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"This toolkit is a step-by-step guide to develop, produce, broadcast, and monitor a social and behavior change (SBC) mass media campaign. The outputs from this creative development process can and should be used to guide the design of additional communication channels in an integrated, mixed-media c
...
Malaria Social and Behavior Change Communication Evidence Literature Review
Baltimore, Maryland: Johns Hopkins Center for Communication Programs; Health Communication Capacity Collaborative (2017), 36 pp.
"There is a strong evidence base showing that SBCC programs can help improve malaria prevention and treatment behaviors. However, more work needs to be done to ensure that best practices are documented and used consistently. The review provides recommendations for strengthening peer-reviewed researc
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"The planning steps included in this implementation kit provide guidance on how to develop a communication strategy for social and behavior change communication (SBCC). The steps and tools are designed to help program managers, communication specialists and relevant stakeholders prepare and plan for
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Why Invest in Communication for Immunization? Evidence and Lessons Learned
Baltimore: Health Communication Partnership; Johns Hopkins Center for Communication Programs; UNICEF (2005), iv, 20 pp.
"This report makes a case for revitalizing investments in communication for immunization. It considers communication in a broad sense, including advocacy, social and community mobilization, and information, education, and communication (IEC) activities. It identifies communication challenges that af
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The Role of Health Communication in Achieving Global TB Control Goals: Lessons from Peru, Vietnam and Beyond
Baltimore: Johns Hopkins Center for Communication Programs (2004), 10 pp.
"Vietnam and Peru are two examples of countries that, in the past decade, surpassed WHO targets. This paper synthesizes the lessons learned from those two programs, with a particular emphasis on the role of strategic health communication in each program. The conclusions in this paper are drawn from
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The Gender Guide for Health Communication Programs
Baltimore: Johns Hopkins Center for Communication Programs (2003), 22 pp.
"The purpose of the Gender Guide is to encourage the incorporation of gender-based roles and responsibilities in the design, implementation, and evaluation of health communication programs. The guide does not directly address broad-based issues of gender equity. It does, however, provide questions t
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A Field Guide to Designing a Health Communication Strategy
Baltimore: Johns Hopkins Center for Communication Programs (2003), 230, 48, 5, 4 pp.
Field Guide: Setting Up a Hotline
Baltimore: Johns Hopkins Center for Communication Programs; USAID (2003), vi, 118 pp.
"Hotlines offer an effective way to provide callers with accurate information, counseling, and referrals to appropriate community-based services or resources. The anonymity of a hotline is a key asset, especially in working with adolescents, because it allows the caller to ask questions that may be
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Communication for Social Change: An Integrated Model for Measuring the Process and its Outcomes
Key Guides
New York: Rockefeller Foundation; Johns Hopkins Center for Communication Programs (2002), iv, 42 pp.
"For social change, a model of communication is required that is cyclical, relational and leads to an outcome of mutual change rather than one-sided, individual change. In Section 1 of this report we provide a description of such a model. The model describes a dynamic, iterative process that starts
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How to Design and Produce Radio Serial Drama for Social Development: A Program Manager's Guide
Key Guides
Baltimore, Md.: Johns Hopkins Center for Communication Programs (1998), iv, 152 pp.
How to Write a Radio Serial Drama for Social Development: A Script Writer's Manual
Key Guides
Baltimore, Md.: Johns Hopkins Center for Communication Programs (1997), 217 pp.
"This book is a practical manual for script writers preparing radio serial dramas for development projects. It will be useful both for novices and experienced script writers who have not yet written drama that educates as well as entertains. So that this book can be used as a course manual, whether
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