"A proliferation of a variety of health misinformation is present online, particularly during times of public health crisis. To combat online health misinformation, numerous studies have been conducted to taxonomize health misinformation or examine debunking strategies for various types of health mi
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sinformation. However, one of the root causes – strategies in such misinformation that may persuade the readers – is rarely studied. This systematic review aimed to fill this gap. We searched Web of Science, Scopus, PsycINFO, and Communication and Mass Media Complete for studies published between 2011 and 2021 on 29 May 2021. Peer-reviewed studies that discussed persuasive strategies in online misinformation messages were included. Of 1,700 articles identified, 58 were eligible and 258 persuasive strategies were extracted. Following the affinity diagraming process, 225 persuasive strategies in online health misinformation were categorized into 12 thematic groups, including: fabricating narrative with details, using anecdotes and personal experience as evidence, distrusting government or pharmaceutical companies, politicizing health issues, highlighting uncertainty and risk, inappropriate use of scientific evidence, rhetorical tricks, biased reasoning to make a conclusion, emotional appeals, distinctive linguistic features, and establishing legitimacy. Possible antecedents for why and how these persuasive strategies in online health misinformation may influence individuals were discussed. The findings suggest that media literacy education is essential for the public to combat health misinformation." (Abstract)
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"The ubiquitous presence of digital games has resulted in an expansion of the applications of these games from mere entertainment purposes to a great variety of serious purposes. In this edited volume, we narrow the scope of attention by focusing on what game theorist Ian Bogost has called 'persuasi
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ve games', that is, gaming practices that combine the dissemination of information with attempts to engage players in particular attitudes and behaviors. This volume offers a multifaceted reflection on persuasive gaming, that is, on the process of these particular games being played by players. The purpose is to better understand when and how digital games can be used for persuasion by further exploring persuasive games and some other kinds of persuasive playful interaction as well. The book critically integrates what has been accomplished in separate research traditions to offer a multidisciplinary approach to understanding persuasive gaming that is closely linked to developments in the industry by including the exploration of relevant case studies." (Publisher description)
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"This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases.
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Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Eleventh Edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment. Cases touch on issues and places worldwide, from Al Jazeera to the Xinhua News Agency, from Nigerian “brown envelopes” to PR professional standards in South Africa. Racially divisive language comes up in different communication contexts, as does celebrity influence on culture." (Publisher description)
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"It is paramount, MIT social media expert Sinan Aral says, that we recognize the outsized impact social media has on our culture, our democracy, and our lives in order to steer today's social technology toward good, while avoiding the ways it can pull us apart. Otherwise, we could fall victim to wha
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t Aral calls "The Hype Machine." As a senior researcher of the longest-running study of fake news ever conducted, Aral found that lies spread online farther and faster than the truth-a harrowing conclusion that was featured on the cover of Science magazine. Among the questions Aral explores following twenty years of field research: Did Russian interference change the 2016 election? And how is it affecting the vote in 2020? Why does fake news travel faster than the truth online? How do social ratings and automated sharing determine which products succeed and fail? How does social media affect our kids? First, Aral links alarming data and statistics to three accelerating social media shifts: hyper-socialization, personalized mass persuasion, and the tyranny of trends. Next, he grapples with the consequences of the Hype Machine for elections, businesses, dating, and health." (Publisher description)
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"Recent reports indicate that over 20,000 Arab fighters traveled to join ISIS in Iraq and Syria and another 5-15 percent of millennials across seven Arab countries consider some violent extremist groups to be on the right path. In response, Arab countries have experimented with entertainment-educati
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on (E-E) by using anti-extremism narratives in popular culture to address radicalization at the societal level. This study explores whether those narratives can elicit viewers’ parasocial interaction (PSI)—pseudo friendships with or animosity toward mediated personas that can catalyze persuasion—with fictional characters. Using qualitative and quantitative content analyses of more than 8,600 YouTube comments, this study explores Arab viewers’ responses to a recent E-E project, al-Siham al-Marika (The Piercing Arrows) drama series, that portrays life under ISIS’s control. The findings identify recurrent themes in the pool of comments, such as show debates, religious contestations, political disputes, empathy for victims, and engagement with plotline/characters. More importantly, they reveal at least one out of six comments (n=1477) exhibits PSI with fictional characters, addressing them as part of their social milieu. The study further traces the variations in the nature of PSI in relation to mediated positive role models, negative role models, and transitional characters in the narrative. It concludes with a discussion of E-E’s potentials as an anti-extremism messaging strategy and PSI’s role as a useful metric in assessing such narratives." (Abstract)
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"Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand inf
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ormation and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life." (Publisher description)
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"In this edited volume, authors seek to document and analyze how state and non-state actors leverage digital rhetoric as a twenty-first-century weapon of war. Rhet Ops offer readers a chance to focus on the human dimension of rhetorical practice within mobile technologies and social networks: to ref
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lect not only on the durable question of what it means to conduct oneself ethically as a speaker or writer, but also what it means to learn the art of rhetoric as a means to engage adversaries in war and conflict." (Publisher description)
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"This comprehensively revised and updated fourth edition arrives at a time when the realm of interpersonal communication has attracted immense attention. Recent research showing the potency of communication skills for success in many walks of life has stimulated considerable interest in this area, b
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oth from academic researchers and from practitioners whose day-to-day work is so dependent on effective social skills. Covering topics such as non-verbal behaviour, listening, negotiation and persuasion, the book situates communication in a range of different contexts, from interacting in groups to the counselling interview. Based on the core tenet that interpersonal communication can be conceptualised as a form of skilled activity, and including new chapters on cognitive behavioural therapy and coaching and mentoring, this new edition also places communication in context with advances in digital technology. The Handbook of Communication Skills represents the most significant single contribution to the literature in this domain. Providing a rich mine of information for the neophyte and practising professional, it is perfect for use in a variety of contexts, from theoretical mainstream communication modules on degree programmes to vocational courses in health, business and education." (Publisher description)
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"Recent studies suggest that empathy induced by narrative messages can effectively facilitate persuasion and reduce psychological reactance. Although limited, emerging research on the etiology of radical political behavior has begun to explore the role of narratives in shaping an individual’s beli
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efs, attitudes, and intentions that culminate in radicalization. The existing studies focus exclusively on the influence of narrative persuasion on an individual, but they overlook the necessity of empathy and that in the absence of empathy, persuasion is not salient. We argue that terrorist organizations are strategic in cultivating empathetic-persuasive messages using audiovisual materials, and disseminating their message within the digital medium. Therefore, in this paper we propose a theoretical model and analytical framework capable of helping us better understand the neurocognitive process of digital radicalization." (Abstract)
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"La comunicación persuasiva es la resultante de la suma de la comunicación estratégica y la comunicación empática. Esta fórmula combina conceptos en los que profundiza el libro, con el objetivo de identificar hacia dónde va la publicidad, término que, desde el punto de vista de las autoras,
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debe evolucionar hacia el de comunicación persuasiva integrada (CPI), cuyo paradigma proponen. Las autoras se inspiran en la fórmula de las 5W que Lasswell propusiera en 1948 y revisan los elementos básicos de cualquier paradigma comunicativo - quién, a quién, dice qué, cómo lo dice, en qué canal y con qué efectos -, adaptándolos a las particularidades de la revolución comunicativa que vivimos, en el seno de la sociedad colaborativa y la cultura participativa que han promovido las nuevas tecnologías. Si el emisor de la CPI -«¿Quién?»- es un anunciante que busca construir una marca útil, el destinatario -«¿A quién?»-, el famoso prosumer, es un receptor experto en muchas cosas pero, especialmente, en una: en ser persona. Por otro lado, ¿cómo contar de manera sugerente y memorable aquello que el mensaje persuasivo quiere transmitir? El recurso a los insights para conceptualizar creativamente, el storytelling y los contenidos de marca, como el branded content, pueden ayudar. Por su parte, al responder a la cuestión de «¿En qué canal?», las autoras reflexionan sobre cómo la persona se ha convertido en el medio en sí misma y se detienen en la estrategia de medios desde el enfoque de la convergencia mediática y las narrativas transmedia, que han dado lugar a acciones o técnicas que, enmarcadas siempre en el medio digital, avalan las características del paradigma de la CPI." (Cubierta del libro)
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"This guide categorises data-driven campaigning methods to loosely reflect how value is created along the data pipeline, from acquisition (asset), to analysis (intelligence) to application (influence)." (Page 3)
"The aim of this article is to further knowledge of the explanatory processes of narrative persuasion in the field of health communication, using data obtained in a research study of entertainment-education based on audiovisual fiction. Participating in the study were 208 young persons between the a
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ges of 14 and 20, randomly distributed to three different groups. Each of the groups was exposed to a different episode of the Colombian television series Revelados, desde todas as posiciones. The results showed that greater identification with the main character of the episode transmitting a prevention message was associated with greater cognitive elaboration, which in turn led to more favorable attitudes toward the topics addressed. However, counterarguing was not observed to play a significant mediating role. The findings of this study allow us to conclude that getting people to think and reflect can help persuade them, which suggests that narrative persuasion models and dual models of rhetorical persuasion can be compatible in certain contexts, such as when messages are designed in such a way that characters make explicit arguments that endorse a prosocial message through dialogues." (Abstract)
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"El estudio de los fenómenos comunicativos en las elecciones de México de 2015 constituye el punto de análisis en el presente volumen. En el marco normativo de un órgano electoral nuevo, el Instituto Nacional Electoral, las variaciones del tratamiento informativo y la presencia de estrategias me
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diáticas en la prensa, la radio y la televisión reforzaron la idea de unos medios de comunicación que fungieron como creadores de contextos interpretativos y agentes de control de la opinión pública, para el posicionamiento o deslegitimación de los candidatos ciudadanos y de los partidos políticos. Las elecciones intermedias demostraron, a pesar de la reforma electoral de 2014 y la participación de los candidatos independientes, que la regulación normativa del modelo de comunicación política tiene frente a sí a la diversidad de prácticas mediáticas y modulación discursiva como un universo de manifestaciones del lenguaje de la política, que se re-inventa a cada paso." (Editorial)
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"Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cogni
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tive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising." (Publisher description)
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"This study examined the use of a locally developed storytelling prompt as an alternative medium for HIV and AIDS awareness and prevention messages among rural university students in Limpopo Province, South Africa. An assessment of first-year students’ (n=21) response to a storytelling stimulus wi
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th local and familiar content shows a high uptake of the content messages in six persuasive narrative mediators: recall, narrative interest, absorption, identification with the main character, intention to commit to at least one health behaviour and self-efficacy. There were statistically significant correlations between narrative interest and recall, as well as between absorption and intention to commit to at least one health behaviour. Within the narrative theory framework, I argue for differentiated and culturally sensitive strategies and modes on HIV and AIDS communication to broaden the scope of focus to marginal areas where educational entertainment (EE) programmes may be inaccessible and ineffective. Finally, I discuss opportunities for further research that assess the effectiveness of local stories on a larger scale." (Abstract)
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"This chapter will present the rhetorical features that comprise the dramatic mechanism, and illustrate them through case studies of Israeli plays that raise diverse sensitive health subjects in Israel's multicultural society, such as violence against women, obesity, novice teen drivers, and illegal
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drug use. At the outset, this chapter will present the characteristics of drama construction from the fields of drama and rhetorical persuasion." (Page 134)
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"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology." (Publisher description)
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