TV Transnationalization: Europe and Asia
Paris: UNESCO (1994), 88 pp.
Contains tables
Series: Reports and Papers on Mass Communication, 109
ISBN 92-3-103035-3
GENERAL INTRODUCTION
Project background and aims, 11
Theoretical framework, 12
Methodology, 15
Data collection procedures, 18
Europe, 18
Asia, 20
I. EUROPE
1 The television landscape of five European countries, 23
2 Transnationalization of supply, 27
3 Transnationalization of consumption, 39
4 Comparison between transnationalization of supply and consumption: utilization of programme categories, 51
5 Findings for Europe 57
II. ASIA
1 The television landscape of four Asian countries, 61
2 Transnationalization of supply, 65
3 Transnationalization of consumption, 71
4 Comparison between transnationalization of supply and consumption: utilization of programme categories, 77
5 Findings for Asia, 81
Conclusion, 85
Project background and aims, 11
Theoretical framework, 12
Methodology, 15
Data collection procedures, 18
Europe, 18
Asia, 20
I. EUROPE
1 The television landscape of five European countries, 23
2 Transnationalization of supply, 27
3 Transnationalization of consumption, 39
4 Comparison between transnationalization of supply and consumption: utilization of programme categories, 51
5 Findings for Europe 57
II. ASIA
1 The television landscape of four Asian countries, 61
2 Transnationalization of supply, 65
3 Transnationalization of consumption, 71
4 Comparison between transnationalization of supply and consumption: utilization of programme categories, 77
5 Findings for Asia, 81
Conclusion, 85
