Media Use, Media Consumption
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"Este informe analiza las prácticas y consumos mediático-culturales del colectivo marroquí en España, uno de los más numerosos y con un evidente grado de asentamiento como resultado de un ciclo migratorio que ya acumula más de cuatro décadas. Las condiciones objetivas que muestran tal grado d ... more
"Dieses Buch führt ein in das interdisziplinäre Feld der Medienpädagogik. Es stellt die Dimensionen, Modelle und Theorien vor, welche empirischen Studien und angewandten Projekten zugrunde liegen. Die Entwicklung der Medienpädagogik wird historisch und im internationalen Vergleich aufgezeigt. Me ... more
"Con excepción del consumo de radio y televisión abierta -que es bastante transversal-, los resultados dan cuenta de una “dieta medial” altamente diferenciada entre los individuos en situación de pobreza y el resto de la población. Esta diferencia se ve especialmente reflejada en el consumo ... more
"This research project addressed specifically the information-seeking behaviour of small scale farming households in Kenya. It focused on how farmers are informed about innovation on new methods of increasing agricultural productivity, which is one of the main challenges for Africa's agriculture and ... more
"This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption ... more
"This article attempts to highlight a new perspective on African audiences’ engagement with global media and point to new postulates in audience research. It briefly reviews key reception theories, ranging from the effects tradition to active audience paradigm and encoding-decoding model. It then ... more
"Entre ver televisión, escuchar radio, leer diarios/revistas y navegar por Internet, los peruanos le dedican más de 12 horas con treinta minutos al consumo de medios de comunicación." (Página 5)
Presents the results of a survey on media use (television, internet, mobile phone, radio, video games) and media literacy among 747 adolescents in La Paz.
"Esta investigación, en líneas generales, ha permitido establecer que la televisión es el medio preferido para informarse y está situada en los extremos de la credibilidad: se le cree o no se le cree. La población se informa principalmente para 'estar al tanto' e interrelacionarse y de manera s ... more
"As expected, the general media environment in South Sudan is highly varied, with sharp distinctions between the capital city of Juba and the rest of the country, which is largely rural. A key difference here involves language use and understanding, with rural areas dominated by local/tribal languag ... more
"Strategic Considerations for a Mali Communications Strategy: Don't forget the importance of local language to reach broad cross-section of the population. Broadcast media remain paramount; on a national radio is likely to be the key medium. Digital is still mostly a niche phenomenon." (Slide 39) "S ... more
"News consumption has been undergoing massive changes due to advances of digitization. In this context, analyzing readers’ consumption behavior is pertinent. This study explores the news consumption behavior of young adults in Malaysia. The methodology is based on a quantitative survey of college ... more
"Die Arbeit bietet eine Literaturübersicht zum aktuellen Stand des Forschungsgebiets „Jugendliche und Medien”. Dabei werden die folgenden vier Schwerpunktthemen bearbeitet: Mediennutzung von Jugendlichen, Medienrezeption von Jugendlichen, Medienkonsum der Eltern und ihr Erziehungsverhalten sowi ... more
"Vietnamese are avid news consumers; nine in 10 (89.8%) say they access news at least daily, while 93.9% do so at least once a week. Weekly access to TV news varies little by gender, education or urban vs. rural residence. This in part reflects the finding that televisions are ubiquitous throughout ... more
"Between May 19th-27th, 2012, a team of four trained interviewers conducted interviews with 400 randomly selected adults representative of the adult population in Obo, the capital of Haut-Mbomou, one of the 14 prefectures of the Central African Republic (CAR), and its surroundings [...] Radio is the ... more
"Television is the most widely used media among this population: 9 out of 10 interviewed reported watching it at least once last month; satellite dishes are the dominant way of receiving television signal in rural areas (Cable more prevalent in urban areas). Chinese channels are largely reserved for ... more
"The notion that Zimbabwe is a radio-only market is outdated. With the strong growth in TV and New Media in urban areas, a multi-platform approach is needed to reach different demographics." (Conclusions, page 33)
"In einer repräsentativen Face-to-Face-Befragung wurden im Mai/Juni 2011 zunächst grundlegende Kommunikations- und Mediennutzungsstrukturen in Familien mit Kindern zwischen drei und 19 Jahren ermittelt, wobei alle Familienmitglieder einzeln befragt wurden. Ergänzend wurde eine Tagebucherhebung du ... more