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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Handbuch Zeitschriftenforschung
Bielefeld: transcript Verlag (2023), 627 pp.
"Wie werden Gesellschaften in Zeitschriften betrachtet und welche Übersetzungsleistungen bieten jene in unterschiedlichen gesellschaftlichen Kontexten? Um diesen Fragen nachzugehen, analysieren die Beiträger*innen des Bandes das Zusammenspiel von Textgestaltung, Design, Inhalten, Infrastrukturen u
...
Magazine Production
London; New York: Routledge, 2nd ed. (2017), x, 185 pp.
"Magazine Production presents a guide to the practical processes of taking a magazine from initial idea to final product. This second edition provides important revisions on these production processes by examining the technological and business advancements which have reshaped the magazine industry
...
Cómo crear tu negocio de revistas
Pamplona: Ediciones Universidad de Navarra (EUNSA) (2016), 245 pp.
Inside Magazine Publishing
London; New York: Routledge (2014), xvi, 274 pp.
"Inside Magazine Publishing is an engaging and practically-focused textbook exploring all aspects of the contemporary magazine industry. Editors David Stam and Andrew Scott present a detailed analysis of the key elements of the magazine business today with both a look back to the past and a projecti
...
New Media for a New China
Malden; Oxford: Wiley Blackwell (2010), x, 244 pp.
Der Relaunch: Zeitung - Zeitschrift - Internet
Konstanz: UVK (2009), 222 pp.
"Die Ansprüche von Lesern an Zeitungen, Zeitschriften und Websites steigen ständig. Experten empfehlen deshalb, alle vier bis fünf Jahre eine Neugestaltung durchzuführen. Gerade im Angesicht des Medienwandels ist es unabdingbar, seine Objekte für die Leser und Nutzer attraktiv zu halten. Dieses
...
A arte de editar revistas
São Paulo: Companhia Editora Nacional (2009), 399 pp.
"O primeiro grande livro brasileiro sobre edição de revistas. Escrito por uma das mais notáveis personalidades do mercado editorial brasileiro, A Arte de Editar Revistas é um guia prático e completo, com o passo-a-passo para o desenvolvimento do conceito e do design, a edição de matérias e d
...
Publishing, Books and Reading in Sub-Saharan Africa: A Critical Bibliography
Deep Insights
Lochcarron: Hans Zell Publishing, 3rd ed. (2008), xlix, 712 pp.
El mercado de revistas en la Argentina
Buenos Aires: Universidad Austral (2008), 247 pp.
Every Nonprofit's Guide to Publishing: Creating Newsletters, Magazines & Websites People Will Read
Berkeley: Nolo, 440 p. (2007), 440 pp.
"In their new book, magazine business consultant Cheryl Woodard and editor Lucia Hwang team up to put professional advice in the hands of the nonprofit community. Readers learn step-by-step how to set goals and present core messages; manage the business side of a publication; edit high-quality conte
...
Advertising in the News: Paid-For Content and the South African Print Media
Capetown: HSRC Press (2007), vi, 70 pp.
"The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising, in particular, developing the content that advertisers most desire content that
...
Pop Culture China! Media, Arts, and Lifestyle
Santa Barbara, Calif.: ABC-CLIO (2007), xvii, 384 pp.
South East Europe Media Handbook 2005/2006
Belgrade: South East Europe Media Organisation (SEEMO) (2006), 748 pp.
"It is a simple fact that it is hard to find reliable information on the media in South Eastern Europe. The 'South East Europe Media Handbook' bridges this gap in a unique way and offers basic information about the situation of the media in Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus,
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Magazines: A Complete Guide to the Industry
New York: Peter Lang (2006), viii, 211 pp.
Middle East Media Guide 2006
Dubai: MediaSouce (2006), 380 pp.
Marketing de periódicos y revistas
Madrid: Pirámide; ESIC Editorial (2005), 358 pp.
"Esta obra es una gran aportación a la escasísima literatura existente en castellano sobre el marketing aplicado a dos sectores tan dinámicos como el de los periódicos y el de las revistas. Se trata de un libro con un evidente enfoque práctico. En sus páginas el lector encontrará abundantes r
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South East Europe Media Handbook 2004/2005
Belgrade: South East Europe Media Organisation (SEEMO) (2005), 404 pp.
Die Zeitschrift: Von der Idee bis zur Vermarktung
Konstanz: UVK (2004), 364 pp.
"Behandelt Konzeption, Redaktion, Vermarktung, Anzeigen- und Markenmanagement, Vertrieb, Zeitschriftentypen, Darstellungsformen, Covergestaltung, Schriftstile und Layout." (Verlagsbeschreibung)
