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"This research project addressed specifically the information-seeking behaviour of small scale farming households in Kenya. It focused on how farmers are informed about innovation on new methods of increasing agricultural productivity, which is one of the main challenges for Africa's agriculture and
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Global Hotspots: Media Use in Mali and Somalia 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 60 slides
"Strategic Considerations for a Mali Communications Strategy: Don't forget the importance of local language to reach broad cross-section of the population. Broadcast media remain paramount; on a national radio is likely to be the key medium. Digital is still mostly a niche phenomenon." (Slide 39)
"S
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Estudio de actitudes, hábitos y opinión sobre la radio y televisión 2013
Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2013), 20 pp.
"Entre ver televisión, escuchar radio, leer diarios/revistas y navegar por Internet, los peruanos le dedican más de 12 horas con treinta minutos al consumo de medios de comunicación." (Página 5)
Media Use in Somalia 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 2 pp.
"The majority of Somalis (65.6%) access news at least once per day. More than one in four Somalis (27.9%) share news daily or most days. Radio is the most popular means for obtaining news in Somalia, with more than four in five (83.9%) reporting they get news via radio at least once per week. More t
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Libya Media Assessment: One Year Later. An Assessment of the Media Landscape and Consumption Patterns
Altai Consulting; Foreign & Commonwealth Office (2013), 102 pp.
"The overall objective of the research is to provide the Foreign & Commonwealth Office and its Libyan Government counterparts with an updated assessment of the Libyan media landscape that measures consumption habits, perceptions of trust towards certain outlets, and attitudes towards government invo
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Prácticas y consumos mediático-culturales del colectivo marroquí en España
Madrid: Fundación Alternativas, Observatorio de Cultura y Comunicación (2013), 68 pp.
"Este informe analiza las prácticas y consumos mediático-culturales del colectivo marroquí en España, uno de los más numerosos y con un evidente grado de asentamiento como resultado de un ciclo migratorio que ya acumula más de cuatro décadas. Las condiciones objetivas que muestran tal grado d
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Encuesta de opinión: Pobreza, participación y medios
Santiago de Chile: Programa Comunicación y Pobreza (2013), 67 pp.
"Con excepción del consumo de radio y televisión abierta -que es bastante transversal-, los resultados dan cuenta de una “dieta medial” altamente diferenciada entre los individuos en situación de pobreza y el resto de la población. Esta diferencia se ve especialmente reflejada en el consumo
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Selective Believability: A Perspective on Africans’ Interactions with Global Media
Journal of African Media Studies, volume 5, issue 2 (2013), pp. 219-236
"This article attempts to highlight a new perspective on African audiences’ engagement with global media and point to new postulates in audience research. It briefly reviews key reception theories, ranging from the effects tradition to active audience paradigm and encoding-decoding model. It then
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Youth in Iran: A Story Half Told. Values, Priorities and Perspectives of Iranian Youth
Intermedia (2013), 32 pp.
"The purpose of this report is to contribute to a deeper understanding of Iranian youth as a whole, rather than focus on one particular segment. Specifically, this report aims to address the following questions: 1) What are the key values that underlie the attitudes and behaviour of Iranian youth an
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Media Use in Vietnam 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 2 pp.
"Vietnamese are avid news consumers; nine in 10 (89.8%) say they access news at least daily, while 93.9% do so at least once a week. Weekly access to TV news varies little by gender, education or urban vs. rural residence. This in part reflects the finding that televisions are ubiquitous throughout
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Medienpädagogik: Ein Studienbuch zur Einführung
Wiesbaden: Springer VS, 2., überarb. und aktual. Aufl. (2013), 278 pp.
"Dieses Buch führt ein in das interdisziplinäre Feld der Medienpädagogik. Es stellt die Dimensionen, Modelle und Theorien vor, welche empirischen Studien und angewandten Projekten zugrunde liegen. Die Entwicklung der Medienpädagogik wird historisch und im internationalen Vergleich aufgezeigt. Me
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News Consumption Behavior of Young Adults in Malaysia
International Journal of Social Science and Humanity, volume 3, issue 2 (2013), pp. 121-124
"News consumption has been undergoing massive changes due to advances of digitization. In this context, analyzing readers’ consumption behavior is pertinent. This study explores the news consumption behavior of young adults in Malaysia. The methodology is based on a quantitative survey of college
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Soap Operas as a Matchmaker: A Cultivation Analysis of the Effects of South Korean TV Dramas on Vietnamese Women's Marital Intentions
Journalism & Mass Communication Quarterly, volume 90, issue 2 (2013), pp. 308-330
"This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption
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South Sudan National Audience Survey: A Nationally Representative Assessment on Radio Listening Habits with Key Findings in Five Booster Areas for Internews Stations
Juba; Washington, DC: Forcier Consulting; Internews (2013), viii, 185 pp.
"As expected, the general media environment in South Sudan is highly varied, with sharp distinctions between the capital city of Juba and the rest of the country, which is largely rural. A key difference here involves language use and understanding, with rural areas dominated by local/tribal languag
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FIM-Studie: Mediennutzung im Familienkontext
Media Perspektiven, volume 4 (2012), pp. 189-202
"In einer repräsentativen Face-to-Face-Befragung wurden im Mai/Juni 2011 zunächst grundlegende Kommunikations- und Mediennutzungsstrukturen in Familien mit Kindern zwischen drei und 19 Jahren ermittelt, wobei alle Familienmitglieder einzeln befragt wurden. Ergänzend wurde eine Tagebucherhebung du
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Cine
Santiago de Chile: Consejo Nacional de la Cultura y las Artes (2012), 14 pp.
TV, radio y prensa
Santiago de Chile: Consejo Nacional de la Cultura y las Artes (2012), 15 pp.
"El presente reporte nos entrega información sobre hábitos y prácticas de consumo en relación a medios masivos: televisión, radio, diarios y revistas. Los datos arrojan que la televisión tiene tal grado de penetración que estamos hablando prácticamente de un acceso cotidiano y universal (con
...
Nigeria Media Use 2012
Broadcasting Board of Governors (BBG); Gallup (2012), 2 pp.
"The Nigerian media market is dominated by radio and television, though mobile and Internet technologies are increasing in importance. Almost 9 in 10 Nigerians (87.4%) say they listened to radio in the past week, and nearly three-quarters (72.5%) say they watched TV. Though incidence of radio use is
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