"Designed as a text with introductions to each section and chapter, the volume brings together diverse perspectives on globalization and communication and includes significant emerging aspects of International Communication research such as diaspora audience and global publics." (Publisher descripti
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on)
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"As part of China’s ‘going out’ strategy, China is using its media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented
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expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism cultures and practices. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China." (Publisher description)
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"There are five key reasons why China encounters problems in trying to manage the global conversation. First, the power and scope of conversation is not under China's control, but rather resides in the audience [...] Second, the audience's image of China is conditioned by the politics of the country
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: the authoritarian politicalsystem, a flaccid approach to human rights, the rise of an aggressive style of nationalism, the treatment of dissidents [...] The third problem in China's strategy follows the second. China's public diplomacy activities strain to achieve credibility [...] Fourth, the public diplomacy architecture, with the international broadcasters securely embedded within the political system, reinforces popular suspicion that the Chinese are engaged in state-sponsored propaganda [...] Fifth, China's international broadcasters are considered by the leadership as a remedy for the apparent defects in the global flow of information. Moreover, at the heart of cultural imperialism lies a belief that power over the global flow of news and information translates into strategic and political power. However, the continued relevance of this theory is open to disucssion ..." (Conclusions, page 471-472)
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"This edited collection draws upon interdisciplinary research to explore new dimensions in the politics of image and aid. While development communication and public diplomacy are established research fields, there is little scholarship that seeks to understand how the two areas relate to one another
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. However, international development doctrine in the US, UK and elsewhere increasingly suggests that they are integrated-or at the very least should be-at the level of national strategy. This timely volume considers a variety of cases in diverse regions, drawing upon a combination of theoretical and conceptual lenses that combine a focus on both aid and image. The result is a text that seeks to establish a new body of knowledge on how contemporary debates into public diplomacy, soft power and the national image are fundamentally changing not just the communication of aid, but its wider strategies, modalities and practices." (Publisher description)
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"Is China's engagement in the global governance of global public goods (GPGs) credible in terms of China's projected image as a new responsible power? Only through global cooperation can GPGs such as climate and security be effectively provided. International decision-making structures are currently
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undergoing major changes due to emerging economies such as China. Despite common interests regarding GPGs and global challenges such as climate change, there are still many obstacles for the cooperation between China and Europe." (Publisher description)
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"More than US $441 million was spent on media development worldwide in 2012, with African countries receiving 28% of that amount. This funding came from a variety of sources, including both established Development Assistance Committee (DAC) countries and emerging donors such as China. These countrie
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s and their funds represent a plethora of diverse governmental systems as well as media systems, such as public service broadcasting, privatised media, community media and, in the case of China, state-run media. This paper looks at the divergent approaches to media and development promoted by both DAC countries and China, and how ideologies have led these actors to pursue similar styles of public diplomacy and political intervention through the front of media development aid." (Abstract)
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"This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China's soft power initiatives in Africa. It throws light not only on China's engagement with Africa but also on how China's increasing influence is received in the African media."
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(Publisher description)
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"As it seeks to win the hearts and minds of citizens in the Muslim world, the United States has poured millions of dollars into local television and radio programming, hoping to generate pro-American currents on Middle Eastern airwaves. However, as this fascinating new book shows, the Middle Eastern
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media producers who rely on these funds are hardly puppets on an American string, but instead contribute their own political and creative agendas while working within U.S. restrictions. The Other Air Force gives readers a unique inside look at television and radio production in Afghanistan and the Palestinian territories, from the isolated villages of the Afghan Panjshir Valley to the congested streets of Ramallah. Communications scholar Matt Sienkiewicz explores how the U.S. takes a “soft-psy” approach to its media efforts combining “soft” methods of encouraging entertainment programming, such as adaptations of The Voice and The Apprentice with more militaristic “psy-ops” approaches to information control. Drawing from years of field research and interviews with everyone from millionaire executives to underpaid but ever resourceful cameramen, Sienkiewicz considers the perspectives of the Afghan and Palestinian media workers trying to forge viable broadcasting businesses without straying outside American-set boundaries for acceptable content." (Publisher description)
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"For decades international radio broadcasters on the African continent were considered the tools of Western imperialism, ideological weapons in the Cold War. Yet international broadcasters also provided a crucial, alternative supply of information in times of state monopoly of the media and when the
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re was a lack of freedom of expression. Over the past 20 years, the media have become more open and numerous in the countries of French-speaking Africa and, as a result, international broadcasters have had to redefine their strategies. Based on expert interviews, this study examines the positioning of “historically established” international radio broadcasters by looking into the strategies of 2 of them, Radio France Internationale and Deutsche Welle." (Abstract)
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"Currently, no dedicated agency or systematic effort analyzes the effect of Russian (or any other) disinformation. Who really watches Russia Today? Where? For how long? And why? Nor do we have the means to systematically track the content: How does the Kremlin’s message in Germany differ from the
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line in Sweden or Poland? Our case studies, combined with an ongoing effort at CEPA to identify and monitor Russian propaganda in parts of Central and Eastern Europe (CEE) show the variety of Russia’s means and messaging. But the lack of a coherent picture constrains our ability to respond in both quantitative and qualitative terms. We recommend: Regular, targeted analysis of the reach and impact of Russian propaganda; Greater analysis of the CEE media environment to detect disinformation campaigns and understand what sources shape public awareness; and Monitoring of social media, identifying trends and personalities that are popular among polarized social groups and who could be engaged to build trust." (Page II)
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"Bullets and Bulletins takes a sobering and holistic look at the intersections between media and politics before, during, and in the wake of the Arab uprisings. It is a multi-disciplinary approach to the topic, with the research backed up by in-depth and rigorous case studies of the key countries of
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the Arab uprisings. The protests were accompanied by profound changes in the roles of traditional and new media across the Middle East. What added significantly to the amplification of demands and grievances in the public spheres, streets and squares, was the dovetailing of an increasingly indignant population—ignited by the prospects of economic and political marginalisation—with high rates of media literacy, digital connectivity, and social media prowess. This combination of political activism and mediated communication turned popular street protests into battles over information, where authorities and activists wrestled with each other over media messages. Information and communication technologies were used by both government authorities and protestors as simultaneous tools for silencing or amplifying dissent." (Publisher description)
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"As a bridge between Europe and Asia, the West and the Middle East, Turkey sees its influence increasing. Its foreign policy is becoming more complex, making sophisticated public diplomacy an essential tool. This volume - the first in English about the subject - examines this rising power's path tow
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ard being a more consequential global player." (Publisher description)
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"Set against the backdrop of tensions in East Asia, this book analyzes how East Asia's "new middle powers" and emerging powers employ public diplomacy as a key element of their foreign policy strategy and in so doing influence regional power dynamics. The volume brings together contributions from an
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international and influential group of scholars, who are leading debates on public diplomacy within East Asia. Where the study of public diplomacy has so far focused primarily on the West, the essays in this book highlight the distinct strategies of East Asian powers and demonstrate that understanding public diplomacy requires studying its strategies and practices outside as much as within the Western world. A focus on public diplomacy likewise gives us a more varied picture of state-to-state relations in East Asia." (Publisher description)
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