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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"This register is arranged alphabetically by country, including complete contact details of the consultants, their educational background and qualifications, professional experience, and specialist areas of expertise." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr ... more
"The Zimbabwe International Book Fair annual ‘Indaba’ in 2000 focused on a major weakness in the African book scene, that of marketing. Forty-three papers reflect the wide mixture of professionals involved from all parts of the book chain and the diverse nature of the theme. Papers from plenary ... more
"This survey and report is the result of a pilot project and survey of the reading interests and information use of South African children and young adults. It was carried out in primary and secondary schools in Pretoria, and provides insight into children and young adult's reading interests and inf ... more
"A detailed account of the marketing methods and strategies employed by the Oxford-based African Books Collective, to promote and sell a very wide range of African-published books in the countries of the North. It describes the type of promotional materials produced, mailing lists and other marketin ... more
"Five essays that seek to examine the challenges that women face in African studies scholarly publishing, and which aims to offer insights “into the shifting, intellectual, institutional, and ideological contexts and contests in African studies, as practiced in Africa and the North, by men and wom ... more
"This chapter reviews the historical and conceptual parameters of the international communication research area, followed by a focus on communication and development. Both parts of the chapter define the scope of the areas discussed, summarize the main theoretical approaches, and present major trend ... more
"Other effective methods also are available—at little or no cost—for newspapers to gain valuable information about readers and advertisers and to learn what could make newspapers more attractive to them. Newspapers are encouraged to use some or all of these methods to complement their periodic p ... more
"How to Set Up a Film Festival has been written in response to the increasing number of film festivals being set up in the UK. It is not exhaustive but is intended to provide a broad framework for planning and to guide you through some of the questions you need to consider when starting out." (Intro ... more
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe ... more
"All of the articles consider cartoon and/or comic art in the historical and social setting of seven South, Southeast, and East Asian countries: India, Taiwan, Malaysia, Indonesia, Sri Lanka, China, and Japan. The contributors treat comic and narrative art—including comic books, comic strips, pictu ... more