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"Radio advertising in Argentina has been adapted to the changing needs of radio. This paper aims to describe and analyze the advertisement formats used in the four leading prime time programs in Argentina. The methodology is a content analysis that is applied to a sample of four programs each one wi ... more
"Der Beitrag zeichnet die Konsolidierung des Forschungsfeldes der grenzüberschreitenden Medienkommunikation im deutschsprachigen Raum nach. Die Gastherausgeber unterscheiden vier zentrale Zugangsweisen zum Thema: (a) die Erweiterung des Ländervergleichs um intersystemische Einflüsse, (b) die endo ... more
"The study “Tunisia: from revolutions to institutions” stresses how technology-oriented small and medium-sized companies (SMEs) can generate economic expansion and job growth, including in the economically-isolated interior provinces. Tunisian ICT companies are likely to find an attractive marke ... more
"As Africa becomes increasingly urban, the reach and use of mobile telephones and other portable digital devices inevitably are becoming a mass medium. This shift creates new opportunities for existing broadcasters and publishers. And it creates new opportunities for a much larger number of new inde ... more
"Instead of defining a priori the types of websites to be included in a national web, the approach put forward here makes use of web devices (platforms and engines) that purport to provide (ranked) lists of URLs relevant to a particular country. Once gathered in such a manner, the websites are studi ... more
"It has not been uncommon in the history of Jesus in film for commercial movies of Jesus' life to be conscripted for Christian evangelism around the world. Cecil B. DeMille's The King of Kings (1927), John Krish and Peter Sykes' Jesus (1979), better known today as The Jesus Film, and Mel Gibson's Th ... more
"The history of Uganda from the days of Colonial Rule, when modern mass media was introduced was revisited. The thesis of this study was that the substance of the political governance model inherited from Uganda’s colonial past continues in the postindependence period to define the relationship be ... more
"This study of the digital storytelling (DST) project at the South Asia Hub of the Pathways of Women’s Empowerment Research Programme Consortium examines the capacity of DST practice to articulate women’s diverse experiences of empowerment, given the genre’s formalities and narrative guideline ... more
"The article presents the main results of the investigation, ‘Current Situation and Prospects of Spanish Cooperation in Culture and Communication with the Rest of Ibero-America, 1997–2007’. The text offers an overview of the initiatives which took place during the period studied, by country, c ... more
"This document includes an analysis and assessment of the present situation for digital radio introduction in Sweden with emphasis on small-scale broadcasting (community radio) and with an international perspective. In Europe there are conflicting viewpoints regarding the viability horizon of differ ... more
"Der Artikel skizziert und vergleicht die Marktstrategien und die ökonomische Entwicklung der Verlage Abya-Yala, Ecuador (Ethnologie und Sozialwissenschaften), CEP, Peru (Theologie) und La Crujía, Argentinien (Kommunikationswissenschaft). Er kommt zu dem Schluss, dass Fachbuchverlage erfolgreich s ... more
"Diese Einführung geht von der These aus, dass Radio das Vielfältigste aller Medien darstellt. Dies ist u. a. der Tatsache geschuldet, dass niemand so genau weiß, wo die äußeren Grenzen des Phänomens Radio liegen. Manches nennt sich heute Radio - z. B. Internetradio oder Radio-on-Demand -, da ... more
"Music is an omnipresent part of the often so-called great Indian election circus and much more than a mere by-product of what is the greatest democratic exercise worldwide. Songs and tunes are an integral part of political communication, strategically used by political actors which are confronted w ... more
"The rise of e-books in American culture is part of a larger story about a shift from printed to digital material. Using a broader definition of e-content in a survey ending in December 2011, some 43% of Americans age 16 and older say they have either read an e-book in the past year or have read oth ... more