"In line with the rapidly evolving digital media landscape, this second and fully revised edition of Understanding Media Economics moves beyond the convention of a sector-specific approach to analysis of media economics, and instead offers a framework focused on key themes and imperatives that, in t
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he twenty-first century, are central to a grasp of how economic forces impact on the operation of media industries. It explores a series of topics of relevance to the economics of media – such as innovation, digital multi-platform developments, economics of networks, the impact of two-way connectivity on market demand, risk-spreading strategies, copyright, corporate expansion, advertising – whose resonance frequently extends beyond individual sectors and across the industry as a whole. The general aim is to open up to non-specialists in economics the many fascinating economic traits and pressing industrial policy questions surrounding media industries and markets in the digital era." (Preface, page xi)
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"The global economic downturn has affected countless businesses across the region, forcing them to slash costs, lay off employees, and reduce output. Media businesses are no exception. However, when media businesses are hit, it is not just their turnover that suffers: their primary function, the del
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ivery of news to citizens, feels the impact too. To explore the impact of the crisis on independent media and accountability journalism, the Media Program carried out a study in 18 post-socialist countries heavily hit by the crisis: Albania, Armenia, Bosnia and Herzegovina, Bulgaria, Czech Republic, Estonia, Hungary, Kyrgyzstan, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Poland, Romania, Serbia, Slovakia, and Ukraine. The study looks at media performance in 2009 compared with the previous three years, explores the cost-saving measures taken by significant news carriers, and the effects of these measures on output, breadth and depth of coverage, scope of investigative reporting, and opportunities for open public debate." (OSI website)
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"With the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowl
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edge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growing area. This volume draws on the expertise of authors and collaborators across the globe." (Publisher description)
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"El objeto del presente estudio son las industrias llamadas "infocomunicacionales", que incluyen medios de comunicación, industrias de telecomunicaciones, internet y otras industrias culturales (editorial gráfica, fonografía y cinematografía). La investigación se ha realizado en Sudamérica y M
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éxico. También se relevaron datos de España. Se muestra en este texto cómo muy pocos grupos infocomunicacionales concentran la mayor parte de la producción, edición y distribución de los contenidos (información y entretenimiento) que circulan en las sociedades latinoamericanas, condicionando de este modo la diversidad de voces a escala masiva." (Descripción de la casa editorial)
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"In the great debate about ‘cultural imperialism’ in the 1970s and 1980s, the advertising industry was singled out as a key mechanism by which the economies and societies of the ‘Third World’ countries were seen to be dominated by the rich countries of North America and Europe. Yet, relative
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to critical research on the other international communication industries also held to exert such dominance, notably television and news, the advertising industry as such has since been rather neglected. The research presented in this article is based on material gathered by a collaborative team of researchers reporting on the recent state of play within the constellation of interests which make up the advertising industry in Brazil, Mexico, Argentina and Chile. The article thus provides a detailed empirical account of the modes in which the advertising industry now binds these leading nations of Latin America into both economic and cultural globalization." (Abstract)
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"This book presents a network analysis of media ownership dependencies in ten Central and Eastern European countries. In addition to a detailed description of the media landscapes in the Czech Republic, Estonia, Romania and Slovenia it furthermore gives an overview of news agencies operating in thes
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e countries. The publication is the final report of the research project "Media markets in Central and Eastern Europe - Chances of and threats against media pluralism in Europe" carried out at Danube University Krems (Austria)." (Publisher description)
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"Der Fischer Atlas Medien bietet einen einzigartigen Überblick über die globale Medienrevolution, skizziert die Entwicklung der alten und der neuen Medien und wirft einen Blick in die mediale Zukunft. In Karten, Graphiken, Texten und Tabellen informiert dieser Atlas über: Informationsgesellschaft
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, Zeitungen im digitalen Zeitalter, Rundfunk und Fernsehen, Film und Kino, Medienunternehmen, Telefon und Handys, Internet, Websites und elektronische Post, E-Commerce und E-Tourismus und andere Schlüsselthemen aus dem Bereich Medien." (Verlagsbeschreibung)
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