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Strategic Planning for Nonprofit Organizations: A Practical Guide for Dynamic Times
Key Guides
Hoboken, NJ: Wiley, 3rd ed. (2015), xvii, 283 pp.
"Strategic Planning for Nonprofit Organizations, Third Edition, offers a conceptual framework and detailed process suggestions for strategic planning by nonprofit organizations. For readers of one of the first two editions, much will look familiar, but much is new as well. The logic and flow of the
...
The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
Chichester, West Sussex: Wiley (2014), xiii, 295 pp.
Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations
Chichester: Wiley (2013), 259 pp.
Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community
New York, NY: Wiley (2013), xxiv, 230 pp.
101 Social Media Tactics for Nonprofits: A Field Guide
Hoboken, New Jers.: Wiley (2012), xix, 198 pp.
Publishing E-Books for Dummies
Hoboken, New Jers.: Wiley (2012), 296 pp.
A Guide to Graphic Print Production
Key Guides
Hoboken, NJ: Wiley, 3rd ed. (2011), 400 pp.
"Print production requires designers be familiar with graphic design, typography, illustration, editing, workflow management, materials, proofing, mechanical and photographic outputs, prepress processing, paper, color, manufacturing, and distribution. A Guide to Graphic Print Production covers all s
...
The Nonprofit Outcomes Toolbox: A Complete Guide to Program Effectiveness, Performance Measurement, and Results
Key Guides
Hoboken, NJ: Wiley (2011), xxi, 356 pp.
"The Nonprofit Outcomes Toolbox identifies stages in the use of outcomes and shows you how to use specific facets of existing outcome models to improve performance and achieve meaningful results. Going beyond the familiar limits of the sector, this volume also illustrates how tools and approaches lo
...
Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques
Hoboken, NJ: Wiley (2010), xvi, 336 pp.
"By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project managem
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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Chichester: Wiley (2010), xix, 441 pp.
"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both
...
People to People Fundraising: Social Networking and Web 2.0 for Charities
Hoboken, New Jers.: Wiley (2007), 262 pp.
"This hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:
getting supporters to do more than give; evaluating your website; blogs — an important development in fundraising; the power of celeb
...
Advertising for Dummies
Indianapolis, Indiana: Wiley, 2nd ed. (2007), xviii, 312 pp.
Nonprofit Marketing: Best Practices
Hoboken, NJ: Wiley (2007), 320 pp.
"Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential h
...
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Hoboken, NJ: Wiley (2005), 345 pp.
"Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manua
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Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for
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