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602
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Constitué de notes pratiques et de 86 tableaux, cet ouvrage aborde les sujets suivants : fonctions et pratiques d'une maison d'édition; organisation et gestion de la fonction éditoriale; les états financiers comme moyen d'information des gestionnaires; la gestion efficace d'une entreprise d'édi ... more
"The papers from the seventh conference of the International and Comparative Librarianship Group of the UK Library Association, held in Birmingham in September 1989, which examined the book crisis, shortage of reading materials, and the funding of library services in the countries of the South, with ... more
"Aborda la teoría de la comunicación desde el punto de vista filosófico, técnico y sociológico. En sus 11 capítulos desfilan: la necesidad de una teoría crítica de la comunicación, los elementos del proceso, ética y comunicación, comunicaciones y cultura nacional, el tema del tiempo libre ... more
"Videorecorders and cassettes have spread all over the world and are already no longer regarded as products of the new technologies. Cable television is making massive strides and is often enhanced by its interactive functions. Pay television is gradually gaining a foothold, while receivers are the ... more
"This book aims at a dual objective: first, to analyze the formation of the Brazilian commercial television system and the emergence of a genre, the novela; and second, to establish theoretical guidelines so as to understand better the stakes of critical reflection on the upheavals occurring in tele ... more
"Supplements the author’s earlier UNESCO publication Textbook Production in Developing Countries, and at the same time aims at synthesizing the main findings of the numerous seminars and reports and papers which have been published by UNESCO in this subject area. It examines, in a non-technical ma ... more
"The new classic. Containing 1,947 annotated entries, with most of the new titles published between 1980-1987. Blum is now professor emeritus of library science at the University of Illinois at Urbana-Champaign and recipient of the Association of Journalism and Mass Communications's first Eleanor Bl ... more
"Présente une vue d'ensemble des activités d'édition dans le Zaïre de l'époque, les problèmes et les contraintes auxquels sont confrontées les industries du livre, et examine le problème particulier du “financement de la culture” en relation avec l'édition de livres." (Hans M. Zell, Pub ... more
"Describes some of the major book and journal donation schemes in existence. Provides profiles of agencies that respond on a request-led basis in the tertiary education sector, and thereafter lists bilateral schemes by country, multilateral programmes in alphabetical order, and offers some suggestio ... more
"Seeks to present the themes which emerged from discussions held during an international workshop on Printed Educational Materials Development in the Third World held in the UK in 1989. It also includes background papers that aim to be helpful to Third World decision makers who are struggling to ove ... more