"Culture Jamming ist „Anti-Werbung“ – eine mentale Umweltschutzbewegung, die gegen einen Dauerbeschuss mit 4.000 Werbebotschaften täglich kämpft. Es ist eine subversive Methode, die sich der elaborierten Techniken der Werbebranche bedient, um die Strategie der Markenkommunikation zu durchkre
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uzen, die Konsumkultur zu blockieren und eine verbraucherorientierte Gegenöffentlichkeit zu schaffen. Die Aktivisten dieser Bewegung sind die Adbusters (ad: advertisement, Werbung; to bust: auffliegen lassen). Adbusting ist die von Kalle Lasn begründete, praktische Umsetzung des Culture-Jamming-Gedankens: die Untergrabung der Werbeindustrie mit ihren eigenen Mitteln. Werbespots und Plakate, die die Sprache der Werbeindustrie perfekt beherrschen, ihre Semantik jedoch komplett umkehren, sind der virtuelle Sprengstoff der Culture-Jamming-Bewegung. Gegründet in Kanada, ist diese Art der Globalisierungskritik nicht nur in den USA, sondern längst auch in Europa bekannt, aktiv und erfolgreich. Culture Jamming ist ein Pamphlet gegen die Global Players." (Klappentext)
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"Chapter 1 defines ‘alternative and activist media’, and considers the need for non-mainstream publications. It introduces the populations who seek out or create alternative media: socially marginalised or dissenting groups, subcultures and others who inhabit liminal spaces, and people who want
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access to information not available through the mass media. It will also examine the ‘information for action’ orientation of much alternative media, which places it in opposition to the mass media’s ‘information for consumption’. Chapter 2 puts the emergence and persistence of alternative and activist media in context, calling into question media analysis that looks strictly at mass media, and posing the possibility and reality of counterhegemonic actions and actors. It includes an overview of key theorists as regards alternative media and media activism. Chapter 3 looks specifically at media participation and consumption by marginalised audiences. The following five chapters look at alternative and activist media formats and rationales in the realms of radio, video, film, print, and digital media, concentrating on real-world practices and projects. In Chapter 9, the border between alternative and activist media and the mass media is probed, revealing areas of contention, reflection, and recuperation. Chapter 10 concludes this exploration with a look at the future, based on an examination of current trends and technologies." (Preface, page ix)
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"This groundbreaking study of community media, first published in 2005, combines original research with comparative and theoretical analysis in an engaging and accessible style. Kevin Howley explores the different ways in which local communities come to make use of various technologies such as radio
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, television, print and computer networks for purposes of community communication and considers the ways these technologies shape, and are shaped by, the everyday lived experience of local populations. He also addresses broader theoretical and philosophical issues surrounding the relationship between communication and community, media systems and the public sphere. Case studies illustrate the pivotal role community media play in promoting cultural production and communicative democracy within and between local communities." (Publisher description)
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"This study is an exploratory analysis of FM Radio in Sub-Sarahan Africa with Ghana as the single case study. It seeks to describe the current situation of rural radio in the country including levels of rural development programming and community participation. Analysis focuses on the three main sec
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tors of rural radio - community, commercial and GBC. As no comprehensive listing of rural stations is available, the study is able to identify 52 operational rural stations and their transition ranges. GBC stations covered a greater percentage of Ghana. However, community stations have the highest level of community development and participation. The study concludes that, while levels of rural development programming and participation are satisfactory, they can be increased. The coverage of rural radio in Ghana and its pluralistic character suggest that radio will remain a crucial medium of communication for rural peoples in Sub-Saharan Africa." (Abstract)
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"Impact assessment is one of a variety of monitoring tools available to ensure that a community radio effectively works towards set objectives and aspirations. In Mozambique a ‘bare-foot’ impact assessment methodology has been designed, tested, revised and implemented with eight community-owned
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stations between 2000 and 2005. The present article explores the three separate areas of attention focused upon in this methodology: (1) an internal assessment of the radio's way of functioning as an organism; (2) an assessment of the capacity of the community producers through their programmes to meet the needs and desires of the community; and (3) the overall objective of it all: assessing the extent to which impact can be registered vis-à-vis a positive development change within the community, empowerment, mending of the social tissue, etc. resulting from the work of the community radio." (Abstract)
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"Due to the presence of over 12 million people from almost 60 different ethnic groups, Mexico is a multicultural/ethnic country. Indigenous radio has developed under the auspices of a governmental organization charged with policy-making directed toward these populations. Thus a hybrid model for radi
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o has emerged combining public, state, and local community media characteristics. Based upon qualitative research conducted in the geographical area covered by the oldest of these stations, this article focuses on the sociocultural repercussions of indigenous radio and shows how, although linked to the governmental apparatus, it has subtly contributed to the transformation of the dominant symbolic order and has strengthened the sociocultural cohesion among the three ethnic groups who inhabit the region. The research reveals the relevance of the intercommunication which radio facilitates and shows how beyond direct exposure to the medium, radio produces a trans-territorial and trans-generational impact in the social imagination of indigenous populations." (Abstract)
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"Have you ever thought about setting up a small FM broadcast station for your community and considered such an endeavor much too involved and expensive? This book demonstrates that it is not - and, it will inspire you to make the effort." (Back cover)
"Griffith University researchers in 2002 presented the final results of a national survey of community radio stations. The final report ‘Culture Commitment Community – The Australian Community Radio Sector’ contained a wealth of information on the sector and covered many ‘station–based’
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perspectives on issues such as localism, funding and sponsorship, Indigenous and ethnic programming and training. A key criticism of this report was the lack of data on community radio audiences. Two years later, an expanded research team received funding from the Australian Research Council along with financial and in-kind support from Department of Communication, Information Technology and the Arts (DCITA), the Community Broadcasting Foundation (CBF) and the Community Broadcasting Association of Australia (CBAA) to investigate community radio and television audiences. This project is the first comprehensive qualitative audience study of the community media sector in Australia and responds to a need within the sector, from policy bodies and the broader Australian community, to better understand community broadcasters and their diverse audiences. Internationally, this project, in both scale and approach, is unprecedented. Thus, it heralds an exciting and pioneering stage in community broadcasting research. This paper outlines the aims and objectives of the project and our methodology for accessing Australian community media audiences. A qualitative engagement with the diversity of audiences characteristic of the community media sector has demanded new ways of doing audience research. This paper discusses some of the methodological hurdles we have crossed in our attempts to negotiate the research terrain and we raise some of the questions associated with the qualitative method and assert its validity and portability as a tool for better understanding and knowing the nature and composition of community media audiences in Australia." (Abstract)
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"The community radio sector is experiencing a time of rapid growth in Australia. While community broadcasting participants generally welcome the sector’s growth, they have expressed concern over the lack of proportionate funding increase from the Federal government. The key issue is the need to fi
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nd ways to enhance community radio’s sources of funding without imperilling its status as a not-for-profit sector, and as one main option, the deregulation of sponsorship time presently limited to five minutes per hour may enhance income generation for community radio. This paper argues that there is no inherent conflict between entrepreneurial principles and not-for-profit principles." (Abstract)
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