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Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Television and Divorce: Evidence from Brazilian Novelas
Washington, DC: Inter-American Development Bank (IDB) (2009), 17 pp.
"This paper studies the link between television and divorce in Brazil by exploiting variation in the timing of availability of the signal of Rede Globo—the network that had a virtual monopoly on telenovelas in the country—across municipal areas. Using three rounds of Census data (1970, 1980 and
...
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat
...
The Handbook of Children, Media, and Development
Chichester, UK; Malden, Mass.: Wiley Blackwell (2008), xxiii, 614 pp.
Information Literacy Competency and Readership Study of Five Specific Localities in the Urban, Industrial and Semi-Urban Areas of Kolkata Metropolitan City
New Dehli: UNESCO (2008), 62 pp.
"The objectives of this field survey are as follows: to attempt a critical study of the readership of people from different social strata of five specific localities of Kolkata Metropolitan City; to attempt a study of the influence and to measure the encroachment of different media on people’s rea
...
Television, Power and the Public in Russia
New York: Cambridge University Press (2008), viii, 212 pp.
"The Russian media are widely seen to be increasingly controlled by the government. Leaders buy up dissenting television channels and pour money in as fast as it haemorrhages out. As a result, TV news has become narrower in scope and in the range of viewpoints which it reflects: leaders demand assim
...
Mediaforschung
Konstanz: UVK (2008), 412 pp.
"With more than 190 million inhabitants and over 36 million households, the Arab world’s strong population growth combined with continued economic development make it a highly attractive market for broadcasters. Arab countries have more than 150 free-to-air television channels available to most ho
...
The Power of TV: Cable Television and Women's Status in India
Chicago: University of Chicago; NBER; Brown University, Watson Institute for International Studies (2008), 41 pp.
"Cable and satellite television have spread rapidly throughout the developing world. These media sources expose viewers to new information about the outside world and other ways of life, which may a ect attitudes and behaviors. This paper explores the effect of the introduction of cable television o
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Retratos da leitura no Brasil
São Paulo: Instituto Pró-Livro; Imprensa Oficial do Estado de São Paulo (2008), 227 pp.
"BBC listenership in Afghanistan remains strong and the station has retained a strong brand presence. BBC radio is among the most listened to stations in Afghanistan. Over half (57%) of adults had listened within the past week at the time of the survey in January 2008. 75% of the population claimed
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Media Consumption and Everyday Life in Asia
New York; London: Routledge (2008), 238 pp.
"This book explores people's everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of global
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Jugend, Medien und Migration: Empirische Ergebnisse und Perspektiven
Wiesbaden: Springer VS, Online-Ausg. (2008), 269 pp.
"Man hat Arbeitskräfte gerufen, und es kamen Menschen. Sie fressen den Wohlstand nicht auf, im Gegenteil, sie sind 1 für den Wohlstand unerlässlich." Max Frisch Die modernen Massenmedien besitzen in unserem Alltag einen wichtigen Stellenwert und tragen bei Erwachsenen, aber gerade auch bei Heranw
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Soap Operas and Fertility: Evidence from Brazil
Inter-American Development Bank (IDB) (2008), 45 pp.
"What are the effects of television, and of role models portrayed in TV programs, on individual behavior? We focus on fertility choices in Brazil, a country where soap operas (novelas) portray families that are much smaller than in reality. We exploit differences in the timing of entry into differen
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A Look at Radio Works in Liberia: The Listeners’ Perceptions. Use, Habits, Expectations and Assessments from Radio Listeners in Liberia
Winterthur; Monrovia: Zurich University of Applied Sciences (ZHAW), Institute of Applied Media Studies (IAM); Center for Media Studies and Peace Building (CEMESP) (2008), 27 pp.
"This research project in Liberia has tried to do first steps to understand in detail the quality of media, especially radio, in Liberia and what the audience is thinking of and expecting from the media. Being the first of its kind in Liberia after the end of the civil war it has investigated a) the
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Le paysage médiatique congolais: état des lieux, enjeux et défis
Deep Insights
Paris: France Coopération Internationale (2008), 167 pp.
"La première partie de l’étude vise à décrire autant le fonctionnement des médias congolais que le comportement de leurs publics, essentiellement à Kinshasa et dans les grandes villes de province. La seconde partie tâche de dresser un bilan des principales contraintes auxquelles sont confro
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The Guide to Researching Audiences
Key Guides
Guildford, Surrey: Curtis+Cartwright Consulting; Strategic Content Alliance (2008), 74 pp.
"This guide has been written for people in the UK public sector delivering online digital services who wish to research their audiences. Although it is focused on online digital services, it will also be useful for researching audiences reached via other channels. It is primarily aimed at non-expert
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Children's Media Use and Responses: A Review of the Literature
Wellington: Broadcasting Standards Authority (2007), 61 pp.
Fernsehen und Angstbewältigung: Zur Typologie des Zuschauerverhaltens
Wiesbaden: VS Verlag für Sozialwissenschaften, 3rd ed. (2007), 222 pp.
"Für Studenten sollte nachvollziehbar sein, wie man von bestehenden Ergebnissen zu einer Forschungsidee, von dieser zu theoriengestützten Untersuchungsstrategien und durch diese über die Interpretation der Ergebnisse zu einem mehr oder weniger konsistenten Erkl/irungsmodell kommt. Aus diesem Grun
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