"Au-delà de la communication pour le développement qui a suscité maints positionnements intellectuels et idéologiques dans la plupart des travaux d’études et de recherches des africanistes et des latinoaméricanistes, la communication de changement comportemental, bien qu’ayant motivé un i
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ntérêt patent en science de gestion, s’est positionnée comme le chaînon manquant. Elle a été magnifiée par les institutions internationales pour ensemencer le développement dans les pays du Sud. Son opérationnalisation a brassé des spécialistes de tous horizons disciplinaires et des experts des organisations internationales, nationales, et non gouvernementales. Appréhendée, d’ordinaire, en Afrique noire, en Amérique latine et en Asie du sud-est par les médecins et les agents de santé communautaire, elle est, de nos jours, un vivier d’activités de sensibilisation et de prévention dans les domaines existentiels tels l’agriculture, la santé, l’hygiène, la planification familiale, etc., l’urgence développementaliste aidant." (Dos de couverture)
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"The message matrix facilitates local stakeholder groups and community members to take an active, empowered role in content development for an educational communication programme. The method enables active participation of target audiences and stakeholder groups in the identification, analysis and r
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esolution of problems affecting the community. Use of the matrix underscores the significance of proactively and vigorously involving all stakeholders and leveraging their wealth of knowledge and experience. The message matrix helps to ensure that key messages of the programme — its core learning objectives — originate from people themselves rather than from outside experts or policy makers. Likewise, it helps to ensure that communication programmes are developed within proper cultural frameworks and in ways that engage stakeholders throughout and across the process of programme design, from setting overall objectives to framing key messages. The use of the matrix — for example, in a programme design workshop — anchors a participatory and consultative process that addresses existing and desired knowledge, attitudes and practices. The matrix helps to identify, analyse and classify audience behaviour, making it easier to provide relevant, well-defined and practicable solutions in the form of positive behaviours and demonstrable benefits that will motivate listeners to take action." (Pages 99-100)
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"C-Change has created this learning package for facilitated, face-to-face workshops on social and behavior change communication (SBCC). The package includes a series of six modules. The Introduction Module outlines all five steps of C-Planning (see graphic to the right). It also provides an overview
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of the SBCC framework and guiding principles that run through the remainder of the course. The next five modules each focus on one distinct step of the SBCC planning process: 1. Understanding the Situation; 2. Focusing & Designing; 3. Creating; 4. Implementing & Monitoring; 5. Evaluating & Replanning. If asked, the Introduction Module is 0, so the following modules (1–5) correspond to the steps of C-Planning. The Introduction Module can be given independently. However, completing the introduction is necessary to do any of the other five modules. This package was designed for staff of health and development programs in medium-sized organizations. It speaks to staff with varying degrees of experience in planning or implementing SBCC programs. The learning of the participants depends on facilitators with personal, practical experience in SBCC. Facilitators should tailor each module to the profile of their learners as well as to the time available." (Overview, page 2)
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"In revisiting the field of communication planning for development, Alan Hancock takes an entirely fresh look at the territory first explored in his monograph Communication Planning for Development a decade ago, and evaluates what has been achieved since, in particular the practical outcomes of the
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planning framework that he proposed at that time. Working through a series of case-studies (which include the production of UNESCO's World Communication Report, the evolution of the International Programme for the Development of Communication, planning for radio and television development in Zambia, the growth of the COMNET international documentation network, and finally the changing perspectives of communication within UNESCO itself), the author analyses the potential and record of communication planning in building up institutions, networks and communication systems, and explores the extent to which a planned approach can help in the development of ideas and concepts. He is well placed to undertake such a voyage of rediscovery, as he has been an observer of many of the cases explored in this book, and often a participant." (Back cover)
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"Ce document de Heli Perrett concerne les activités de communication qui ont pour but d'encourager la participation des bénéficiaires à un projet et de faire en sorte que son exécution se déroule comme prévu et que ses objectifs de développement soient atteints. Il décrit les types de probl
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èmes que présentent les projets d'assainissement et que la planification de la communication peut aider à résoudre ou à éviter ainsi que les divers types de techniques d'information, de motivation ou d'éducation qui peuvent être appliqués." (Preface)
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