Audience Segmentation & Lifestyles
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42
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Topics
Audience Segmentation, User Typologies, Personas
23
Milieus, Lifestyles
22
Audiences & Users
9
Social Classes
7
Radio Consumption, Radio Use, Radio Audiences
5
Digital & Social Media Use, Internet Use
4
Media Use: Youth
4
Television Consumption, Televison Use, Television Audiences
4
Media Use, Media Consumption
3
Media Use: Catholic Media Productions
3
Target Groups
3
Youth Cultures, Youth Milieus, Youth Identities
3
Audience Research
2
Audience Research in Media Assistance
2
Digital & Social Media Use: Youth
2
Mobile Phone Use
2
Catholic Book Publishing
2
Catholic Radio Programmes
2
Catholic Television Programmes
2
Perceptions & Attitudes Towards the Catholic Church
2
Marketing & Branding
2
Access to Media & Information
1
Advertising
1
Advertising Audiences & Target Groups
1
Advertising Planning & Implementation
1
Audience Research Methods
1
Digital & Social Media Use: Children
1
Disinformation Consumption & Perception
1
Media Repertoires
1
Media Use: Foreign / International Media
1
Media Use: Migrants & Diasporas
1
Media Use: Rural Populations
1
Media Use: Urban Populations
1
News Consumption & Information Sources of Media Users
1
Print Media Use, Press Readers
1
Religious Media Use, Religious Media Audiences
1
Authoritarian Regimes: Media Systems & Landscapes
1
Catholic Church and Communication
1
Catholic Church
1
Catholic Press
1
Catholic Websites
1
Conflicts and Media
1
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
1
Development Journalism & Media Representation of Development Issues
1
Online Communication
1
Facebook
1
Racism in Communication & Media
1
Students
1
Soap Operas & Telenovelas
1
Climate, Climate Change, Climate Change Adaptation
1
Perceptions & Attitudes Towards Climate Change and Environmental Degradation
1
Image Abroad
1
International Radio Broadcasting, Foreign Radio Broadcasting
1
Digital Literacy: Youth
1
Migration & Refugees Reporting & (Social) Media Representation
1
Pop Music
1
Portrait Photography
1
Radio Programming, Programme Structures & Schedules
1
Emotions in the Media, Emotional Functions & Messages of Media
1
Perceptions & Attitudes Towards Religion
1
Youth & Religion
1
Social Structure
1
Inequalities
1
Middle Classes
1
Short Wave Radio (SW)
1
Television Programming, Programme Structures & Programme Policies
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type

Regional Segment Profiles

London: BBC Media Action (2013), 7 pp.
"In order to understand people’s needs and identify opportunities to communicate with them effectively, Climate Asia has analysed survey data from across the seven project countries – Bangladesh, India, Indonesia, Nepal, Pakistan, Vietnam, and China – and placed people into five discrete segme ... more

Wie ticken Jugendliche? 2012: Lebenswelten von Jugendlichen im Alter von 14 bis 17 Jahren in Deutschland

Bonn: Bundeszentrale für politische Bildung (bpb), Lizenzausg. (2012), 363 pp.

MDG-Trendmonitor Religiöse Kommunikation 2010. Kommentarband 2: Einzeldarstellungen der Mediengattungen

München: Medien-Dienstleistung GmbH (MDG);Institut für Demoskopie Allensbach;Sinus Sociovision (2010), 206 pp.
"The data highlight statistically significant variations in information access, use and preferences among key demographic segments - notably, between rural and urban respondents, men and women, people with varying levels of education and those living in different regions of the country - all of whic ... more

Target Audiences for Peacebuilding Radio: A Training Guide

Search for Common Ground;Radio for Peacebuilding Africa (2010), 19 pp.
"This training guide explains what a target audience is, why a target audience should be defined for every radio programme, and how conflict and target audience sensitive journalism can contribute to peace building in conflict and post-conflict regions. It emphasises the need to define a target audi ... more
"Im Jahr 2008 bot eine Sinus-Studie die Möglichkeit, das Medienverhalten der Menschen mit Migrationshintergrund milieuorientiert mitzuerheben. Ausgangspunkt dieser Studie waren die langen Erfahrungen mit den Sinus-Milieus bei Erhebungen in der deutschen Wohnbevölkerung. Menschen nicht nur nach ihr ... more

Wie ticken Jugendliche? Sinus-Milieustudie U27

Düsseldorf; Aachen: Misereor;Bund der Deutschen Katholischen Jugend (BDKJ) (2008), 696 pp.

Grupos socioeconómicos 2008

Santiago de Chile: Asociación Chilena de Empresas de Investigación de Mercado (2008), 36 pp.

Milieuhandbuch: Religiöse und kirchliche Orientierungen in den Sinus-Milieus 2005

München; Heidelberg: Medien-Dienstleistung GmbH (MDG);Sinus Sociovision (2006), 326 pp.
"Das Heidelberger Institut Sinus Sociovision hat im Auftrag der Medien-Dienstleistung GmbH (MDG) "Religiöse und kirchliche Orientierungen in den Sinus-Milieus 2005" erforscht und die Ergebnisse in einem "Milieuhandbuch" zusammengefasst. Qualitative Studien wie diese haben hauptsächlich heuristisch ... more