"A national survey was completed in November 2004, designed to measure: media access and use; knowledge of Malaria, its prevention and cure; reach of the radio programme Bolongodala. The sample achieved represented the adult (15+) population of the Gambia estimated to be 768,200. Mandinka is the mos
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t widely spoken language with 61% claiming to speak it well. This was followed by Wolof (47%), Fula (36%) and English (17%). Radio is by far the most used medium. 97% were radio listeners, 53% had listened to radio on the day before the survey interview and 88% during the previous week. 88% have a working radio at home. Radio listening is something that most listeners do with someone else rather than on their own. Despite widespread knowledge of Mandinka, most people prefer to hear radio programmes in their own language. The radio station with both the highest national Share and Reach is GRTS Banjul with a 39% Share and 69% weekly Reach. The radio audience has a very broad demographic profile, matching the Gambian population profile very well. However, women listen less often than men. TV is the next most important medium. 83% were TV viewers, 23% had watched TV on the day before the survey interview and 56% during the previous week. 40% have a working TV set at home." (Executive summary)
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"Out of a total 400 participants, 374 respondents, representing 93.5%, know how to use cell phones, while 26, representing 6.5%, have no knowledge whatsoever about cell phone usage. This finding is indicative of a relatively high knowledge of mobile phones utility. The result also indicates that Lon
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estar has the highest penetration level of 35%. Among the most frequently used GSM networks, Lonestar Cell registered the highest amount of users, 44.6% (146) while Cellcom is 17.1% (56). Novafone has the lowest level of usage 0.6% (2). As a result of advancement in technology with mobile phones now equipped with dual SIM carriages; about 37% (121) respondents are dual subscribers. On the usage of mobile phones to listen to radio, the result shows that of the 326 (83%) participants who own cell phones, 217 of these respondents, representing 58.5% use their phones to listen to radio, while 135 respondents, representing 36.4% do not use their phones to listen to radio. The regularity of using mobile phones to listen to radio varies. Illiteracy was found to be the major cause of inability to access SMS on phones by 53.9% of the respondents. Usage of mobile phones to send messages on women issues to women is very low. Only 53 respondents (15.6%) said they do send messages on women issues, while a whopping 247 (72.9%) responded in the negative. Receiving messages on women rights¡¦ issue is also low with only 75 (22.9%) admitting receiving such messages on their phones and 208 (63.6%) of respondents don't receive such messages. The finding also reveals that radio is the most frequent source of news and information with 77% (292) of respondents citing radio as the most frequent source of news and information. Radio is also the most trusted source of information with UNMIL radio being the most listened to radio station. Access to quality of information by women is less than encouraging. Of the participants in the survey, 48% of the respondents (190) believe women have access to quality information while 22.5% (89) don't believe so and 107 (27%) don't know." (Executive summary)
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"Radio was found to be the most frequently used media channel with 46% of the respondents listening to radio on a daily basis and a further 30% listenership on a weekly basis. Newspapers were found to be the least used media with 22% of the respondents reading newspapers less than once a month. The
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overall perception on all media is that they are mostly informing electorate and influencing choice of leaders with up to 29% attesting to this. Fewer respondents at 10% feel that media is
exposing poor leadership. Comparing the different media, TV was found to have more influence on service delivery than the other media with 18% followed by Radio and Newspapers with 14% and 8% respectively. On the other hand, Newspapers were found to play the greatest role in exposing poor leadership with 16%. Radio was found to be the main source of actionable knowledge compared to the other media at 14% though this is closely followed by TV and Newspapers at 13% and 12% respectively. All three media are generally doing poor in influencing perceptions on social issues with Newspapers leading at only 6%. Majority of the newspapers, radio and TV stations are almost similar in programming areas with little differentiation. Few newspapers come out strongly in specific coverage areas. The major dislike for many programmes and stations is the limited time allocation. Media consumers generally feel that the media outlets would perform better if they improved reach and improved on level of programming." (Executive summary)
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"La cultura es la riqueza de los pueblos que defienden su identidad y que tratan de reinventarse en un mundoglobalizado, multicultural y diverso. Es imprescindible, pues, impulsar la reflexión sobre el papel de la cultura en su desarrollo. Esta segunda edición del estudios "Cultura y desarrollo ec
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onómico en Iberoamérica" aborda el efecto de la cultura en el desarrollo económico de nuestros paíse, y llega a una conclusión impactante: los aportes de la cultura al desarrollo económico de los países son muy superiores a los presupuestos que los mismos países beneficiados invierten en el desarrollo de la cultura. Finalmente, el estudio pon en relieve que aún falta mucho camino por recorrer para que todos los países lleguen a destinar al menos el 1% de su presupuesto a la inversión cultural, tal como se aprobó en la Conferencia de Ministros de Cultura celebrada en Chile, en Julio de 2007." (Tapa posterior)
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"This study sought to find out the specific uses and gratifications of Christian television viewers with a view of providing relevant information base for the re-launch of Luntha TV in Malawi. The population of this study was Christian television viewers from 10 denominations in and around Area 18 i
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n Lilongew city, Malawi [...] A total of 183 responses were collected from the screener questionnaire. One hundred and thirty people participated in twelve different focus group discussions that were conducted between February and March 2009 [...] This study found out that even if a television station were Christian, the people would expect a mix and a balance of Christian and secular programming. The data emphasize that the television would need to address the needs of its viewers holistically and be relevant to their social and public life." (Abstract, page 7-8)
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"Nigeria is a complex country grappling with serious economic, political, and security challenges. New media are an increasingly effective pathway for reaching Nigerian audiences, especially those who are media rich. However, there remain media poor segments of the population who can only be reached
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through traditional media (if at all)." (Closing thoughts, slide 36)
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"Cambodia is a country on the cusp of rapid media change. TV and radio remain the top media and main sources of news. Apolitical newcomer Hang Meas is top source with tabloid news, entertainment. But new media is gaining, fueled by widespread mobile use: almost all households have a mobile phone; yo
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ung, educated and urban drive new media use. Internet numbers remain in low double digits, but growth is exponential: outside infrastructure investment increasing broadband mobile rapidly; those who use the Internet use it for broadband activities¡Xvideo, audio¡Xeven in the countryside. Facebook dominates social media and is the top online news source." (Key takeaways, slide 37)
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"Use of Ukrainian vs. Russian in news content is not important for the vast majority of adults; trust in content is key to reliance on sources. Ukrainian TV channels remain the top news sources for adults across ethnic groups and regions (other than Crimea), and offer news trusted by large majoritie
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s overall, and by over half of ethnic Russians. 5Kanal's weekly reach has surged closer to those of top channels, but is a top news source for fewer in the south and, as with 1+1, in the East. Will the rise of Vkontakte, ukr.net, Ukrainska Pravda, Hromadske.tv and other digital media as top news sources continue? Will major changes in the media Crimeans use for news last? Will other websites follow VKontakte into the list of top sources there?" (Media Landscape Summary, page 21)
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"The media culture of Syrians is strongly dominated by satellite television which is the most widely accessible type of media for Syrians across the sample. Beyond satellite television, access to media is primarily dependent on location with people in government controlled areas enjoying the best ac
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cess and people in refugee camps in Turkey being the most badly serviced. Within Syria, especially access to newspapers is strongly location dependent with anti-regime controlled areas being almost completely cut off from distribution. Where media is less widely available people rely more heavily on personal sources of information such as oral communication, mobile phones and email. When access is not an issue, as given in government controlled areas, television and the internet are the most used types of media." (Page 2)
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"With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and
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regulation in different yet overlapping ways according to specific socio-historical contexts." (Publisher description)
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"Education and language skills are the main factors that influence which platform women access most frequently. Daily TV use is similar for men and women but women tend to lag men in frequent radio and internet use. Once a country reaches a critical mass in mobile penetration, gaps between both male
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and female ownership levels decrease. The largest gaps exist in countries that are still developing mobile capacity." (Summary, page 35)
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"Television is the dominant news medium in Ukraine. Almost all Ukrainians (96.8%) watch TV for news at least weekly, including 95.7% of Crimeans. The Internet has overtaken radio and print media as the second most dominant news source in the country, with about half (48.3%) going online for news at
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least weekly. Radio and newspapers are each used weekly for news by close to one-third of the population (36.5% and 33.8%, respectively). In Crimea and Ukraine’s southern and eastern regions, pro-Russian sentiment is strongest and some Ukrainian analogue broadcasts have been blocked and replaced by Russian broadcasts. In these regions, most residents use either a satellite dish for TV reception (19.8%), or an Internet connection directly to the TV or through another device (38.5%). Only about one in five Crimeans (18.7%) say the cessation of some Ukrainian TV channels in Crimea has changed their news-gathering habits. Most of those whose habits have changed (71.1%) say they are using Russian sources more often; just 5.8% are using other foreign sources more." (Page 1)
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"Russians are keen news consumers. Most (79.0%) access some type of news at least daily, and nearly all (95.4%) do this at least weekly. Nearly all Russians (95.5%) are turning to television – which continues to dominate the media market in 2013 – for their news each week. However, as more Russi
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ans get Internet access – seven in 10 have access at home in 2013 – more of them are getting their news online. A majority of Russians (56.4%) now say they get their news from the Internet at least once a week, up slightly from 50.4% in 2012. The Internet outdistances traditional media such as newspapers and magazines (49.8%) and radio (43.8%) as sources for weekly news. Still, more Russians are getting their weekly news fix from a less technological source – word of mouth. More than seven in 10 say they get their news each week from family members and friends. Young Russians between the ages of 15 and 24 rely on new media for their news more than any other age group. Nine in 10 Russians aged 15 to 24 (90.0%) say they go online for news at least once a week, versus about three in four of those aged 25 to 44 (75.6%) and 30.4% of those aged 45 and older. Young Russians are also far more likely than their older counterparts to say they get news from social networking services (62.3%), SMS/text messages (52.0%), and from mobile apps (34.4%) that frequently." (Page 1)
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"While radio is still in the lead for news consumption in Nigeria, the use of digital media and mobile continues to grow rapidly. The new research also reveals that Nigerian personal mobile phone ownership has increased significantly in 2014 to 83.0%, up from 73.1% in 2012. Mobile web is the leading
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means of accessing the Internet with 95.7% of those who accessed the Internet in the past week saying they did so using a mobile phone." (BBG website)
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"Television viewing is ubiquitous in Egypt and by far the most common source of information for its residents. Nearly all (98.8%) Egyptians have a working television in their home, while just 37.9% of Egyptians have a radio. The percentage of Egyptians with a radio in their household is down signifi
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cantly from 2012, when nearly half of the population (49.7%) reported having one. Internet access at home is up slightly from 22.3%, but remains fairly limited, with one in four Egyptians (25.5%) having Internet access in their household." (Page 1)
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"This article describes the views of parents, children, and teachers concerning media use by Indonesian children. Survey data of parents (N=462), children (N=589), and teachers (N=104) show that children see themselves as more advanced users of new media than their parents. Their perception of their
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media experiences is also markedly different from that of their parents, while teachers' views are comparable to those of the parents. The latter claim to have established media use rules, which children tend to view as guidelines subject to debate rather than binding instructions. There is different use of old versus new media, parents show little awareness of or involvement with newer media." (Abstract)
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