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"While in some respects – particularly through their radios – Africans are very connected to the outside world, our findings suggests that the majority continue to be local rather than world citizens. However, this initial work on cosmopolitanism suggests that as their world becomes larger throu ... more

Mediennutzung im internationalen Vergleich

In: Internationales Handbuch Medien
Baden-Baden: Nomos, 28. Aufl. (2009), pp. 131-155
"Às vésperas de completar 100 anos em 2010, o pentecostalismo no Brasil se mostra como um fenômeno complexo, multifacetado, desafiando comunicadores, empresários da mídia, sociólogos, pastores, crentes, ateus e também pesquisadores da comunicação social, já que na contemporaneidade as expe ... more
"In August 2008, the BBC World Service Trust conducted a quantitative midline sentinel survey on HIV and AIDS Knowledge Attitudes and Practice (KAP) and media habits. The Trust has consistently applied a survey methodology using cross-sectional household-based surveys since 2004. The 2008 Sentinel S ... more
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat ... more
"Radio is the most popular source of information with 98% saying it their source of information. 71% claim that radio is the most important source of information to them and 66% claim that radio is the most reliable source of information. Church is also a strong source of information with 64% claimi ... more
"Understanding Media Users discusses approaches to audiences which maintain that viewers actively interpret content, a perspective to be distinguished not only from structuralist media theory but from passive audience “effects studies.” Effects studies consist of research conceptually articulate ... more
"Im Jahr 2008 bot eine Sinus-Studie die Möglichkeit, das Medienverhalten der Menschen mit Migrationshintergrund milieuorientiert mitzuerheben. Ausgangspunkt dieser Studie waren die langen Erfahrungen mit den Sinus-Milieus bei Erhebungen in der deutschen Wohnbevölkerung. Menschen nicht nur nach ihr ... more
"This article reports the findings of a review and methodological critique of 96 Latin American empirical studies on television reception published between 1992 and 2007 in the most important journals of the region. The analysis compares the studies according to their theoretical approach, the resea ... more
"This paper studies the link between television and divorce in Brazil by exploiting variation in the timing of availability of the signal of Rede Globo—the network that had a virtual monopoly on telenovelas in the country—across municipal areas. Using three rounds of Census data (1970, 1980 and ... more
"An engaging and original study of current research on television audiences and the concept of emotion, this book offers a unique approach to key issues within television studies. Topics discussed include: television branding; emotional qualities in television texts; audience reception models; fan c ... more
"The Russian media are widely seen to be increasingly controlled by the government. Leaders buy up dissenting television channels and pour money in as fast as it haemorrhages out. As a result, TV news has become narrower in scope and in the range of viewpoints which it reflects: leaders demand assim ... more
"This research project in Liberia has tried to do first steps to understand in detail the quality of media, especially radio, in Liberia and what the audience is thinking of and expecting from the media. Being the first of its kind in Liberia after the end of the civil war it has investigated a) the ... more

Arab Media Audience Research: Developments and Constraints

In: Arab Media: Power and Weakness
New York; London: Continuum (2008), pp. 69-90
"With more than 190 million inhabitants and over 36 million households, the Arab world’s strong population growth combined with continued economic development make it a highly attractive market for broadcasters. Arab countries have more than 150 free-to-air television channels available to most ho ... more