Graham Mytton

Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 75-103

"This article examines the changing ways in which intelligence about the BBC’s international audiences has been gathered and used since the advent of the Empire Service in 1932. It is written from the perspective of a former Head of Audience Research (1982-96) at the BBC World Service. In BBC dome ... more

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Strengthening the Creative Industries for Development in Zambia

United Nations (2011), xvi, 105 pp.

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Audience Research in Extremis: Cold War Broadcasting to the USSR

R. Eugene Parta

Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 104-131

"How could Western broadcasters during the Cold War learn about their audiences in the USSR when they were denied the possibility of conducting surveys within the country? In response to this quandary, second-best approaches were developed at Radio Liberty employing interviews with travellers outsid ... more

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No Shelf Required: E-Books in Libraries

Sue Polanka (ed.)

Chicago: American Library Association (2011), xiii, 182 pp.

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Rating the Audience: The Business of Media

Mark Balnaves, Tom O'Regan, Ben Goldsmith

London; New York: Bloomsbury Academic (2011), xvi, 272 pp.

"Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. ... more

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The Value of Libraries for Research and Researchers

London: Research Libraries UK (RLUK);Research Information Network (RIN) (2011), 64 pp.

"This report presents the findings of a systematic study of the value of the services that libraries in the UK provide to researchers, and of the contributions that libraries from a wide range of institutions make to institutional research performance. The aim was to identify the key characteristics ... more

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Digital Publishing in Developing Countries
Top Insights

Octavio Kulesz

Paris: International Alliance of Independent Publishers (2011), 155 pp.

"Is it conceivable that there may be an autonomous evolution of digital publications in developing countries, entirely independent of the richest nations? What support policies could be implemented to promote the growth of this new industry and accompany traditional actors in the process of adapting ... more

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Las bibliotecas en las comunidades indígenas

Bogotá: Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC) (2011), 59 pp.

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The Participatory Turn in the Publishing Industry: Rhetorics and Practices

Francesca Pasquali

CM: Èasopis za Upravljanje Komuniciranjem = Communication Management Quarterly, volume 6, issue 21 (2011), pp. 203-219

"One of the cultural and media areas in which the issue of participation – with all its ambiguity – has recently emerged to full significance is the area of literature and publishing. Following the music, film and television industries, the publishing industry is in fact facing a vast renewal du ... more

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Petit guide du partenariat éditorial équitable: Comment construire une relation partenariale juste entre un éditeur du Nord et un éditeur du Sud (contexte francophone)

Paris: Alliance Internationale des Éditeurs Indépendants (2011), 13 pp.

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Bibliotecas

Santiago de Chile: Consejo Nacional de la Cultura y las Artes (2011), 19 pp.

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A Guide for African Science Media Officers

Marina Joubert, Elspeth Bartlet

Wellcome Trust;SciDevNet (2011), 20 pp.

"Good reporting of science in the media is vital in drawing the attention of both policymakers and the public to the important role that science and technology can play in achieving sustainable development, and press officers can contribute significantly to helping science journalists ensure that th ... more

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Names U Ma Puce: Multilingual Texting in Senegal

Kristin Vold Lexander

European Association of Social Anthropologists (EASA) (2011), 16 pp.

"Multilingualism is an important aspect of African urban life, also of the lives of students in Dakar. While the students usually write monolingual texts, mainly in French, their text messages involve the use of African languages too, in particular of the majority language Wolof, as well as Arabic a ... more

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El periodismo es noticia: Tendencias sobre comunicación en el siglo XXI

Pascual Serrano

Quito: CIESPAL (2011), 125 pp.

"[...] La mayoría de los asuntos que se a bordan en este libro han podido afectar a la gran mayoría de los probables lectores, sin embargo la mayoría de ellos no se detuvieron a analizarlos. Esta obra pretende obligarnos a parar un instante y pensar sobre diversas cuestiones relacionadas con los ... more

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National Studies on Assessing the Economic Contribution of the Copyright-Based Industries

Geneva: World Intellectual Property Organization (WIPO) (2011), 352 pp.

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El cine de los otros: La representación de "lo indígena" en el cine documental ecuatoriano

Karolina Romero

Quito: FLACSO;Abya-Yala (2011), 128 pp.

"Esta investigación aporta a la comprensión del contexto histórico-social de la construcción del cine documental en Ecuador desde una visión que valora y entiende al cine documental como parte de la cultura visual ecuatoriana, el mundo de las imágenes, su vida social y las representaciones que ... more

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The New Age of Radio: How ICTs Are Changing Rural Radio in Africa

Bartholomew Sullivan

Ottawa: Farm Radio International (2011), 138 pp.

"Low cost, modern information and communication technologies (ICTs), including mobile phones, multifunction MP3 recorders, and interactive voice response (IVR) can dramatically increase the capacity of rural radio to help farmers improve food security in Sub-Saharan Africa. Weekly SMS alerts sent to ... more

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Designs, Devices and Development: Audience Research as Creative Resource in the Making of an Afghan Radio Drama

Andrew Skuse, Marie Gillespie

Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 132-153

"This essay analyses the role of audience research as a change agent in media development interventions in Afghanistan. It analyses how audience research in transnational contexts involves a complex set of intercultural negotiations and translations that contribute to the enduring relevance and sust ... ainability of the highly popular Afghan radio soap opera New Home, New Life. This is a ‘development drama’ that has been broadcast across Afghanistan since 1993. It is based on BBC Radio 4’s The Archers and produced by BBC Afghan Education Projects (BBC AEP). Audience research has been vital to forging a dynamic relationship between the creative teams who make the drama, the donors who pay for it, and the audiences who consume it. The article addresses three broad themes. First, we outline how data gathered in formative audience research, prior to the creation of the drama, provides the creative team with the dramatic raw material for the radio serial. The extensive qualitative data gathered by Afghan researchers in local milieux is translated so as to enable culturally diverse teams of writers and producers to ground the serial narratives in the lived experiences of its audiences, and to introduce multiple local perspectives on development issues. Second, we show how evaluative audience research, data gathered in the postproduction phase, plays a key role in providing critical audience interpretations of New Home, New Life’s dramatic themes. In so doing, it creates feedback loops that allow audiences to become active participants in the ongoing creation of the drama. The research designs and devices, developed over the last two decades to document the changing life-worlds of Afghan citizens-cum-audiences, are part of an ongoing set of transcultural encounters that contribute to strengthening the social realist appeal of the drama and to calibrating how far any given storyline can be pushed in terms of cultural propriety. Third, we examine how during periods of military conflict, when routine audience research becomes dangerous or impossible and audience feedback loops are disrupted, the writers and producers have to rely on their own personal and political experiences, often with unpredictable ideological consequences. We draw attention to the limitations and challenges of making dramas for development in highly charged politicised and postcolonial contexts. While, development dramas may be a cheap and effective way of dealing with certain informational needs, such as landmine awareness, they cannot redress social and structural inequalities or, as Western donors wish, eradicate opium cultivation." (Abstract) more