"Dieses Buch führt ein in das interdisziplinäre Feld der Medienpädagogik. Es stellt die Dimensionen, Modelle und Theorien vor, welche empirischen Studien und angewandten Projekten zugrunde liegen. Die Entwicklung der Medienpädagogik wird historisch und im internationalen Vergleich aufgezeigt. Me
...
diensozialisation, Medienerziehung und Mediendidaktik werden miteinander in Verbindung gebracht. Medienpädagogische Forschung und die Konsequenzen für Ausbildung und pädagogische Praxis werden diskutiert. Das Lehrbuch bietet eine kompakte und gut verständliche Einführung und enthält zahlreiche Verweise auf weiterführende Literatur und Online-Quellen. Für die zweite Auflage wurde der Band grundlegend überarbeitet und aktualisiert; dabei wurden alte Beispiele durch aktuellere ergänzt, sämtliche Literaturnagaben und Links geprüft und aktualisiert. Darüber hinaus wurde im Anhang mit der Einführung der Rubrik "Blogs" den Entwicklungen im Social Web Rechnung getragen." (Verlagsbeschreibung)
more
"Este informe analiza las prácticas y consumos mediático-culturales del colectivo marroquí en España, uno de los más numerosos y con un evidente grado de asentamiento como resultado de un ciclo migratorio que ya acumula más de cuatro décadas. Las condiciones objetivas que muestran tal grado d
...
e asentamiento contrastan con las percepciones sociales negativas que sigue recibiendo por parte de la sociedad española. Unas percepciones, también de larga trayectoria histórica, que son resultado de una intensa relación de vecindad e intercambio entre Marruecos y España. Hemos estructurado este informe en cinco apartados temáticos. El primero de ellos es básicamente descriptivo, y pretende hacer una somera radiografía de la presencia del colectivo marroquí en España, destacando aquellos elementos que caracterizan su proceso de asentamiento. En segundo lugar, abordamos las tendencias generales que se muestran en el seno de este colectivo en relación al consumo mediático-cultural. Nos hemos basado en sondeos estadísticos, complementados con entrevistas en profundidad/cuestionarios, material que ha sido explotado con la intención de establecer ese perfil de consumo. A continuación, hemos abordado el tema desde una perspectiva religiosa, al entender que ésta alberga nuevas formas de expresión de acceso a productos y contenidos mediáticoculturales. Los dos siguientes apartados, con una vocación también temática, se centran, respectivamente, en el estudio del seguimiento de esta oferta mediático-cultural entre la juventud de origen marroquí y en la oferta disponible de medios de comunicación que han sido producidos por y/o para la población oriunda de Marruecos en el contexto de la sociedad española. Finalizamos con una síntesis de conclusiones y de propuestas generales." (Introducción, página 3-4)
more
"Vietnam is changing rapidly: attitudinal, socio-economic and media usage. Traditional media, especially television, is still dominant. New media is pushed forward by young people and those with the most education: urban-rural divides in media use are closing; internet has overtaken radio as key new
...
s source; Google is a critical tool. How to reach Vietnamese Audiences: find ways to share content that is most important to residents; look to new media and focus on engagement and sharing; optimize placement on search results." (Closing thoughts, slide 48)
more
"On the whole, it seems religious television viewing had moderate or no influence whatsoever at attitudinal level among Hindu and non-Hindu viewers. In the light of the analysis, it is argued that strongly held religious beliefs and cultural dictates would not get influenced by religious television
...
viewing as it lacked religious and spiritual sanctity." (Page 17)
more
"Vietnamese are avid news consumers; nine in 10 (89.8%) say they access news at least daily, while 93.9% do so at least once a week. Weekly access to TV news varies little by gender, education or urban vs. rural residence. This in part reflects the finding that televisions are ubiquitous throughout
...
the country, including in both urban (98.6%) and rural (97.0%) households. Even among Vietnamese with no formal education or those who say they are finding it “very difficult” to get by on their current income, at least nine in 10 have a TV in their homes (96.0% and 90.4%, respectively). By contrast, radio and computer ownership, as well as home Internet access, are more common among Vietnamese at higher socioeconomic levels. Not only are televisions nearly universal in Vietnamese households; almost all adults (97.1%) say they use TV at least weekly to get news. Word-of-mouth and SMS/text messaging are the next most commonly used means for receiving news, though much of this news is personal in nature. Just over one-quarter of Vietnamese overall use radio, the Internet and print media. Though radio use is comparable in rural areas and cities, urban Vietnamese are more likely to get news weekly online or via newspapers and magazines. Weekly use of radio for news is equally common among urban (28.0%) and rural (27.7%) areas, but rises to about one-third (34.3%) among Vietnamese with at least a high school education. Not surprisingly, past-week use of the Internet for news is more common in urban (36.1%) than rural (22.3%) areas and trends sharply upward with education. A majority (56.3%) of Vietnamese with a high school education or more have gone online for news in the past week. Among Hanoi residents with at least a high school education, that figure rises to 64.8%; in Ho Chi Minh City, it is 71.3%." (Page 1)
more
"Entre ver televisión, escuchar radio, leer diarios/revistas y navegar por Internet, los peruanos le dedican más de 12 horas con treinta minutos al consumo de medios de comunicación." (Página 5)
"Con excepción del consumo de radio y televisión abierta -que es bastante transversal-, los resultados dan cuenta de una “dieta medial” altamente diferenciada entre los individuos en situación de pobreza y el resto de la población. Esta diferencia se ve especialmente reflejada en el consumo
...
de diarios impresos, la televisión de pago y de medios digitales. Finalmente, se observa un patrón de uso de redes sociales muy distinto en los sectores en situación de pobreza, especialmente en el caso de Twitter. Este grupo de la población no sólo tiene un nivel de acceso más bajo a estas tecnologías, sino que también las ocupa de manera distinta al resto. Por ejemplo, los comentarios respecto a temas políticos o de interés públicos son escasos, predominando un uso más privado o familiar. Además, las redes de contactos de las personas en situación de pobreza son mucho menos extensas y es probable que suelan estar compuestas por muchos familiares y conocidos, lo que reduce el potencial de las redes para acceder a nuevas ideas y espacios de conversación." (Página 5)
more
"Strategic Considerations for a Mali Communications Strategy: Don't forget the importance of local language to reach broad cross-section of the population. Broadcast media remain paramount; on a national radio is likely to be the key medium. Digital is still mostly a niche phenomenon." (Slide 39)
"S
...
trategic Considerations for Communicating With Somalis: Role of foreign media remains extremely important. Radio is still the most widely used news medium, across all regions. Heavy access to and usage of alternative platforms opens up additional opportunities. Any communications strategy must include digital and mobile, with potentially greater short-term payoff than elsewhere in Africa." (Slide 54)
more
"Burma s media environment is underdeveloped and firmly anchored in old media, but changes have started. Radio is the most used media for entertainment and news in Burma, and domestic outlets have expanded rapidly in recent years. Television s growth in urban areas has been striking in recent years.
...
A very limited number of private players have gained market access, tapping into a deep desire for entertainment, religion, and "news you can use." Burmese are cautious but appear to trust local media more than in the past. Web and mobile infrastructure lags with slow connections and low use. Mobile phone growth potential is high." (Conclusions, page 52)
more
"For more than half a century, North Korea’s leaders have relied on a domestic media monopoly to control what information North Koreans can access and how narratives around that information are presented. But the situation on the ground is changing, thanks in large part to North Koreans’ expandi
...
ng access to unsanctioned foreign media and information sources. InterMedia’s A Quiet Opening: North Koreans in a Changing Media Environment documents this evolution based on research among recent North Korean defectors, refugees and travelers abroad. The project’s assessment of the current state of the media environment in North Korea suggests that substantial numbers of North Koreans are able to access various forms of foreign media. These include foreign TV and radio broadcasts, and particularly foreign DVDs brought into the country from China by cross-border traders and smugglers. Other vectors for information from abroad include smuggled mobile phones capable of receiving foreign signals, and the exchange of illicit foreign content on otherwise legal MP3/MP4 players and USB drives." (www.audiencescapes.org, June 18, 2012)
more
"Between June 30th and July 10th, 2012, a team of four trained interviewers conducted interviews with 400 randomly selected adults, representative of the adult population of the town of Zemio and its surroundings, over 1,000 km east of the capital Bangui in the prefecture of Haut Mbomou, near the bo
...
rder with the Democratic Republic of Congo (DRC). The rapid assessment was conducted to serve as a comparison case to the previously published assessment conducted in Obo, the capital of Haut Mbomou, in July 2012. The Haut-Mbomou, one of the 14 prefectures of the Central African Republic (CAR) is under the threat of the Lord’s Resistance Army (LRA), a notoriously violent armed group from northern Uganda. These results suggest that information must first be local. Respondents in Zemio lacked a local source of news that would contribute to a better perceived access and quality of information. However, having a local quality information source may not necessarily have an impact on understanding and reported perception of humanitarian action." (Internews website)
more
"Between May 19th-27th, 2012, a team of four trained interviewers conducted interviews with 400 randomly selected adults representative of the adult population in Obo, the capital of Haut-Mbomou, one of the 14 prefectures of the Central African Republic (CAR), and its surroundings [...] Radio is the
...
most important source of information, especially the local community radio, Radio Zereda. However, women tended to also rely on friends, family and local authorities as main sources of information. None of the respondents mentioned printed media, television or Internet as a main source of information. Mobile phones are relatively common, one-fifth of the respondents (21%) indicated owning one, but just 9% indicated using text messages and less than 1% accessed Internet with their phone." (Executive summary)
more
"This article builds on media use scholarship by focusing on an understudied population, second-generation Korean American adolescents, and their use of transnational media. The primary findings are that second-generation Korean Americans use transnational media as cultural resources through which t
...
hey construct ‘new ethnicities’ that are situated at the borders of their identities as members of the Korean diaspora whose everyday experiences are rooted in their status as marginalized racialized ethnic minorities in the US. Second-generation Korean Americans build inter-ethnic boundaries to create a unique identity that separates themselves from the controlling gaze of dominant culture and to build intra-ethnic boundaries to differentiate between authentic and inauthentic Korean Americans. To do so, they draw on knowledge of Korean popular culture as it comes to be known through transnational Korean media. Finally, their use of Korean media is also influenced by their local views of gender and, in particular, masculinity." (Abstract)
more
"The notion that Zimbabwe is a radio-only market is outdated. With the strong growth in TV and New Media in urban areas, a multi-platform approach is needed to reach different demographics." (Conclusions, page 33)
"El presente reporte nos entrega información sobre hábitos y prácticas de consumo en relación a medios masivos: televisión, radio, diarios y revistas. Los datos arrojan que la televisión tiene tal grado de penetración que estamos hablando prácticamente de un acceso cotidiano y universal (con
...
cifras superiores al 95%) sin distinguir edad, sexo, estrato socioeconómico, residencia en regiones, etc. Para los otros medios en tanto, el acceso es decreciente y diferenciado siendo signifi cativa, entre otras, la variable socioeconómica. Así en el caso de la lectura de diarios, donde se advierte una clara preponderancia de acceso entre los sectores más acomodados marcando brechas de cerca de 40 puntos porcentuales respecto a los sectores más bajos." (Presentación, página 3)
more
"Conclusions: Television remains the most important medium by far, both in terms of overall reach and as a news source. Internet access - heavily driven by mobile take-up - has reached critical mass, especially among key demographics. This phenomenon is national in nature and not just confined to mo
...
re affluent urban areas. Given the heavy reliance on mobile for Internet access; Internet content needs to work well on mobile platforms. Any communications strategy for Indonesia has to take into account the large and growing role of social media, especially among the young." (Slide 40)
more
"We find that among both the general population and the technologically savvy youth, television – and especially the state-controlled broadcaster – was among the most often used news sources (with the Internet being the most important news outlet for the youth). This finding is surprising given
...
that – in general – in Middle Eastern societies “traditional state control of the information media has often meant that more reliance is placed on oral and unofficial means of communications, in the mosque, the coffeehouse, or the marketplace” (Fandy, 2000, page 378). This finding is especially surprising among our technologically savvy, educated and metropolitan youth the demographics of whom overlap with the profile of those who took to the streets in the post-election protests in Iran and who might be more likely to distrust the government and its sources. These results may indicate that perhaps this young population is not uniformly politicized, mistrustful of governmental sources, or primed for revolutionary action. Several of our other findings underlie this idea. Contradicting the claims that Twitter played a central role in the uprisings in Iran and despite the evidence that 90% of Twitter users in Iran live in Tehran, Twitter was the least prevalent new media platform used by both the general population and the youth samples." (Summary, page 38)
more