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Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
"As in much of the Arab World, satellite TV is almost ubiquitous in Iraq, present in 97.3% of households (versus 35.1% with radio and 50.4% with the Internet). Ethnic Kurds and those with a college degree are much more likely t han other Iraqis to have Internet access at home; those living in Anbar
...
Women as Radio Audiences in Africa
Alltag und Medien: Mediatisierung in der arabischen Welt
"Beide Beispiele, das der Frauen im ländlichen Ägypten und das der jungen Menschen in Marokko zeigen, inwiefern sozialer und medialer Wandel im Alltag neue Medienpraktiken und damit neue Handlungsoptionen eröffnen, die bestehende Machtmuster wie patriarchale Dominanz und geografische Marginalisie
...
Gewichtungsstudie zur Relevanz der Medien für die Meinungsbildung in Deutschland
TNS Infratest; Direktorenkonferenz der Landesmedienanstalten (DLM) (2015), 55 pp.
"Das Fernsehen ist nach wie vor das reichweitenstärkste Medium zur Information und Meinungsbildung. Mit einer „informierenden“ Tagesreichweite von knapp 60% liegt es deutlich vor dem Radio (51%) und der Tageszeitung mit 35% [...] Bei der informierenden Nutzung gestern zeigen sich deutliche Zusa
...
The Poverty of Television: The Mediation of Suffering in Class-Divided Philippines
London: Anthem Press (2015), 226 pp.
"Based on an extensive ethnographic study of television and audiences in class-divided Philippines, this is the first book to take a bottom-up approach in considering how people respond to images and narratives of suffering and poverty on television. Arguing for an anthropological ethics of media, t
...
Online Video Forecasts 2015
London: ZenithOptimedia (2015), 85 pp.
"This report gives forecasts for online video spend and consumption, where available, for 40 markets in which online video is at varying stages of development. From markets such as Singapore, where 85% of the population claims to access online video (according to GlobalWebIndex, 2014), to countries
...
Media Use in Vietnam
Broadcasting Board of Governors (BBG); Gallup (2015), 2 pp.
"Vietnam's government-run VTV television network continues to dominate the country's media landscape. However, the current survey also points to a powerful generational shift in media use toward online news sources and less dependence on state TV. This trend is perhaps more clearly reflected in the
...
Media Use in Iraq and Iraqi Kurdistan
Broadcasting Board of Governors (BBG); Gallup (2015), 40 slides
"Key Takeaways: Iraq is divided and in transition. You cannot have an actionable understanding of media habits without analyzing specific "target" audiences. All media platforms matter, depending on the audience." (Slide 33)
¿La estrategia de medios de tu compañía tiene la dirección adecuada? Estudio de la publicidad en los medios de comunicación masiva en México: Eficiencia, alcance, impacto y experiencia
Mancera; Ernst & Young (2015), 34 pp.
"Actualmente, México se compone en mayor medida de una población joven. Esto implica un beneficio considerable para el desarrollo económico del país; no obstante, la evolución hacia una sociedad encabezada por adultos mayores presenta un futuro lleno de desafíos, no solo económicos, sino publ
...
"Television is the dominant news medium in Ukraine. Almost all Ukrainians (96.8%) watch TV for news at least weekly, including 95.7% of Crimeans. The Internet has overtaken radio and print media as the second most dominant news source in the country, with about half (48.3%) going online for news at
...
"Russians are keen news consumers. Most (79.0%) access some type of news at least daily, and nearly all (95.4%) do this at least weekly. Nearly all Russians (95.5%) are turning to television – which continues to dominate the media market in 2013 – for their news each week. However, as more Russi
...
Meanings of Audiences: Comparative Discourses
London; New York: Routledge (2014), xi, 206 pp.
"With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and
...
Uses and Gratifications of Christian Television Viewers: A Case for Luntha TV in Malawi
Balaka (MW): Montfort Media (2014), 160 pp.
"This study sought to find out the specific uses and gratifications of Christian television viewers with a view of providing relevant information base for the re-launch of Luntha TV in Malawi. The population of this study was Christian television viewers from 10 denominations in and around Area 18 i
...
Contemporary Media Use in Russia
Broadcasting Board of Governors (BBG); Gallup (2014), 40 slides
Inhabiting Two Worlds: The Role of News in the Lives of Jewish and Arab Children and Youth in Israel
International Communication Gazette, volume 76, issue 2 (2014), pp. 128-151
"This study investigated the role of the news media in the lives of Jewish and Arab children in Israel. A survey of 1657 children (ages 8–18), including analysis of open-ended questions, reveals that Jewish and Arab children in Israel live in two different worlds of news. They are exposed to diffe
...
Entertainment Media Use in Qatar: Survey Results
Qatar: Northwestern University in Qatar (2014), 15 pp.
"This publication covers attitudes toward, and behavior pertaining to, entertainment media among residents in Qatar [...] These results suggest notable differences among the nationalities living in Qatar with regard to their attitudes, preferences and behaviors related to entertainment media. In man
...
Entertainment Media Use in the Middle East: A Six-Nation Survey
Qatar: Northwestern University in Qatar (2014), 122 pp.
"Entertainment Media Use in the Middle East is the result of survey research in six Arab nations involving more than 6,000 face-to-face interviews in nationally representative samples—citizens and expatriates alike—and conducted in Arabic, English and French. The result is a portrait of how peop
...
Etude d'auditoire au Burundi: Restitution des résultats
Bujumbura: IMMAR Research and Consultancy; Panos Great Lakes (2014), 62 slides
Contemporary Media Use in Nigeria
Broadcasting Board of Governors (BBG); Gallup (2014), 36 slides
"Nigeria is a complex country grappling with serious economic, political, and security challenges. New media are an increasingly effective pathway for reaching Nigerian audiences, especially those who are media rich. However, there remain media poor segments of the population who can only be reached
...
"Television viewing is ubiquitous in Egypt and by far the most common source of information for its residents. Nearly all (98.8%) Egyptians have a working television in their home, while just 37.9% of Egyptians have a radio. The percentage of Egyptians with a radio in their household is down signifi
...
