"Macedonia and Montenegro saw the largest overall score increases this year, in comparison to 2017. The improvement across all objectives this year for Macedonia’s media sector can be attributed to political changes that prioritize media in democratic reforms. Although Montenegro’s score improvement shows promising progress and puts it in the Near Sustainability category, weaknesses in the country’s media sector include low revenue generation, declining professional development opportunities, political biases, and low adherence to professional standards. Kyrgyzstan and Serbia saw the largest overall decreases in their scores. While Kyrgyzstan’s MSI score for the business management objective increased slightly, all other objective scores experienced a decline, moving Kyrgyzstan from Near Sustainability in 2017 to Unsustainable Mixed System in 2018. Serbia’s scores in all MSI objectives are indicative of a downward trend in the country’s media space. Among the factors feeding this spiral are: media content is more polarized now than at any time in almost 20 years; an increase in fake news; editorial pressure on media; and a poor overall economic operating environment." (Executive summary)