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Lights - Camera - Impact: 20 Years of Research on the Power of Entertainment to Support Narrative Change

Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2023), 88 pp.

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A Strategic Framework to Guide Investments in Narrative Change: Best Practices for Media Contexts and Beyond

Erica L. Rosenthal, Ksenia Korobkova, Dana Weinstein et al.

Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2023), 52 pp.

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Tackling Misinformation with Games: A Systematic Literature Review

Kristian Kiili, Juho Siuko, Manuel Ninaus

Interactive Learning Environments (2023), 16 pp.

"Misinformation and fake news are severe threats to society. The role of critical reading skills is crucial in the battle against misinformation. Despite the promising results of game-based interventions to mitigate the effects of misinformation, the corpus of research on games supporting critical r ... more

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Gamification for Innovators and Entrepreneurs: Using Games to Drive Innovation and Facilitate Learning
Top Insights

Henning Breuer, John Bessant, Sune Gudiksen (eds.)

Berlin, Boston: De Gruyter (2022), 219 pp.

"This book introduces the potential of gamification and games to solve the great societal and organisational challenges that corporations and public institutions are dealing with today. It is written for innovation professionals, entrepreneurs, game designers, and students who seek to understand and ... more

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Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
Inspiring Practice

Lauren B. Frank, Paul Falzone (eds.)

Cham: Palgrave Macmillan (2021), xxxiii, 354 pp.

"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d ... more

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Video Games as Tools for Non-State Cultural Diplomacy: A Case Study of the Video Game 'Never Alone'

Amanda Rodríguez Espínola

Boulder: University of Colorado, doctoral thesis (2021), x, 272 pp.

"With rapidly changing digital platforms and the impact of globalization on cultural diplomacy that has provoked the increasing mediatization of the field, non-state actors are now able to expand networks and gain legitimacy by addressing new publics using digital spaces. While the research about th ... more

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Comunicar derechos en el posconflicto: Caja de herramientas y estrategias
Key Guidance

Guilherme Canela et al.

World Bank;UNESCO (2019), 304 pp.

"Queremos entender la comunicación y el acceso a la información como medios para la conquista de otros derechos. Hay innumerables rutas que podríamos tomar para llegar a este destino; la elegida acá es la que entiende la comunicación como un ecosistema complejo que debe estar imbricado en la co ... more

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Diseño de un modelo de producción de vídeo-lecciones basado en el edu-entretenimiento para la formación pedagógica a través de MOOC

Edna Manotas Salcedo

Universidad de Huelva (2019), 312 pp.

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Influencing the Means But Not the Ends: The Role of Entertainment-Education Interventions in Development

Christopher Grady, Alice Iannantuoni, Matthew S. Winters

University of Illinois at Urbana-Champaign, Department of Political Science (2019), 40 pp.

"As new information technologies facilitate the production and dissemination of broadcast media, entertainment-education interventions are increasingly used in attempts to influence audiences on issues such as political participation, support for democracy, violence against women, and tolerance of e ... more

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The State of SIE: Mapping the Landscape of Social Impact Entertainment

Adrian Pennington, Ann Brady, Ferdinand Simon et al.

Human After All (2019), 186 pp.

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Spielend lernen! Computerspiele(n) in Schule und Unterricht

Wolfgang Zielinski, Sandra Aßmann, Kai Kaspar, Peter Moormann (eds.)

Düsseldorf; München: kopaed (2017), 198 pp.

"Computerspiele sind Kulturgut. Sie sind etablierte und treibende Kraft gesellschaftlicher Transformationsprozesse in der Freizeitgestaltung und des Medienkonsums zu Unterhaltungszwecken. Aber lassen sich gerade in kommerziellen Spielen – sogenannten off-the-shelf games – auch Bildungspotenziale ... more

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Entertainment-Education and Health and Risk Messaging
Top Insights

Suruchi Sood, Amy Henderson Riley, Kristine Cecile Alarcon

Oxford University Press (2017)

"Entertainment-education (EE) began as a communication approach that uses both entertainment and education to engender individual and social change, but is emerging as a distinct theoretical, practice, and evidence-based communication subdiscipline. EE has roots in oral and performing arts tradition ... s spanning thousands of years, such as morality tales, religious storytelling, and the spoken word. Modern-day EE, meanwhile, is produced in both fiction and nonfiction designs that include many formats: local street theater, music, puppetry, games, radio, television, and social media. A classic successful example of EE is the children’s television program Sesame Street, which is broadcast in over 120 countries. EE, however, is a strategy that has been successfully planned, implemented, and evaluated in countries around the world for children and adults alike. EE scholarship has traditionally focused on asking, “Does it work?” but more recent theorizing and research is moving toward understanding how EE works, drawing from multidisciplinary theories. From a research standpoint, such scholarship has increasingly showcased a wide range of methodologies. The result of these transformations is that EE is becoming an area of study, or subdiscipline, backed by an entire body of theory, practice, and evidence. The theoretical underpinnings, practice components, and evidence base from EE may be surveyed via the peer- reviewed literature published over the past 10 years. However, extensive work in social change from EE projects around the world has not all made it into the published literature. EE historically began as a communication approach, one tool in the communication toolbox. Over time, the nascent approach became its own full-fledged strategy focused on individual change. Backed by emerging technologies, innovative examples from around the globe, and new variations in implementation, it becomes clear that the field of EE is emerging into a discrete theoretical, practice, and evidence-based subdiscipline within communication that increasingly recognizes the inherent role of individuals, families, communities, organizations, and policies on improving the conditions needed for lasting social change." (Summary) more

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Klimaschutz als Medienwirkung: Eine kommunikationswissenschaftliche Studie zur Konzeption, Rezeption und Wirkung eines Online-Spiels zum Stromsparen

Imke Hoppe, Elke Grittmann, Jeffrey Wimmer

Ilmenau: Universitätsverlag Ilmenau (2016), 276 pp.

"Aus der Perspektive der Rezeptions- und Wirkungsforschung stellt sich die Frage, wie mediale Kommunikation dazu beitragen kann, dass Menschen klimabewusster handeln. Die bisherigen Ergebnisse zeigen, dass viele der typischen Darstellungsformen des Klimawandels - wie Katastrophenbilder - eher kontra ... produktiv wirken. Die vorliegende Arbeit widmet sich deswegen der Frage, welche Medieneigenschaften klimaschonendes Handeln positiv unterstützen. Den theoretischen Ausgangspunkt bildet das Forschungsfeld Nachhaltigkeitskommunikation. Der hier verortete Ansatz der Handlungsorientierung nimmt an, dass Menschen in Lernsituationen selbst aktiv handeln müssen, damit sie das Gelernte in ihren Alltag übertragen. Handeln wird durch fünf Merkmalen charakterisiert: Intentionalität, Erstellen eines Produktes, Handlungsspielraum, Bewusstheit des Handelns und der Prozesscharakter. Hieraus werden Gestaltungsempfehlungen für ein Online-Spiel formuliert und Variablen für die empirische Studie abgeleitet. Als zweite theoretische Säule wird das Forschungsfeld "Interactive Storytelling" erschlossen und das dramentheoretische Modell von Lessing ausgewählt. Um das entwickelte Variablenmodell zu testen, wird das Online-Spiel "RED - Renewable Energy Drama" (ca. 10 Spielminuten) konzipiert. Es thematisiert das Stromsparen im eigenen Haushalt. Eine quantitative Online-Befragung (n=287) prüft die theoretischen Annahmen, ergänzend werden Interaktionsdaten aus dem Spielverlauf erfasst. Die Ergebnisse der Studie zeigen, dass ein hoher Alltagsbezug der entscheidende Faktor ist. Stehen verschiedene, alltagsnahe Möglichkeiten zur Verfügung, um eine Aufgabe zu lösen (Handlungsspielraum), dann denken die Spieler stärker darüber nach, wie sie diese Aufgabe üblicherweise zuhause lösen (Bewusstheit). Dies wiederum hat einen positiven Effekt auf alle Dimension von Handlungskompetenz: die Spielenden haben den Eindruck, alltagstaugliche Heuristiken zum Stromsparen zu lernen, sich die Bedeutung ihres eigenen Handelns für den Klimaschutz bewusst zu machen und eigene Verhaltensweisen zu reflektieren und/oder zu verändern. Einen ebenso positiven Effekt hat es, wenn das Feedback zu den gelösten Aufgaben als hilfreich bewertet wird, was besonders dann der Fall ist, wenn Verhaltensalternativen miteinander verglichen werden. Auch Spielcharaktere, die ein realistisches Verhalten mit typischen, konfligierenden Gedanken und Gefühle in alltäglichen Entscheidungssituationen zeigen, haben einen positiven Effekt auf die Handlungskompetenz." (Zusammenfassung) more

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Entertainment-Education Through Folksongs

Alex C. Asigbo, Ebele V. Ojukwu

In: Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa

Chima E. Onuekwe (ed.)

Victoria, BC: Friesen Press (2015), pp. 63-77

"This paper makes a critical appraisal of the impact of folksongs in entertainment education. The paper adopts historical methodology and is anchored on the social learning theory." (Abstract)

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Comunicación para el cambio social: La participación y el empoderamiento como base para el desarrollo mundial

Thomas Tufte

Barcelona: Icaria Editorial (2015), 255 pp.

"El inicio del siglo XXI ha venido marcado por los debates que, en el plano internacional, están sometiendo a revisión la comunicación para el desarrollo con el fin de proponer otras alternativas como comunicación para el cambio social o comunicación para el empoderamiento ciudadano y ecosocial ... more

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Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa

Chima E. Onuekwe (ed.)

Victoria, BC: Friesen Press (2015), xix, 271 pp.

"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi ... more

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Making Democracy Fun: How Game Design can Empower Citizens and Transform Politics

Joshua Lerner

Cambridge, Mass.: MIT Press (2014), viii, 267 pp.

"In Making Democracy Fun, Josh Lerner offers a novel solution for the sad state of our deliberative democracy: the power of good game design. What if public meetings featured competition and collaboration (such as team challenges), clear rules (presented and modeled in multiple ways), measurable pro ... more

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Sending Messages to Reduce Violent Conflict

Sumedh Rao

GSDRC (2014), 11 pp.

"Sending messages is likely to only be effective in conjunction with a comprehensive approach involving a wider range of activities, such as dialogue or training. The media, such as newspapers, radio and television, are the main way that messages to change attitudes and behaviour are communicated in ... more

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Rethinking Entertainment-Education for Development and Social Change

Rafael Obregón, Thomas Tufte

In: The Handbook of Development Communication and Social Change

Karin Gwinn Wilkins; Thomas Tufte; Rafael Obregón (eds.)

Chichester: Wiley Blackwell (2014), pp. 168-188

"The story of entertainment-education (EE) is that of a highly successful communication strategy that has achieved global recognition as a useful and effective approach to tackling contemporary development challenges. This chapter discusses the observed diversification of the science produced around ... more

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Entertainment Education Saves Lives and Improves Health: Key Steps to Developing Effective Programs

Caroline Jacoby, Jane Brown, Uttara Bharath Kumar, Rajiv N. Rimal, Sanjanthi Velu

In: Health Communication: Strategies for Developing Global Health Programs

Do Kyun Kim; Arvind Singhal; Gary L. Kreps (eds.)

New York et al.: Peter Lang (2014), pp. 83-100

Gamification for Innovators and Entrepreneurs: Using Games to Drive Innovation and Facilitate Learning Top Insights

Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice Inspiring Practice

Comunicar derechos en el posconflicto: Caja de herramientas y estrategias Key Guidance

Entertainment-Education and Health and Risk Messaging Top Insights

Gamification for Innovators and Entrepreneurs: Using Games to Drive Innovation and Facilitate Learning
Top Insights

Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
Inspiring Practice

Comunicar derechos en el posconflicto: Caja de herramientas y estrategias
Key Guidance

Entertainment-Education and Health and Risk Messaging
Top Insights