Social Media, Youth, and the Global South: Comparative Perspectives
Cham: Palgrave Macmillan (2024), xix, 292 pp.
Contains figures, tables, index
ISBN 978-3-031-41869-3 (ebook); 978-3-031-41868-6 (print)
This book illuminates the complex relationship between social media, identity, and youth in the Global South. By examining the profound impact on the psychosocial well-being and economic prospects of young people across diverse regions, the collection present empirical evidence from scholars spanning Asia, Africa, North America, Central, and South America. Contributors show how young people experience adverse side-effects online, such as social withdrawal, or animosity to others, and how good social health and social media use can help young people develop economic resources, become independent, and socially responsible. Additionally, the book explores the role of social media channels, such as Facebook and Instagram, in the rise of cyberbullying, sexting, and online radicalization; how these platforms re-negotiate identity in developing countries and compromise productivity; and how the behaviour of celebrities on said platforms influence youth behaviour. Structured into five thematic sections, this book presents a nuanced understanding of the well-being implications arising from social media use among young people hailing from diverse socio-cultural and economic backgrounds and political exigencies.
PART I. SOCIAL MEDIA AS AN AGENT FOR PUBLIC HEALTH WELLNESS: CELEBRATING SOCIAL MEDIA AMONG YOUNGER ADULTS
1 Introduction: Psychosocial Perspectives of Social Media Use Among Youth in the Global South. A Review of Identity and the Neo-global Culture / Emmanuel K. Ngwainmbi, 3
2 Content Analysis of Selective WHO-Affiliated Member Countries' COVID-19 Vaccination Messages on Twitter Targeting Young Adults / Kapriatta Jenkins, Dana Williams-Johnson, and Wei Sun, 23
3 "Give 'em Hell Nicki": Muted Group Theory and the Twittersphere's Battle over Nicki Minaj's COVID-19 Remarks / Tiffany Thames Copeland, 43
PART II. SOCIAL MEDIA AS A CONDUIT FOR SOCIOECONOMIC CHANGE AMONG THE YOUTH: LATIN AMERICA, NORTH AMERICA, SOUTH AMERICA, MIDDLE EAST, AND ASIA
4 Determinants of Creativity-Related Skills and Activities Among Young People in Three Latin American Countries [Chile, Costa Rica, Uruguay] / Amaranta Consuelo Alfaro Muirhead, Rolando Pérez, Matías Dodel, and Amalia Palma, 63
5 Applying the Technology Acceptance Model to Understand China's Sharing Economy Among the Young / Qiaolei Jiang and Lian Lian, 81
6 How Young People Detect and Analyze Disinformation Campaigns in Mexico: The Case of Campeche, Southeast Mexico / Ana Jacoby, 103
7 Effects of Use of Social Media in the Middle East and North Africa Region Youth / Thouraya Snoussi, 113
PART III. SOCIAL MEDIA ON THE CROSSROADS OF IDENTITY NEGOTIATION: CASES IN SOUTH AMERICA, EAST & SOUTH ASIA
8 The Interplay Between Identity and Alterity in the Uses of Social Media Platforms by Brazilian Youth / Viviane Riegel and Renato Vercesi Mader, 131
9 Social Media Use and Subjective Well-Being of Visually Impaired Individuals in Beijing: A Mixed Methods Study / Xiaoqin Zhang and Juan Gao, 145
10 Learning Management Systems Vs. Social Media for Learning in the UAE: Opportunities and Challenges / Thouraya Snoussi, 169
11 The Interplay Between Identity and Alterity in Brazilian Youth's Use of Social Media Platforms / Viviane Riegel and Renato Vercesi Mader, 191
PART IV. THE PERILS OF SOCIAL MEDIA USE AMONG YOUTH: CASES IN SOUTHEAST ASIA
12 Perspectives of Vietnamese Facebook Users Towards the LGBT Parade Expressed Under Posts About the Hanoi Pride Parade / Hanh Thi Hoang and Hong Hanh Nguyen, 207
13 Twitter Users' Perceptions of Some Countries' Censorship of Same-Sex Kissing Scenes in Disney's Lightyear (2022) / Phuong Hanh Vu and Hanh Thi Hoang, 229
PART V. YOU CAN'T SHUT DOWN OUR VOICES: SOCIAL MEDIA AS A YOUTH ADVOCATE IN AFRICA
14 Youths and the Tyranny of Social Media: Implications for Sustainable Development in Nigeria / Toyosi Olugbenga Samson Owolabi and Atinuke Omolade Atofojomo, 257
1 Introduction: Psychosocial Perspectives of Social Media Use Among Youth in the Global South. A Review of Identity and the Neo-global Culture / Emmanuel K. Ngwainmbi, 3
2 Content Analysis of Selective WHO-Affiliated Member Countries' COVID-19 Vaccination Messages on Twitter Targeting Young Adults / Kapriatta Jenkins, Dana Williams-Johnson, and Wei Sun, 23
3 "Give 'em Hell Nicki": Muted Group Theory and the Twittersphere's Battle over Nicki Minaj's COVID-19 Remarks / Tiffany Thames Copeland, 43
PART II. SOCIAL MEDIA AS A CONDUIT FOR SOCIOECONOMIC CHANGE AMONG THE YOUTH: LATIN AMERICA, NORTH AMERICA, SOUTH AMERICA, MIDDLE EAST, AND ASIA
4 Determinants of Creativity-Related Skills and Activities Among Young People in Three Latin American Countries [Chile, Costa Rica, Uruguay] / Amaranta Consuelo Alfaro Muirhead, Rolando Pérez, Matías Dodel, and Amalia Palma, 63
5 Applying the Technology Acceptance Model to Understand China's Sharing Economy Among the Young / Qiaolei Jiang and Lian Lian, 81
6 How Young People Detect and Analyze Disinformation Campaigns in Mexico: The Case of Campeche, Southeast Mexico / Ana Jacoby, 103
7 Effects of Use of Social Media in the Middle East and North Africa Region Youth / Thouraya Snoussi, 113
PART III. SOCIAL MEDIA ON THE CROSSROADS OF IDENTITY NEGOTIATION: CASES IN SOUTH AMERICA, EAST & SOUTH ASIA
8 The Interplay Between Identity and Alterity in the Uses of Social Media Platforms by Brazilian Youth / Viviane Riegel and Renato Vercesi Mader, 131
9 Social Media Use and Subjective Well-Being of Visually Impaired Individuals in Beijing: A Mixed Methods Study / Xiaoqin Zhang and Juan Gao, 145
10 Learning Management Systems Vs. Social Media for Learning in the UAE: Opportunities and Challenges / Thouraya Snoussi, 169
11 The Interplay Between Identity and Alterity in Brazilian Youth's Use of Social Media Platforms / Viviane Riegel and Renato Vercesi Mader, 191
PART IV. THE PERILS OF SOCIAL MEDIA USE AMONG YOUTH: CASES IN SOUTHEAST ASIA
12 Perspectives of Vietnamese Facebook Users Towards the LGBT Parade Expressed Under Posts About the Hanoi Pride Parade / Hanh Thi Hoang and Hong Hanh Nguyen, 207
13 Twitter Users' Perceptions of Some Countries' Censorship of Same-Sex Kissing Scenes in Disney's Lightyear (2022) / Phuong Hanh Vu and Hanh Thi Hoang, 229
PART V. YOU CAN'T SHUT DOWN OUR VOICES: SOCIAL MEDIA AS A YOUTH ADVOCATE IN AFRICA
14 Youths and the Tyranny of Social Media: Implications for Sustainable Development in Nigeria / Toyosi Olugbenga Samson Owolabi and Atinuke Omolade Atofojomo, 257
