"Die voranschreitende Globalisierung der Medienkommunikation verlangt eine Revision vieler sozial- und kulturwissenschaftlicher Konzepte, die in ihrer Argumentation historisch von einer nationalen Gesellschaft ausgingen. Hierzu gibt es auf internationaler Ebene eine umfassende wissenschaftliche Disk
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ussion. Der Band führt sowohl theoretisch als auch auf aktuelle Beispiele bezogen in diese Diskussion über die transkulturelle Kommunikation ein. Er enthält zentrale Beiträge von Vertreterinnen und Vertretern aller Kontinente und verschiedener Disziplinen." (Verlagsbeschreibung)
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"Since we learn our cultural behavior in units, it is a useful artifice to compare cultural differences in units. To learn to communicate across cultures more quickly and more effectively, we can apply a framework of categories of potential obstacles (cultural units) to our own and to a target cultu
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re. Part I of this book addresses the need for successful communication across cultures and defines what constitutes a culture. Next, an original taxonomy of potential intercultural communication obstacles is constructed from the literature of communication, anthropology, psychology, sociology, business, and current events, as well as from interviews with persons of multicultural backgrounds. The categories are explained, and many are illustrated with anecdotes. Part II applies the framework of obstacles outlined in Part I to the differences in cultural units of the United States and Mexico. This application demonstrates how these cultural differences create misunderstanding and ineffectual communication in commonly occurring business and social situations. Part III prescribes an effective approach to intercultural communication between any two cultures, using the framework of potential obstacles to efficiently obtain results. We can act consciously to transcend the rules with which our own culture grips us." (Preface)
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"Dieses Buch ist als abgeschlossene Bilanz der letzten fünf Jahrzehnte (1955–2000) der bundesrepublikanischen Literaturgeschichte zu verstehen. Die verschiedenen Beiträge zeigen, dass Einwanderung, Exil und Repatriierung sämtliche Bereiche im Leben der Republik auf unerwartete Weise geprägt, j
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a verändert haben. Die Verfasser/innen der verschiedenen Beiträge möchten den Blick dabei auf Entwicklungen lenken, die für die Zukunft des Landes von wachsender Bedeutung sind." (Vorwort)
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"This book intends to engage readers rather than trying to teach them about ethics or how to be ethical. It is questionable that ethics can be taught as academic subject matter, or that such instructions will result in meaningful applications in the daily lives of students. By considering specific c
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hallenges affecting ethical behavior in various intercultural and international interactions, and by suggesting interactive, dialogic behavioral models as well as examples, the authors seek to create an atmosphere of involvement and discussion which will lead researchers to consider the ethics undergirding their own lives, as well as any resulting ethical or unethical practices." (Publisher description)
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"Ethnocommunication because of its holistic approach does not stick to one communication medium only but tries to see the interrelation between the different communication media, traditional as well as modern. Many development communication projects are designed for one medium only, like e.g. Radio
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or Television and the same holds for respective research projects. They do not sufficiently consider the need for a multimedia as well as a culturally bound approach. It is part of human nature not only to see but also to use other senses, i . e. to hear, to see, to smell and at the same time taste. Any isolation of one medium or one sense will immediately limit not only the success of such a medium but also promote a onesided development, finally not serving total human development. The multimedia approach or rather the interlink between the different means of communication – traditional and modern – in a culture also must be extended beyond the means themselves. The communications means are embedded in the culture, her social and value structure and therefore have to be seen in their use and effect within the framework of a given culture and society. Fernando Poyatos in his very revealing book on new perspectives on non-verbal communication has underlined the need not only for linguistic fluency but also a cultural fluency in intercultural communication. It is this cultural fluency as well which is part of the Ethnocommunications approach. The service of Ethnocommunication for development lies especially in this taking seriously the cultural data and situations, to relate them with the communication means and structures of the given culture and analyze and design communication processes which will be embedded and thus becoming a genuine part of the society and culture they are to serve. Development in this sense is not in the first instance concerned with technical developments but rather is first and foremost a step towards conscientization and liberation of the people in the sense of Paulo Freire and his followers. Thus Ethnocommunication should be a contribution to the liberation and redemption of man." (Page 17)
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"The problems confronting Americans when they attempt to communicate with foreign countries — Human progress and international understanding, these are the aims pursued by the Americans — How can they make people accept them and how can they reach foreign peoples with their message? — The Amer
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ican experience with Thailand — How to be more effective in the field of communication." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1662, topic code 211)
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