"We find that among both the general population and the technologically savvy youth, television – and especially the state-controlled broadcaster – was among the most often used news sources (with the Internet being the most important news outlet for the youth). This finding is surprising given
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that – in general – in Middle Eastern societies “traditional state control of the information media has often meant that more reliance is placed on oral and unofficial means of communications, in the mosque, the coffeehouse, or the marketplace” (Fandy, 2000, page 378). This finding is especially surprising among our technologically savvy, educated and metropolitan youth the demographics of whom overlap with the profile of those who took to the streets in the post-election protests in Iran and who might be more likely to distrust the government and its sources. These results may indicate that perhaps this young population is not uniformly politicized, mistrustful of governmental sources, or primed for revolutionary action. Several of our other findings underlie this idea. Contradicting the claims that Twitter played a central role in the uprisings in Iran and despite the evidence that 90% of Twitter users in Iran live in Tehran, Twitter was the least prevalent new media platform used by both the general population and the youth samples." (Summary, page 38)
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"Digital media should be a part of any communications strategy for Nigeria. Previously ¡§underserved¡¨ groups entering the digital mainstream fast. Internet outreach should be mobile-centric. Take advantage of penchant for information-sharing. But don't forget the continued primacy of broadcast
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media!" (Conclusions, page 42)
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"The purpose of the study was to investigate patterns of major local and non-local news suppliers operating across a range of media – broadcast and print – and relationships between Libyan undergraduate students’ consumption of different news media platforms. A survey was administered to a sam
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ple of 400 students at Al-Fateh University using a stratified random sampling approach with sampling strata set by demographic groups. The new TV news services played an important role in attracting young Libyans with information they desire. The spread of new news media sources (TV, radio and print) in Libya has created a new type of news product that transcends national boundaries. The findings indicated that there were distinct news consumption-related population sub-groups defined in part by news platform (TV versus radio versus print) and in part by type of news supplier (local versus international TV news operations). These findings indicated the emergence of new niche markets in news in Libya." (Abstract)
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"About 39 percent started to read regularly at elementary school age, and 44 percent at primary and high school age. As compared to the last five years, 37 percent of respondents stopped reading completely, 43 percent read less, 6 percent read as much as they read before, and only 14 percent said th
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ey read more as compared to the last five years. The more the dynamic of reading decreases, the more the number of male representatives increases (from 34 percent to 51 percent). The more the dynamic of reading increases, the greater the share of young people (18-34 years old) becomes (from 29 percent to 61 percent) The more the dynamics of reading increases, the greater the number of people with higher education becomes (from about 18 percent to 53 percent), while the number of people with a secondary education decreases (from about 42 percent to 16 percent)." (Summary of quantitative research results, page 43)
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"In this chapter, we argue that citizen access to information is a catalyst to the achievement of the Millenium Development Goals (MDGs) [...] We examine how citizen access to information varies across a range of population sub-groups, different countries, and across a variety of topics and the exte
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nt to which access to information is related to people's health, finance, livestock, and agricultural practices. We draw on data from the AudienceScapes Research Initiative, gathered in three countries. Zambia, Ghana, and Kenya." (Page 245)
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"Despite the country’s long history of censorship, Burmese do not currently appear to be apathetic about news coverage. Almost half (47.5%) say they access some type of news – whether via radio, TV, Internet, newspapers, etc. – at least daily, and 78.5% do so at least once a week. Radio remain
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s the primary medium to which Burmese turn for news. Currently, 62.8% of Burmese say they listened to a radio program in the past week. The results indicate past-week FM listenership continues to rise -- and suggest that AM listeners have migrated heavily toward new options on the FM spectrum. In 2012, just 18.3% of Burmese say they used a MW/AM band to listen to the radio in the past week. However, shortwave radio use remained steady in 2012, continuing to garner a strong weekly audience at 34% of all Burmese. Television is the secondary source, with almost half (44.7%) tuning in for news at least weekly. Overall, 56.8% of Burmese have a working television in their household, with TV ownership far more concentrated in urban areas (82.9%) than small towns and rural areas (45.7%). Just under half of Burmese overall (45.2%) say they watched television in the last seven days, again with a stark difference between those living in urban areas (68.9%) and those in small towns and rural areas (35.1%)." (Page 1)
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"The notion that Zimbabwe is a radio-only market is outdated. With the strong growth in TV and New Media in urban areas, a multi-platform approach is needed to reach different demographics." (Conclusions, page 33)
"In einer repräsentativen Face-to-Face-Befragung wurden im Mai/Juni 2011 zunächst grundlegende Kommunikations- und Mediennutzungsstrukturen in Familien mit Kindern zwischen drei und 19 Jahren ermittelt, wobei alle Familienmitglieder einzeln befragt wurden. Ergänzend wurde eine Tagebucherhebung du
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rchgeführt, um allgemeine Tätigkeiten, Freizeitbeschäftigungen sowie die Mediennutzung und Kommunikation im Tagesablauf zu erfassen. Familie bedeutet für die Befragten vor allem Zusammenhalt, Zusammengehörigkeit und Geborgenheit. Familien sind sehr gut mit Medien ausgestattet: Computer, Internet, Fernseher, Radio, Handy und verschiedene Geräte zum Aufzeichnen von Fernsehinhalten gehören zur Standardausstattung fast aller Haushalte. Auch die Kinder der untersuchten Familien verfügten über eine breite Medienausstattung. Die Betrachtung der Mediennutzung der Eltern und der Kinder machte deutlich, dass dem Fernsehen in den Familien eine besondere Bedeutung zukommt. In der FIM-Studie lag der Fokus auf der gemeinsamen Mediennutzung. 71 Prozent der Eltern sahen regelmäßig, also mindestens mehrmals pro Woche, mit ihren Kindern fern. Beim Internet war die gemeinsame Nutzung eher selten: Nur 13 Prozent der Eltern gaben an, regelmäßig gemeinsam mit ihren Kindern das Internet zu nutzen – am häufigsten Shoppingseiten, Angebote von Sendern und Sendungen sowie Spielseiten. In aktuellen Fragen der Medienerziehung schätzten sich 21 Prozent der Eltern als sehr kompetent ein. Die Mehrheit mit 60 Prozent der Eltern formulierte dies mit „etwas kompetent“ deutlich zurückhaltender. 14 Prozent schätzten sich weniger kompetent ein, und 5 Prozent schrieben sich hier gar keine Kompetenz zu." (Zusammenfassung)
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"The tabloid news genre has been chastized for depoliticizing its public by causing cynicism about the democratic process and lowering the standards of rational public discourse. Counter-arguments point to the alternative public sphere offered by popular media such as ‘tabloid TV’ which is the f
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ocus of this study. The ‘tabloid TV’ genre is relatively new in Zambia and in the African context in general. This article sets out to examine the rapid rise in popularity of the Zambian private television station, Muvi TV. It examines Muvi TV’s main evening news as an example of the ‘tabloid TV’ news genre vis-à-vis the criticisms levelled against tabloidization. The article presents results from a reception study of viewers in the capital city, Lusaka. A three-stage qualitative study was carried out, consisting of a thematic/content analysis of news bulletins, focus groups and individual, semi-structured interviews. The findings suggest that audiences attach greater credibility to Muvi TV’s news broadcasts than those of the public broadcaster, the Zambia National Broadcasting Corporation (ZNBC). As such, Muvi TV can be seen to fulfil a political function despite its sensationalized approach." (Abstract)
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"Freedom of expression in Kenya has witnessed several phases of development, ranging from the autocratic to a proactive new media regime. This transformation has been enabled by governance reforms, including repeals and amendment of laws, as well as the promulgation of a new Constitution in 2010. Wi
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th respect to media, these reforms are reflected in the diversity of the Kenya media, which includes FM stations covering almost all the 42 ethnic dialects spoken in Kenya, mobile telephones, and the internet. These channels have expanded space for freedom of expression and engagement in public affairs, although many citizens still do not contribute to public issues and debates via these channels. New media, in particular the internet and interactive media, has been a focus of research and debate. However, the findings from this study reveal that the old media, in particular radio, remain the dominant channel for accessing news and expanding space for freedom of expression. This is largely due to the widespread availability and low cost of radio infrastructure compared to other communication channels. Newspapers, which also fall under old media, are minimally used, but are still more accessible than the internet Access to interactive media is now relatively widespread (56 per cent are regular listeners), but actual use and interaction via this channel still seems to be a preserve of a selected few, with only 3 per cent calling in or joining discussions. A unique unexplained aspect is the marginal differences across rural/urban, gender and age groups." (Conclusion)
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"This article explores the consumption patterns of local and foreign film and television content of Mexican audiences living in the Northeast region of the country, a region bordering with the United States. Based on telephone surveys in four of the largest cities in the area (Reynosa, Monterrey, Sa
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ltillo and Torreón), the study presents data about television consumption that suggest that cultural proximity factors are stronger in Mexican northerners than their geographical, commercial and historical proximity to the US. The concept of cultural discount seems to apply in this part of Mexico, due to the differences in language, practices and traditions despite the proximity and familiarity with US culture (except in the case of Hollywood films, as in many other countries in the world)." (Abstract)
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"This report is focused on attitudes to trust in international media. It collates findings from 36 focus groups and 11 immersion interviews conducted in Nairobi (Kenya), Cairo (Egypt), Dakar (Senegal), Mumbai (India) and Lahore (Pakistan) in the summer and autumn of 2010 [...] The report explores th
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ree core questions for each market. What news are people interested in? Which providers do people trust and why? How does trust affect the consumption of news from different providers and across different platforms? Whiel for each market there are different responses to these questions, the findings also identify a number of overarching trends across the five markets." (Executive summary)
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"Our approach is based on an understanding of access to information as a composite measure of access to source/s or platform, exposure, evaluation, content and self-reported differences in citizens’ reporting of the impact of their use of Information, Communication and Media (ICM) resources (Power
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, Khatun and Debeljak 2011). The data that were used to test this approach were collected within InterMedia’s AudienceScapes research initiative, which was co-funded by the Bill and Melinda Gates Foundation, and aimed to improve development outcomes through knowledge sharing and dissemination of research and analysis in a user-friendly format (see www.audiencescapes.org). Within the initiative, InterMedia conducted nationally representative surveys in Kenya, Ghana, Zambia and Tanzania, which focused on how the general population in all four countries obtains, shares and uses information on development related issues. The analysis provided insights into understanding citizen’s access to information in a number of key development areas, such as education, health, governance, agriculture and personal finance, and enabled the InterMedia team to examine our approach to ICM resources and the five dimensions of “Citizen Access to Information”, discussed here. In this article we use examples from these four studies to demonstrate the variation in citizen access to information in developing countries, and illustrate the proposed dimensions and sub-dimensions of our approach." (Pages 19-20)
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"This survey is the second nation-wide media use study conducted in Timor-Leste. UNMIT commissioned this study to provide a comprehensive update of the findings from Foundation Hirondelle’s National Media Survey of 2006, also conducted by INSIGHT. The main objectives of the study are to: 1) assess
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the extent of media coverage and audience reach/access to information and types of media in Timor-Leste, as well as the reach and impact of non-media information sources; 2) provide updated baseline information to UNMIT, Government of Timor-Leste and other partners to improve future communication efforts; and 3) to evaluate the effectiveness of media campaigns conducted by UNMIT and the Government of Timor-Leste in order to improve future design. The study consists of two parts: first, a nation-wide survey of 2,500 randomly selected respondents in all 13 districts throughout the country; and, second, a series of nine focus group discussions (FGD) in seven districts to explore the survey findings. The survey represents the opinion of Timorese adults of 15 years of age or older and yields a maximum margin of error of +1.95%. Interviews were conducted in May 2010." (Executive summary, page 1)
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