"Kommunikative Grenzüberschreitungen finden auch im Hinblick auf Marktstrukturen und Managementstrategien von Medienunternehmen statt. Bei solchen grenzüberschreitenden Aktivitäten stehen aus medienökonomischer Perspektive strukturelle Zusammenhänge zwischen Beschaffungs- und Absatzmärkten sow
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ie zwischen Medienmanagementstrategien und Medienorganisationen in ländervergleichender Perspektive im Vordergrund. Analysen zu grenzüberschreitenden Medienmärkten und Medienprodukten mangelt es ebenso wie solchen zu medienunternehmerischen Strategien und Transaktionen an theoretischer Fundierung. Dieser Beitrag verfolgt daher das Ziel, ein Modell rekursiver Beziehungen zwischen Marktstrukturen und Managementstrategien vorzustellen. Im Verlauf der Darstellung werden die verschiedenen Ebenen grenzüberschreitender Medienkommunikation in medienökonomischer Perspektive anhand einer Aufarbeitung des Forschungsstandes begrifflich schärfer gefasst. Dazu gehören die drei zentralen ökonomischen Entitäten grenzüberschreitender Medienkommunikation: Märkte, Unternehmen und Produkte. Dies betrifft auch Unterscheidungen von Beschaffungs-, Publikums- und Werbemärkten und diejenigen von Information, Unterhaltung und Werbung, da sowohl Märkte wie Produkte unterschiedliche strukturelle Prämissen bei Grenzüberschreitungen bilden. Auf dieser Grundlage wird ein Medienmarkt- / Medienunternehmensmodell vorgestellt, mit dem rekursive Beziehungen zwischen Märkten und Unternehmen erfasst werden können. In Verbindung mit Ressourcentheorien und den Strukturmodalitäten grenzüberschreitender Medienaktivitäten entsteht ein Modell, mit dem die abschließend diskutierten Prozessdimensionen grenzüberschreitender Aktivitäten untersucht werden können." (Abstract)
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"This report has established that the jamming of Persian-language satellite TV channels is endemic in Iran, and is having adverse effects on both broadcasters and viewers alike. In Iran, satellite television is one of the few sources of news, entertainment, and commentary not controlled by the count
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ry’s authorities; it is, therefore, an important source for Iranians, many of whom desire opinions, information, and entertainment beyond what is provided by the state-run media." (Page 64)
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"This article provides an empirically grounded assessment of China’s increasing role in the African mediasphere. It examines the strategic importance of Chinese media assistance to Ghana along three dimensions: the potential appeal of the Chinese approach to information regulation for countries st
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ruggling to balance development and risks to political stability; the direct intervention of Chinese companies in the media and telecommunication sectors through the provision of loans, equipment and technical expertise; and the stepping up of China’s public diplomacy strategy through the expansion of international broadcasters and the increase of exchange and training programs targeting African citizens." (Abstract)
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"This article investigates what the news says about inequity-driven civil wars and economic underdevelopment. Dewey argued that the lack of causal knowledge that distinguishes between symptoms and root causes would limit potential effective and transformative public action. Political scientists have
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demonstrated that increases in just the number of news stories about a foreign country in both US print and TV news in one year produced a clearly significant relationship to increases in commitments of US foreign aid the following year. This study of reporting on a 2003-2005 African crisis by ten news organizations over 26 months found few articles predominantly focused on causes against conditions on the ground or remedies. It raises questions about the conditions under which news organizations might be expected to provide causal knowledge and when such information can lead to more enlightened long term aid for national transformation." (Abstract)
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"The Handbook of Comparative Communication Research aims to provide a comprehensive understanding of comparative communication research. It fills an obvious gap in the literature and offers an extensive and interdisciplinary discussion of the general approach of comparative research, its prospect an
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d problems as well as its applications in crucial sub-fields of communications. The first part of the volume charts the state of the art in the field; the second section introduces relevant areas of communication studies where the comparative approach has been successfully applied in recent years; the third part offers an analytical review of conceptual and methodological issues; and the last section proposes a roadmap for future research." (Publisher description)
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"Mit dem Begriff der transnationalen Kommunikation nimmt dieser Band Formen medienvermittelter öffentlicher Kommunikation in den Blick, die sich jenseits von und quer zu nationalstaatlichen Grenzen entwickeln. Doch transnationale Kommunikation kann nur verstehen, wer zugleich die Beharrungskräfte
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nationaler Kommunikation im Auge behält. Das Buch zeigt zunächst auf, wie die Forschungsstrategie des internationalen Vergleichs in Zeiten der zunehmenden grenzüberschreitenden Verflechtung erweitert und ergänzt werden muss. Sodann erschließt der Band das Feld der transnationalen Kommunikation, in dem er die diskursive, rituelle und strategische Dimension von Kommunikation unterscheidet. Er führt dabei ausführlich und leicht verständlich in die Forschung zu transnationalen Öffentlichkeiten, transnationalen Medienevents, Mediated Public Diplomacy sowie zur Rolle von neuen und alten Medien in transnationalisierten Revolutionen ein." (Verlagsbeschreibung)
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"This review of available scholarship in international health communication reveals a curious disconnect between an abundance of material available in selected nations and regions (e.g., Australia, southern Asia, sub-Saharan Africa and the United States), on the one hand, and relatively little atten
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tion to comparative research on the other hand. Cross-national research on major conditions and diseases, such as tuberculosis and HIV/AIDS, is similarly rare [...] Several scholarly tools are recommended, among them a focus on "preparedness" as an umbrella concept, along with systeatic attempts to compare the way norms, media, and journalism function in different community and national contexts. Special endeavors to compare cultural differences are also recommended, exploring, for example, the ways different cultures handle a universal resource (water) or view critical thresholds in the lifecycle (such as marriages and first pregnancies), generating expectations for creating equivalent research "communities" in order to compare different theories and approaches to health communication." (Conclusion)
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"Using Entman’s work on mediated public diplomacy, the authors conducted an Arabic-language online survey of news consumers on Arab websites, including one US-funded media outlet. They examined factors leading to gaps in exposure and perceptions of credibility for three Arab news outlets. Specific
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ally, they examined variables that differentiated between exposure to and perceived credibility regarding the three satellite news media – al-Jazeera, al-Arabiya, and al-Hurra. Results showed that issue importance and attitudes toward the United States were significant predictors of exposure gaps between the US-funded network and other Arab media. Exposure gaps were also powerful predictors of perceived credibility." (Abstract)
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"In order to maintain competitive edge over both domestic rivals and international competition, Chinese television companies have been looking abroad for ideas. A number of political and commercial concerns have come together to inform a sudden interest by Chinese media companies in creativity and i
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nnovation. Hunan TV has been at the forefront, carefully deciding on the United Kingdom and selecting partners with which to work. In the course of its explorations abroad, Hunan has changed its objectives from narrowly technical and managerial ones to strategic ones. It now buys foreign formats, develops its own ideas, and looks forward to exporting those ideas and perhaps formats abroad, a hitherto inconceivable ambition that reflects urgent Chinese government concerns about the country's need to expand its international 'soft power'. Meanwhile, Hunan TV's initiatives have not gone unnoticed elsewhere in China, and other television companies are following suit. This article describes how this came about and what measures are being undertaken as a result of it, and discusses the implications of such ambitions." (Abstract)
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"This paper analyses how the French media perceive the advent of Al Qaeda in Islamic Maghreb (AQIM) in the Sahel, and particularly in Niger. It shows that the French media are constructing Niger as a ‘grey area’, a dangerous place and a ‘failed state’ through a monolithic discourse rooted in
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French cultural and ideological presuppositions about Africa and Africans. I argue that the monolithic discourse of French media on the War on Terror in the Sahel is the result of similar educational trajectories, cultural backgrounds and positions shared by journalists within the field, which tend to produce similar patterns of thinking. The paper is based on a critical analysis of ‘representative’ articles written between 1 January 2008 and 30 September 2011 in three leading French newspapers. It uses a qualitative approach and takes place within the framework of media content analysis." (Abstract)
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"Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landsc
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ape; provides a framework for the critical debate of comparative media research; posits transnational media research as reflective of advanced globalization processes, and explores the role and responsibility this bestows it with; articulates the key themes and competing methodological approaches in a dynamic and developing field; showcases the perspectives and ideas of 30 leading internationally acclaimed scholars; offers a platform for the discussion of crucial issues from a variety of theoretical, methodical and practical viewpoints." (Publisher description)
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"Audience segmentation is generally associated with strategic communication (such as advertising and public relations), where content is manipulated to suit reader preferences. News has generally been considered truth-telling unvarnished by such concerns. This article compares how news of the same h
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umanitarian crisis [in Darfur, Sudan] was designed by 10 news organizations in seven countries for different market segments. Comparisons showed statistically significant differences in representation, influenced in part by what the audience-market was. Like advertising, news seemed to share an attribute with the strategic design of advertising and public relations. Increasingly carried online, news will be vulnerable to click-based customization of content like advertising is, taking us beyond currently observed geopolitical influences on segmentation to advertiser and market-based differences." (Abstract)
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"This study analyses the coverage of the 2011 Egyptian protests provided by Al Ahram (Egypt), Arab News (Saudi Arabia), China Daily (China), Guardian International (UK), International Herald Tribune (USA) and Jerusalem Post (Israel), with regard to the type and intensity of the coverage, potential s
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hifts in tunes and interaction with some types of social media. The results show the large role played by national policies and diplomatic relations as well as prevailing news themes in determining the type and intensity of coverage provided. Geographic proximity was also found to be an important factor in influencing coverage. Moreover, a shift in tune, although not significant, was found in the coverage of Al Ahram and Arab News. Finally, the study found that journalists demonstrated a clear preference for citing conventional rather than social media sources in their stories." (Abstract)
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"The objective of this study is to look at how two prominent Arab-language news organisations, BBC Arabic and Al Jazeera Arabic (AJA), have used social media and user-generated content — photos, videos and comments — to provide coverage of the uprising in Syria. Due to the unique pressures in co
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vering Syria, especially in the early months of the uprising, how did these news organizations manage the heavy use of UGC and social media while being true to their editorial guidelines? How have the news organizations in this study verified this material? With activists playing a role in producing and distributing this material, how have the news organizations informed their audiences of the provenance of this material? In terms of UGC management both BBC Arabic and Al Jazeera Arabic publish information about their corporate-wide editorial guidelines that set out guidance for dealing with sources and assuring transparency for their audiences. In the case of the BBC generally, there is very detailed guidance about user-generated content for news. An investigation into the verification practices at BBC Arabic and Al Jazeera Arabic indicates that detailed guidance is in place." (Executive summary, page 3)
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