"Dem Lokaljournalismus geht es nicht gut. Verlage kämpfen seit Jahren mit Anzeigenverlusten, die Arbeitsbelastung nimmt kontinuierlich zu, immer mehr Redaktionen werden dichtgemacht. Dabei ist gerade Lokaljournalismus wichtig für unsere Demokratie. Community-Journalismus kann ein Weg raus aus dies
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em Dilemma sein. Kleine, unabhängige Lokalredaktionen, die ihre Inhalte zusammen mit der Community entwickeln, wieder auf die Menschen zugehen und sie einladen, ihre unmittelbare Umgebung mitzugestalten. Wie können wir die Community in unsere Recherchen einbinden? Wie bringen wir die Menschen dazu, uns auch finanziell zu unterstützen? Wie sieht ein diversifiziertes Geschäftsmodell aus? Und warum ist Marketing so wichtig für den Erfolg? Diese und viele weitere Fragen beantwortet dieses Buch, ergänzt durch Tipps und Best-Practice-Beispiele der Pioniere der Branche. Aufgaben am Ende jedes Kapitels bringen Gründende außerdem Schritt für Schritt ihrem Ziel näher, mittel- und langfristig erfolgreich zu sein." (Verlagsbeschreibung)
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"Richard J. Tofel, the former president and founding general manager of ProPublica, offers actionable strategies to help nonprofit newsrooms and news entrepreneurs build sustainable organizations. Drawing on his years of experience in managing and running a nonprofit newsroom, Tofel shares how to: d
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raft a strong mission statement; create a business plan, devise a fundraising strategy; build a board; sustain organizational structure; and much more." (Back cover)
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"This media viability handbook is unique in that it has been written by media startups themselves and presents the learnings of 21 digital pioneers including the Philippines' Rappler, Egypt's Mada Masr and Animal Politico in Mexico. The pages are filled with tips and information these media startups
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from 18 different countries wished they had when they first started out. It includes lessons learned, advice for successful growth and perhaps most importantly, how to sustain a startup's success. The handbook presents a three-step approach: the start phase, growth phase and the media viability phase. It highlights an approach that focuses not only on revenue streams — an area that many startups put too much emphasis on — but aspects of the business such as human resources and audience engagement, which are crucial for achieving media viability. Each chapter of the handbook explores one of the three steps in depth. In the first chapter, we hear from six startups in the Middle East and North Africa (MENA). They share their experiences of turning an idea into a reality and share the knowledge they learned during the start phase focusing on revenue streams, audience engagement, collaboration and donors' motives. In chapter two, seven startups from the Asia region dive into structure and growth. There is a particular focus on diversifying revenue streams, staffing and internal organization, identifying a core mission and capitalizing on your strengths. Chapter three features eight startups from Latin American countries who impart their knowledge on sustaining the success they have achieved. It rounds up the important lessons that digital media entrepreneurs should carry with them at all times. Community building, producing a quality product and involving the whole team in decision making processes are key." (Publisher description)
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"The Startup Guide is our attempt to curate the information and tools we think are essential to launch an independent newsroom and leading a successful enterprise well beyond startup. The areas of focus include business planning, audience development, revenue generation and nonprofit management. All
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to support those who want to start a sustainable nonprofit news organization." (https://inn.org/research/guides/startup-guide)
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"The purpose of this guide is to be an introduction to podcast production and monetisation, helping you through the basics of creating and launching a podcast - from recording and editing to distribution and promotion. Additionally, it will explain how to find and use the metrics and analytics to ma
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ke your podcasts profitable. Because of the multifaceted production of podcasts, some of the more technical sections have been condensed [...] This guide will focus only on audio podcasts. There are some video format podcasts, for which a guide would include segments on video shooting and editing. But the same basic strategies apply. After reading this guide, you should be able to start your own podcast production and turn it into a profitable product." (Pages 4-5)
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"The authors present regional trends from Sub-Saharan Africa, the Americas, and Eastern Europe in light of global developments in investigative reporting, taking into consideration different muckraking cultures, and share examples of successful strategies of investigative media outlets. They suggest
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that a comprehensive and collaborative approach in supporting investigative media is needed to ensure a viable future for investigative media as well as the sector itself. For this, a model describing elements specific to the viability of investigative journalism is presented to help media startups, donors, media development NGOs identify possible areas of support." (Abstract)
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"This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publ
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ishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout." (Publisher description)
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"In this report, we analyse six examples of digital journalism start-ups developing new editorial priorities, distribution strategies, and funding models for an increasingly digital Indian media environment. After years of slow growth, internet use and digital advertising has grown very rapidly in I
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ndia in recent years, powered especially by the spread of mobile internet use, and double-digit growth in both the number of users and which in advertising is expected to continue. India now has the second-largest number of internet users in the world and rapid growth in internet use and digital advertising is seen by many as the biggest market opportunity outside China since the internet took off in the United States in the 1990s. The start-ups we examine here are examples of how Indian journalists, technologists, and entrepreneurs are working to develop different contentbased (the Quint, Scroll), aggregation-based (InShorts, DailyHunt), or nonprofit (The Wire, Khabar Laharirya) models for doing journalism fit for a digital India." (Executive summary)
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"Our remit was to look for innovative media outlets that are producing high-quality news, that are technologically innovative and that might actually survive financially. Accordingly, we spent three months interviewing media innovators around the world and reading what others have written on the sub
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ject. This report is divided into seven sections: 1) this introduction, 2) our main findings, 3) two sets of recommendations, one for the media development community and another set for people starting a media outlet, 4) an “Innovation Index” listing practices that we found around the world, 5) a description of our methodology, 6) a review of practitioner reports we read, 7) write-ups describing 35 media outlets, based on interviews we conducted [...] We were inspired and encouraged by what we saw. All over the world, independent media outlets are innovating and overcoming obstacles. Globally, start-ups are demonstrating the drive to take risks for the sake of a good idea. The challenges facing these outlets—and the innovations employed to tackle them—broadly fall into four categories: editorial, business, distribution and security. Operating with agility, media start-ups are finding creative ways to gather and disseminate information. In India, Gram Vaani uses a mobile phone social network to connect the rural poor and circumvent legislative prohibitions on radio broadcasting. In Zimbabwe, The Source survives in the repressive media climate by focusing on business journalism. Oxpeckers in South Africa uses geomapping to report on rhino poaching. Crikey in Australia has built a successful business model based on soliciting tips and scandal from the same audience it reports on and Kenya’s African SkyCAM deploys drones to avoid negotiating with police for access to disaster zones [...] Instead of finding a clear model for what works, we found confirmation of many things we knew or suspected. Independent media outlets vary in size, ambition and model. Few have fully succeeded, while many do one thing well, which typically reflects the founder’s particular strength—usually in journalism or technology [...] Most media outlets we found are small, run by a few full-time staff supplemented by volunteers and freelancers, and supported by a combination of grants, donations and haphazard business endeavors. The leaders at most organizations we interviewed were motivated by a desire to produce high-quality journalism rather than meet particular financial or audience goals." (Executive summary, page 5-7)
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"The discussion of opportunity costs, choosing a platform and networking strategies highlights the clear need for more industry data and transparency [...] Further, the private sector can monetize research on network effects and fundraising norms across the continent [...] Regarding the supply of ca
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pital in Africa, the Cheetah Fund model could potentially be scaled across the East Africa region, or even the entire continent, to include other crowdfunding platforms and instruments, such as debt [...] entrepreneurs should seek partnerships with individuals or marketing firms located in more developed crowdfunding ecosystems [...] There is significant room for payment systems innovation within the private sector." (Conclusion, page 15)
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"The KAS Media Program South East Europe has [...] developed a training course in self-employment for online journalists, which took place for the first time from 23rd to 25th October 2013 in Belgrade, Serbia. The findings from this training are presented in a compact form in this handbook. It is es
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pecially suitable for journalistic start-ups on the Internet, but also gives freelance journalists in other media divisions valuable suggestions. Of course, many tips are not limited to South Eastern Europe, but are of universal application." (Foreword)
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"This manual describes the process for starting a local radio station—the organization of community support and planning, equipment needs, programming strategies, business growth and sustainability and journalistic ethics and standards. This manual does not insist that you follow a set of rules to
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start and operate a station. But it does offer important guidelines about what things you might think about, why they are important and how you can learn from the experiences of other communities in other parts of Afghanistan and the world. There’s information in this manual for community supporters, station managers, reporters, technicians and other workers, and you can give copies of this manual to them." (Page 7)
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"The purpose of this guidebook is to help develop the skills required to handle the growing flux of waste generated by the new and used computer markets for the benefit of the environment and public health. Problems generated by this computer waste are affecting the world in general and developing c
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ountries in particular. It represents the negative side of the reduction in the digital divide in a world where one billion PCs were expected to be in use this year and one billion mobile phones were expected to be sold. It also aims to support the emergence of new business opportunities. It should prove useful for NGOs and local development stakeholders in fostering small and micro entrepreneurships. The guidebook is available free of charge online. In addition, its open license will allow interested parties to create versions adapted to local condition and particular contexts." (Back cover)
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"This study claims to be one of the first attempts to explore the field of radio economics in rural Africa. Based on in-depth questionnaires filled in by 15 radio stations in Uganda, Tanzania, Malawi, Ghana and Mali, it found that the costs vary widely according to the type of ownership, i.e. public
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, commercial or community radio. The average start-up costs fluctuate between $50,000 and 100,000. The annual operating costs range between $20,000 to $540,000 for public broadcasters, $2,500 to $930,000 for commercial stations and $2,500 to $286,000 for community stations. The costs of programming are largely dependant on the level of interactivity of the programme format, the accessibility of additional resources to produce specialised programmes, and the type of station producing the programme. The study found that community stations tended to invest more resources in interactive programming with community involvement and less on in-studio formats. The sale of airtime is important revenue for most stations. There is no shortage of investment for starting up radio stations (in particular community radios), but the common challenge remains the sustainability beyond the initial investment." (CAMECO Update 1-2009)
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