The Handbook of Spanish Language Media
New York; London: Routledge (2009), xix, 316 pp.
Contains illustrations, tables, bibliogr., index
ISBN 9780415991018 (pbk); 9780203926475 (online)
Signature commbox: 200:10-Country Surveys 2009
"With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growing area. This volume draws on the expertise of authors and collaborators across the globe." (Publisher description)
I. SPANISH LANGUAGE MEDIA: A COUNTRY-BY-COUNTRY EXAMINATION
1 Spanish Language Media in the United States / Kenton T. Wilkinson, 3
2 The Media in Spain: Three Decades of Transformation / Angel Arrese, Juan Pablo Artero and Mónica Herrero, 17
3 The Media Industry in Mexico / Maria Elena Gutiérrez Rentería, 34
4 The Media in Central America: Costa Rica, El Salvador, Guatemala, HOnduras, Nicaragua and Panama / Catherine Salzman and Ryan Salzman, 47
5 The Media in Colombia / Germán Arango Forero et al., 63
6 The Mass Media in Venezuela: History, Politics and Freedom / Guillermo Gibens, 77
7 The Mass Media in Bolivia / Gonzalo Soruco and Juliet Pinto, 88
8 The Media in Ecuador / Rodrigo Jordán Tobar and Allen Panchana Macay, 103
9 The Media in Peru / Rosa Zeta de Pozo, 125
10 The Chilean Media Landscape / Cristóbal Benavides, Maria Ignacia Errázuriz, David Kimber, Isabel Santa María nad Aldo Van Weezel, 139
11 Media and Entertainment in Argentina: Doing Business in a Fragemented Society / Luciana Silvestri and Roberto S. Vassolo, 151
12 The Media in Uruguay / Eileen Hudson, Fernando Salas, Lucia Carbajal and Florencia Traibel, 171
13 The Media in Paraguay: A Locked Nation in Times of Change / Ligia García Béjar, 183
14 The Media in Cuba, the Dominican Republic and Puerto Rico / Juan Pablo Artero, 189
II. TOPICS AND ISSUES IN SPANISH LANGUAGE MEDIA
15 Growth and Trends in Spanish Language Television in the United States / Amy Jo Coffey, 203
16 Television News: Spain, Mexico, Colombia and the United States / Phyllis Slocum, 218
17 Univisión and Telemundo: Spanish Language Television Leaders in the United States / Guillermo Gibens, 237
18 The Latinos and Media Project / Frederico Subvervi, 245
19 Advertising in Spanish Language Media / Cristina Etayo and Ángela Preciado Hoyos, 249
20 Hispanic Advertising, Marketing and New Media / Lauren Boyle, 266
21 The Potential of Book Publishing in Iberian American & African Countries: The Portuguese Perspective / Paulo Faustino, 277
22 Assessing the State of Spanish Language Media: A Summary and Future Directions / Alan B. Albarran, 294
1 Spanish Language Media in the United States / Kenton T. Wilkinson, 3
2 The Media in Spain: Three Decades of Transformation / Angel Arrese, Juan Pablo Artero and Mónica Herrero, 17
3 The Media Industry in Mexico / Maria Elena Gutiérrez Rentería, 34
4 The Media in Central America: Costa Rica, El Salvador, Guatemala, HOnduras, Nicaragua and Panama / Catherine Salzman and Ryan Salzman, 47
5 The Media in Colombia / Germán Arango Forero et al., 63
6 The Mass Media in Venezuela: History, Politics and Freedom / Guillermo Gibens, 77
7 The Mass Media in Bolivia / Gonzalo Soruco and Juliet Pinto, 88
8 The Media in Ecuador / Rodrigo Jordán Tobar and Allen Panchana Macay, 103
9 The Media in Peru / Rosa Zeta de Pozo, 125
10 The Chilean Media Landscape / Cristóbal Benavides, Maria Ignacia Errázuriz, David Kimber, Isabel Santa María nad Aldo Van Weezel, 139
11 Media and Entertainment in Argentina: Doing Business in a Fragemented Society / Luciana Silvestri and Roberto S. Vassolo, 151
12 The Media in Uruguay / Eileen Hudson, Fernando Salas, Lucia Carbajal and Florencia Traibel, 171
13 The Media in Paraguay: A Locked Nation in Times of Change / Ligia García Béjar, 183
14 The Media in Cuba, the Dominican Republic and Puerto Rico / Juan Pablo Artero, 189
II. TOPICS AND ISSUES IN SPANISH LANGUAGE MEDIA
15 Growth and Trends in Spanish Language Television in the United States / Amy Jo Coffey, 203
16 Television News: Spain, Mexico, Colombia and the United States / Phyllis Slocum, 218
17 Univisión and Telemundo: Spanish Language Television Leaders in the United States / Guillermo Gibens, 237
18 The Latinos and Media Project / Frederico Subvervi, 245
19 Advertising in Spanish Language Media / Cristina Etayo and Ángela Preciado Hoyos, 249
20 Hispanic Advertising, Marketing and New Media / Lauren Boyle, 266
21 The Potential of Book Publishing in Iberian American & African Countries: The Portuguese Perspective / Paulo Faustino, 277
22 Assessing the State of Spanish Language Media: A Summary and Future Directions / Alan B. Albarran, 294
