"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat
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ion than this concise edition, but they are laid out in exactly the same way to make it easy for you to follow [...] The Guide sets out the basic principles of audience research. These can be followed regardless of the type of service or audience, and will help you to conduct audience research more effectively (better results) and efficiently (lower effort), with fewer problems and unforeseen complications. They provide the building blocks to enable you to design, conduct and apply your own audience analysis research. What this Guide will not provide you with is a ready-made audience analysis programme specifically designed for your service." (Introduction)
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"Radio is the most popular source of information with 98% saying it their source of information. 71% claim that radio is the most important source of information to them and 66% claim that radio is the most reliable source of information. Church is also a strong source of information with 64% claimi
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ng it as their source of information. Newspaper/Magazines followed with a 52% claiming it as a source of information. Other sources of information were word of mouth with 45%, followed by mobile phones with 39%, television with 37% and internet with 11%. The rest had small numbers – please refer to the table. Different sources are used with different degrees of frequencies. Radio (86%) has the highest everyday listenership, followed by mobile phones (60%) and word of mouth (58%). Miraya FM has 54%, followed by Spirit FM with 9%, Liberty with 8%, Sudan Radio Service with 7%, when we pick top 4 radio stations when it we look at top of mind awareness." (Executive summary, page 6)
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"This article reports the findings of a review and methodological critique of 96 Latin American empirical studies on television reception published between 1992 and 2007 in the most important journals of the region. The analysis compares the studies according to their theoretical approach, the resea
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rch technique used, their sample size, the type of audience members studied, the type of television content researched and the scholars mentioned the most in their references. Findings show that Cultural Studies is by far the most popular theoretical approach in Latin American audience research, and that two of the topics covered the most were television and daily life and the importance of social and cultural mediations. The article also concludes that many studies lack a solid methodological base. Morley, Orozco, Martín-Barbero, García-Canclini and Lull were the scholars mentioned the most in the reference sections. The article ends with a diagnosis of the strengths and weaknesses of current Latin American empirical research on television audiences and points out the need for more methodological rigor and more emphasis on the analysis of ideological readings and impact." (Abstract)
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"Im Jahr 2008 bot eine Sinus-Studie die Möglichkeit, das Medienverhalten der Menschen mit Migrationshintergrund milieuorientiert mitzuerheben. Ausgangspunkt dieser Studie waren die langen Erfahrungen mit den Sinus-Milieus bei Erhebungen in der deutschen Wohnbevölkerung. Menschen nicht nur nach ihr
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en soziodemografischen Merkmalen zu betrachten, sondern beispielsweise nach Milieuzugehörigkeit oder nach typologischen Einordnungen zu analysieren, hat eine lange Tradition in den Sozialwissenschaften und den Nachbardisziplinen. Denn nur solche komplexeren Ansätze sind heute in der Lage, Gesellschaft näher und treffender zu fassen. (2) Unterschiedliche individuelle Verhaltensweisen, Einstellungen, auch Mediennutzungsmuster, lassen sich so besser beschreiben, analysieren und verstehen." (Seite 297)
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"This paper studies the link between television and divorce in Brazil by exploiting variation in the timing of availability of the signal of Rede Globo—the network that had a virtual monopoly on telenovelas in the country—across municipal areas. Using three rounds of Census data (1970, 1980 and
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1991) and controlling for area fixed effects and for time-varying characteristics, the paper finds that the share of women who are separated or divorced increases significantly after the Globo signal becomes available. The effect is robust to controlling for potential determinants of Globo’s entry strategy and is stronger for relatively smaller areas, where the signal reaches a higher fraction of the population." (Abstract)
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"The Russian media are widely seen to be increasingly controlled by the government. Leaders buy up dissenting television channels and pour money in as fast as it haemorrhages out. As a result, TV news has become narrower in scope and in the range of viewpoints which it reflects: leaders demand assim
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ilation and shut down dissenting stations. Using original and extensive focus group research and new developments in cognitive theory, Ellen Mickiewicz unveils a profound mismatch between the complacent assumption of Russian leaders that the country will absorb their messages, and the viewers on the other side of the screen. This is the first book to reveal what the Russian audience really thinks of its news and the mental strategies they use to process it. The focus on ordinary people, rather than elites, makes a strong contribution to the study of post-communist societies and the individual's relationship to the media." (Publisher description)
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"La première partie de l’étude vise à décrire autant le fonctionnement des médias congolais que le comportement de leurs publics, essentiellement à Kinshasa et dans les grandes villes de province. La seconde partie tâche de dresser un bilan des principales contraintes auxquelles sont confro
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ntés les journalistes congolais dans leur travail quotidien et de souligner les défis à relever afin que les médias congolais puissent contribuer efficacement à la consolidation de l’Etat de droit, de la paix et de la citoyenneté. En effet, la pluralité des médias n’est pas forcément synonyme de qualité de l’information du citoyen et, si les expériences positives et volontaristes ne manquent pas, un besoin de professionnalisation des acteurs du secteur des médias se fait encore sentir. A travers ce bilan succinct, mais franc et honnête, le présent document ambitionne d’être utile à la fois aux acteurs du secteur médiatique congolais, aux chercheurs qui souhaitent mieux connaître ce paysage dynamique et pluriel, et aux partenaires soucieux d’appuyer ces vecteurs d’information dont le rôle est capital pour l’avenir démocratique du Congo." (Dos de couverture)
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"This research project in Liberia has tried to do first steps to understand in detail the quality of media, especially radio, in Liberia and what the audience is thinking of and expecting from the media. Being the first of its kind in Liberia after the end of the civil war it has investigated a) the
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quality of media output by means of content analysis and b) audiences perceptions of the media quality extracted from focus group discussions." (Page 4)
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"Cable and satellite television have spread rapidly throughout the developing world. These media sources expose viewers to new information about the outside world and other ways of life, which may a ect attitudes and behaviors. This paper explores the effect of the introduction of cable television o
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n women's status in rural India. Using a three-year, individual-level panel dataset, we found that the introduction of cable television is associated with significant decreases in the reported acceptability of domestic violence towards women and son preference, as well as increases in women's autonomy and decreases in fertility. We also found suggestive evidence that exposure to cable increases school enrollment for younger children, perhaps through increased participation of women in household decision-making. We argue that the results are not driven by pre-existing differential trends." (Abstract)
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"This book explores people's everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of global
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ization. The profusion of the media today, with new imaginations, new choices and contradictions, generates a critical condition for reflexivity engaging everyday people to have a resource for the learning of self, culture and society in a new light. Media culture is creating new connections, new desires and threats, and the identities of people are being reworked at individual, national, regional and global levels. Within historically specific social conditions and contexts of the everyday, the chapters seek to provide a diversity of experiences and understandings of the place of the media in different Asian locations. This book considers the emerging consequences of media consumption in people's everyday life at a time when the political, socio-economic and cultural forces by which the media operate are rapidly globalizing in Asia." (Publisher description)
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"This guide has been written for people in the UK public sector delivering online digital services who wish to research their audiences. Although it is focused on online digital services, it will also be useful for researching audiences reached via other channels. It is primarily aimed at non-expert
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s who do not have market research skills themselves, and who do not have access to dedicated market research teams. It is therefore likely to be most useful for people in small organisations / services, or those conducting small projects in larger organisations. It may also be useful for people procuring services who want to know what guidelines to provide, and for those setting policies." (Introduction, page 6)
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"With more than 190 million inhabitants and over 36 million households, the Arab world’s strong population growth combined with continued economic development make it a highly attractive market for broadcasters. Arab countries have more than 150 free-to-air television channels available to most ho
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mes. Multichannel free-to-air television reaches 35 percent of households in Egypt and up to 90 percent in Saudi Arabia and the Gulf. At the same time, the Arab world’s pay-TV industry is also rapidly expanding, with subscriber growth averaging 40 percent per year over the past several years. Pay-TV penetration is still low, however, varying from 5 percent in Egypt to 29 percent in the UAE. Demand for and consumption of television broadcasting is significantly stronger in the Arab world than in most other developing countries. Close family ties combined with often harsh weather conditions, low literacy rates, and a culture of oral communication have made television the centerpiece of family life in many Arab countries. Demand for audiovisual content is not, however, homogenous across countries. Although all the countries in the region share a common language and the majority a common religion, there are differences in culture, television consumption, and viewing preferences across demographic segments and countries. In addition, television preferences are rapidly changing and fragmenting, particularly among age and socioeconomic groups, and competition for viewers' attention is very strong and growing." (Page 69)
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