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Journals
Output Type
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat
...
Television and Divorce: Evidence from Brazilian Novelas
Washington, DC: Inter-American Development Bank (IDB) (2009), 17 pp.
"This paper studies the link between television and divorce in Brazil by exploiting variation in the timing of availability of the signal of Rede Globo—the network that had a virtual monopoly on telenovelas in the country—across municipal areas. Using three rounds of Census data (1970, 1980 and
...
South Sudan Media Survey: Juba, Wau, Maridi, Panyagor, Yambio and Yei
Nairobi: Consumer Options; Education Development Center (EDC) (2009), 49 pp.
"Radio is the most popular source of information with 98% saying it their source of information. 71% claim that radio is the most important source of information to them and 66% claim that radio is the most reliable source of information. Church is also a strong source of information with 64% claimi
...
Stellenwert und Nutzung der Medien in Migrantenmilieus
Media Perspektiven, issue 6 (2009), pp. 297-308
"Im Jahr 2008 bot eine Sinus-Studie die Möglichkeit, das Medienverhalten der Menschen mit Migrationshintergrund milieuorientiert mitzuerheben. Ausgangspunkt dieser Studie waren die langen Erfahrungen mit den Sinus-Milieus bei Erhebungen in der deutschen Wohnbevölkerung. Menschen nicht nur nach ihr
...
Mediennutzung im internationalen Vergleich
Jovens na cena metropolitana: Percepções, narrativas e modos de comunicação
São Paulo: Paulinas (2009), 183 pp.
Understanding Media Users: From Theory to Practice
Malden: Wiley Blackwell (2009), vi, 219 pp.
"Understanding Media Users discusses approaches to audiences which maintain that viewers actively interpret content, a perspective to be distinguished not only from structuralist media theory but from passive audience “effects studies.” Effects studies consist of research conceptually articulate
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Show da fé e de sentido(s): O universo eclesial como mediaçao sociocultural
Bauru: Universidade Estadual Paulista, Master Thesis (2009), 272 pp.
"Às vésperas de completar 100 anos em 2010, o pentecostalismo no Brasil se mostra como um fenômeno complexo, multifacetado, desafiando comunicadores, empresários da mídia, sociólogos, pastores, crentes, ateus e também pesquisadores da comunicação social, já que na contemporaneidade as expe
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Retratos da leitura no Brasil
São Paulo: Instituto Pró-Livro; Imprensa Oficial do Estado de São Paulo (2008), 227 pp.
The Power of TV: Cable Television and Women's Status in India
Chicago: University of Chicago; NBER; Brown University, Watson Institute for International Studies (2008), 41 pp.
"Cable and satellite television have spread rapidly throughout the developing world. These media sources expose viewers to new information about the outside world and other ways of life, which may a ect attitudes and behaviors. This paper explores the effect of the introduction of cable television o
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"BBC listenership in Afghanistan remains strong and the station has retained a strong brand presence. BBC radio is among the most listened to stations in Afghanistan. Over half (57%) of adults had listened within the past week at the time of the survey in January 2008. 75% of the population claimed
...
The Handbook of Children, Media, and Development
Chichester, UK; Malden, Mass.: Wiley Blackwell (2008), xxiii, 614 pp.
Le paysage médiatique congolais: état des lieux, enjeux et défis
Deep Insights
Paris: France Coopération Internationale (2008), 167 pp.
"La première partie de l’étude vise à décrire autant le fonctionnement des médias congolais que le comportement de leurs publics, essentiellement à Kinshasa et dans les grandes villes de province. La seconde partie tâche de dresser un bilan des principales contraintes auxquelles sont confro
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"With more than 190 million inhabitants and over 36 million households, the Arab world’s strong population growth combined with continued economic development make it a highly attractive market for broadcasters. Arab countries have more than 150 free-to-air television channels available to most ho
...
Media Consumption and Everyday Life in Asia
New York; London: Routledge (2008), 238 pp.
"This book explores people's everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of global
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