"Este trabajo busca discutir las relaciones que se han establecido en la sociedad paraguaya entre el Estado, la sociedad civil y los medios de comunicación como expresión de diversos intereses sociales, políticos y económicos. Al mismo tiempo, también se propone hurgar y desvendar por un lado,
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y por el otro, desarrollar una exégesis, sobre los distintos elementos y momentos históricos, a partir de los cuales se fue conformando, mínimamente, un pensamiento en el campo comunicacional paraguayo. La propuesta atraviesa diversas etapas históricas y se nutre en varios aspectos del desarrollo e impulso de las ciencias sociales paraguayas. Al mismo tiempo, se intenta establecer relaciones entre un pensamiento local, y otro desarrollado fuera del país –o a la inversa–, y que de alguna manera constituyen una propuesta de “rango medio” de lo que puede denominarse el despliegue de unas teorías de la comunicación. Analizando documentos producidos desde el poder durante la Primera República paraguaya (1811-1870), asimismo estudiando cuatro textos sobre el periodismo paraguayo publicados entre los años 1890-1911 (Parodi, Rodríguez Alcalá, Pane y E. Solano López), el presente libro intenta reconstruir y presentar el camino histórico recorrido por aquello que podría ser denominado un “borrador” del pensamiento comunicacional paraguayo." (Contratapa)
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"While the scholarship on communication theory has evolved over many years in Africa it is still work in progress. This discourse has been anchored in society's cultural milieu. The import of this is that the debate has evolved without incorporating the realities of Africa. Consequently, theories of
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communication and of the mass media are an ill fit on the continent. As communication scholarship in Africa matures, it requires examining how the realities of the continent can contribute to the development of a theory that best matches this environment. Some of these realities include the evolution of African governance, its culture, and the progression of communication as a discipline. While this article does not make the leap to propose what such a theory would look like, it seeks to raise some of these realities as a starting point for further discussion." (Abstract)
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"Este libro ambiciona explicar la naturaleza compleja de la comunicación iberoamericana, reconociendo que sus contornos geopolíticos y sus origenes etnoreligiosos constituyen variables fundamentales para entender el tejido multicultural de su identidad mestiza. Tomamos como referencia el método c
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omparativo, estratégia investigativa apropriadamente elegida por David Hees & Roberto DaMata para diseñar el concepto antropológico de cultura. 'Desde los años 80, el concepto de cultura se encuentra en dramática transición. [...] Para interpretar la cultura de forma abrangente, los antropólogos adoptan una postura comparativa'." (Introducción, página 9)
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"Although practice theory has been a mainstay of social theory for nearly three decades, so far it has had very limited impact on media studies. This book draws on the work of practice theorists such as Wittgenstein, Foucault, Bourdieu, Barth and Schatzki and rethinks the study of media from the per
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spective of practice theory. Drawing on ethnographic case studies from places such as Zambia, India, Hong Kong, the United States, Britain, Norway and Denmark, the contributors address a number of important themes: media as practice; the interlinkage between media, culture and practice; the contextual study of media practices; and new practices of digital production. Collectively, these chapters make a strong case for the importance of theorising the relationship between media and practice and thereby adding practice theory as a new strand to the study of anthropology of media." (Publisher description)
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"[...] Fortunately, in the last decade in particular, much progress has been made on incorporating social science theory into both campaign design and evaluation, primarily in the health field. Indeed, evaluators are being encouraged to engage in theory testing and/or logic model development. Findin
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gs from recent meta-analyses suggest that newer communication campaigns are increasingly utilizing theory. In addition, there has been great diversity in the theories being applied in this area, and many of the theories being used most often, including the Theory of Reasoned Action, Social Cognitive Theory, and the transtheoretical “Stages of Change” model, also are widely studied in the health behavior change literature.
An evaluation research team typically consists of program staff in charge of program planning and a program evaluator. Often, the program evaluator is one of the few behavioral or social scientists on the project. Without a theorist on the team, the theory behind the project is likely to remain implicit from the start. The failure to acknowledge or discuss theory from the beginning risks wasting resources on message strategies that are not adequately linked to psychosocial predictors of behavior, and on performance measures that are off the mark. Thus, all program personnel should be involved in theory/logic model development so that the theoretical underpinnings of the project are grounded in more than evaluator assumptions." (Introduction)
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"This is the latest edition of the textbook especially written for seminary and religious communication formation. It is also published in India and has translations in Italian and Bahasa Indonesia. A Spanish translation is underway. New ideas are infused in a chapter “New media communication.”
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The history of communication is extended to the evolution of digitized media, satellites and Internet. Updated statistics on mass media penetration worldwide also add up to a comprehensive understanding of communication, and its influence on the Church’s essential mission. The book’s strength lies in the theology of communication expounded, and in practical explanation of human communication theories and concepts." (Publisher description)
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