"Six in 10 respondents (62%) access news media daily. Radio remains the leading source of news but is declining in importance as television and the Internet build their audiences. A solid majority (57%) of Africans demand press freedom, endorsing the media’s right to publish what it wants without
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government interference. Africans also support an active “watchdog” role for the press: On average, 69% believe that the media should exercise this role. Similarly, a majority (64%) believe the media is effective in exposing government mistakes and corruption. More than one-third (36%) of respondents say the media “often” or “always” publishes things it knows are not true. In some countries, this perception is shared by large majorities of citizens." (Key findings, page 2)
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"Afghanistan had the highest rate of suffering in the world for 2013 and 2014. Those with a post-secondary education are the most avid media users for news overall. Highly educated Afghans were more likely to use TV, radio, Internet, SMS, and social media on a daily basis for news than other segment
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s of the population. Radio remains important but TV is the most popular platform and new media is still nascent. TV is dominant in the North due to availability of electricity." (Key takeaways, page 40)
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"Radio und Fernsehen sind unverändert die Leitmedien in allen Lebenswelten. Sie bleiben die meistgenutzten Medien in allen Milieus. Das Internet hat in den avantgardistischen Milieus der Performer und des expeditiven Milieus die höchste Reichweite. Tageszeitungen erreichen diese Milieus nur noch i
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n geringem Maße und werden vor allem von den konservativen und traditionellen Milieus gelesen. Die Gesamtnutzungsdauer der Medien unterscheidet sich zwischen den Milieus nur wenig und liegt netto bei ca. 8,5 Stunden täglich. Fernsehen und Radio haben wie in der Reichweite die größten Anteile an der Nutzungsdauer. Das Internet kann im expeditiven Milieu die Werte von Fernsehen und Radio übertreffen, bleibt aber vor allem in den traditionellen Milieus deutlich dahinter. Die Tageszeitung spielt mit einer täglichen Nutzungsdauer von 23 Minuten hier nur eine geringe Rolle. Die Nutzungsmotive für die einzelnen Medien sind in allen Milieus ähnlich. Information ist für alle tagesaktuellen Medien außer Radio das am häufigsten genannte Nutzungsmotiv, bei Radio steht der Spaß noch vor dem Informationsbedürfnis. Spaß steht für das Internet und das Fernsehen an zweiter, für die Tageszeitung erst an vierter Stelle. Beim Direktvergleich der Medien belegt Fernsehen in der Gesamtbevölkerung für alle Motive die erste Stelle („trifft am meisten/an zweiter Stelle zu auf...“). Die modernen Milieus erfüllen ihre Informationsbedürfnisse (Denkanstöße, Information und nützliche Alltagsdinge) aber immer mehr im Internet. Radio kann sich in fast allen Milieus bei Entspannung und Spaß an die zweite Stelle setzen." (Fazit, Seite 440-441)
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"Das Fernsehen ist nach wie vor das reichweitenstärkste Medium zur Information und Meinungsbildung. Mit einer „informierenden“ Tagesreichweite von knapp 60% liegt es deutlich vor dem Radio (51%) und der Tageszeitung mit 35% [...] Bei der informierenden Nutzung gestern zeigen sich deutliche Zusa
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mmenhänge mit dem Alter und Geschlecht sowie der formaler Bildung: Unter 30-Jährige informieren sich eher über das Internet als via Tageszeitung. In dieser Altersgruppe liegt das Internet sogar bereits um 10 Prozentpunkte vor dem Fernsehen klar auf Rangplatz 1. Frauen informieren sich insgesamt und insbesondere im Internet deutlich weniger (23 zu 35%). Allerdings ist die Tagesreichweite des Internets (allgemeine Nutzung) bei Frauen auch deutlich geringer als bei Männern (54 zu 65%). Ähnlich wie bei Männern verhält es sich bei formal höher Gebildeten: Insgesamt informiert sich diese Gruppe überproportional oft. Das Internet – und auch Zeitschriften, wenn auch auf niedrigerem Niveau – sind überdurchschnittlich relevant." (Seite 51-52)
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"Russians are keen news consumers. Most (79.0%) access some type of news at least daily, and nearly all (95.4%) do this at least weekly. Nearly all Russians (95.5%) are turning to television – which continues to dominate the media market in 2013 – for their news each week. However, as more Russi
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ans get Internet access – seven in 10 have access at home in 2013 – more of them are getting their news online. A majority of Russians (56.4%) now say they get their news from the Internet at least once a week, up slightly from 50.4% in 2012. The Internet outdistances traditional media such as newspapers and magazines (49.8%) and radio (43.8%) as sources for weekly news. Still, more Russians are getting their weekly news fix from a less technological source – word of mouth. More than seven in 10 say they get their news each week from family members and friends. Young Russians between the ages of 15 and 24 rely on new media for their news more than any other age group. Nine in 10 Russians aged 15 to 24 (90.0%) say they go online for news at least once a week, versus about three in four of those aged 25 to 44 (75.6%) and 30.4% of those aged 45 and older. Young Russians are also far more likely than their older counterparts to say they get news from social networking services (62.3%), SMS/text messages (52.0%), and from mobile apps (34.4%) that frequently." (Page 1)
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"This publication covers attitudes toward, and behavior pertaining to, entertainment media among residents in Qatar [...] These results suggest notable differences among the nationalities living in Qatar with regard to their attitudes, preferences and behaviors related to entertainment media. In man
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y respects, the opinions and habits of Qatari nationals and Arab expatriates mirror those of their Arab neighbors. For example, they show a strong respect for Arab culture that they wish to see reflected in their entertainment choices, and they support government regulation and censorship of entertainment media. In other respects, nationals in Qatar report different behaviors and interests than others in the region. More Qataris, for example, use Instagram than Facebook, whereas other nationals in the study prefer Facebook. Qataris enjoy religious content and are less interested than other nationals in locally-produced entertainment (perhaps reflecting relatively little material produced in Qatar rather than disdain for material produced there)." (Summary)
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"While radio is still in the lead for news consumption in Nigeria, the use of digital media and mobile continues to grow rapidly. The new research also reveals that Nigerian personal mobile phone ownership has increased significantly in 2014 to 83.0%, up from 73.1% in 2012. Mobile web is the leading
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means of accessing the Internet with 95.7% of those who accessed the Internet in the past week saying they did so using a mobile phone." (BBG website)
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"Television viewing is ubiquitous in Egypt and by far the most common source of information for its residents. Nearly all (98.8%) Egyptians have a working television in their home, while just 37.9% of Egyptians have a radio. The percentage of Egyptians with a radio in their household is down signifi
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cantly from 2012, when nearly half of the population (49.7%) reported having one. Internet access at home is up slightly from 22.3%, but remains fairly limited, with one in four Egyptians (25.5%) having Internet access in their household." (Page 1)
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"A primeira edição da “Pesquisa Brasileira de Mídia” traz um retrato representativo e preciso sobre o uso que os brasileiros declaram fazer, atualmente, dos meios de comunicação social. Continua sendo predominante a presença da TV nos lares do País, apesar do rápido crescimento da intern
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et. Nada menos que 97% dos entrevistados afirmaram ver TV, um hábito que une praticamente todos os brasileiros, com independência de gênero, idade, renda, nível educacional ou localização geográfica. A internet e o rádio são meios de comunicação também muito presentes na vida das pessoas, ainda que em menor grau: 61% têm o costume de ouvir rádio e 47% têm o hábito de acessar a internet. Já a leitura de jornais e revistas impressos é menos frequente e alcança, respectivamente, 25% e 15% dos entrevistados." (Pág. 7)
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"The purpose of the survey was to understand the listenership and value of Radio Bakdaw, the information needs of the community and sources people would use to address specific information needs." (Page 1)
"Nationally, Turkish media consumers fall into three basic groups: About half (48.0%) tend to only watch TV news; about one-third (32.0%) mostly watch TV and use the Internet to get news, and two in 10 (20.0%) are “super users” who get news from a variety of media platforms. Super-users are more
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likely to be male, young, highly educated, and to live in urban areas." (Page 1)
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"Turkish media market is highly sophisticated but media outlets are subject to severe political pressure. Young Turks are turning increasingly to the Internet and social media to compensate. Internet already rivals TV as key information source. Kurdish speakers use the same outlets as other Turks, b
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ut with addition of Kurdish language media. A communications strategy for Turkey's Kurds will depend on the goal, as knowledge of Turkish is virtually universal." (Page 42)
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"La información periodística sobre las elecciones es prioritariamente canalizada y recibida por los medios noticiosos tradicionales: la prensa, la radio y la televisión. El empleo de Internet para estos cometidos -informar o informarse- aparece como poco relevante, siendo considerados más import
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antes los intercambios de informaciones o comentarios en ámbitos de relaciones sociales directas con familiares, amistades u organizaciones de pertenencia. Si bien la gran mayoría de las personas usa complementariamente la radio y la televisión para informarse de los temas electorales, es este último medio el que concentra las principales audiencias urbanas, probablemente debido a las particularidades de su carácter audiovisual que le permiten brindar una representación más "realista" y emotiva de los hechos, las declaraciones y los personajes. Los periódicos aparecen relegados a públicos más pequeños." (Conclusiones, página 18)
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"Over five years Facebook has grown from practically no users in Sub-Saharan Africa to become the most widely used social media platform. In the four countries where face-to-face surveys were carried out for this research, between 14% (Tanzania) and 27% (Ghana) of all respondents were using it [...]
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Over the last five years, the number of Africans who own or have access to mobile phones, computers, laptops, smartphones and tablets has grown considerably. These both act as media carriers (a mobile with a radio or TV receiver) or a media in their own right (a mobile accessing the Internet and Social Media). African newspapers face the same dilemma as many developed country newspapers. Their print version generates almost all of their revenues but increasingly their online users are either close to or above their print readership." (Page 8)
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"Mobile ownership in all of the four surveys [in Ghana, Nothern Nigeria, Senegal and Tanzania] was around 90%, making the mobile phone the most widely owned device media device, both used as a media carrier (radio) and a media in its own right (Internet, SMS) [...] Radio remains the dominant medium
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for obtaining news and information and only in Ghana (where electricity access is wider) does TV come close to the percentage of those listening to radio. In each of the countries examined, the media has been liberalized and the radio and TV audiences are fragmented so that only a relatively small number of players reach over 25% of the audience [...] As the continent’s most owned device, the mobile phone is used most regularly for: voice calls; radio; SMS; Internet and Social Media. Between a fifth and a third of all those surveyed used the Internet on a daily basis [...] Between 14-27% of all those surveyed used social media and the dominant platform is Facebook [...] Radio and TV channels scored most highly in terms of those surveyed trusting the health information they heard on saw on them. The level of trust in these channels in Senegal was significantly lower than in the other countries." (Summary, page 5-9)
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