"The current report illuminates the scope, means, and reach of Russia’s sharp power influence through the phenomenon of media capture. It traces the regime’s malign impact on good governance and democratic development in eight Southeast European countries (EU members: Bulgaria and Croatia, as well as EU aspirants: Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia, Albania, and Kosovo). An understanding of the Kremlin’s media influence has been developed based on the assessment of: (1) the instruments that Russia deploys to expand its influence over public discourses; (2) the channels and narratives of Russian disinformation utilized to sway views of the West and its key institutions, the EU and NATO; (3) the impact of Kremlin narratives on societal perceptions; (4) the amplification of Russian media influence through a convergence with the disinformation activities of other authoritarian states, particularly China. The cross-country regional comparison reveals several key similarities in Russia’s media capture tactics. The Kremlin typically deploys informal instruments of influence. These are manifested in the cultivation of opaque local oligarchic networks, rather than through traceable ownership of SEE media companies. To amplify the impact of these informal tools, Russia has also leveraged the dependence of media outlets in the region on advertising revenue from Russian-owned or dependent companies to exert pressure on their editorial policy. In addition, Russian state-owned propaganda outlets make their content freely available for republishing in local languages, which facilitates the uptake of pro-Russian media content." (Executive summary)
Introduction, 17
RUSSIA'S MEDIA CAPTURE POWER MIX IN SOUTHEAST EUROPE, 23
Beauty is in the eyes of the beholder: societal attitudes towards Russia, 24
A diffusion map of Russia’s media capture, 26
Instruments of media capture, 32
Main disinformation narratives and channels, 34
Volume matters: a quantitative analysis of message diffusion strategies, 39
The Kremlin goes social media, 45
Towards a model for understanding Russia’s disinformation and content dissemination, 48
Enter China: boosting the authoritarian challenge, 49
Tackling Russian media capture, 53
VULNERABILITIES ACROSS SOUTHEAST EUROPE
Bulgaria, 59
Croatia, 73
Serbia, 81
Bosnia and Herzegovina, 91
Montenegro, 99
North Macedonia, 105
Albania, 111
Kosovo, 117
Annex: Methodological Note, 123