"This article takes a visual approach to the study of an auralmedium. It argues that the radio set had a powerful visual presence in popular culture in Southern Africa between the 1950s and the 1970s when most people bought their first radio sets. Advertisements for radios carried by the press offer
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the most prominent examples of this iconography. In South Africa, Rhodesia and Zambia, radio advertisements developed a distinctive aesthetic that blended global and local influences and framed the relationship between the new technology and society. Although the radio set was presented as part of a forward-looking, ostensibly inclusive vision of modernity, sales strategies also served to associate radio with whiteness and masculinity by looking backwards to the racial and gendered hierarchies of the colonial past. The homogeneity of advertising on both sides of the liberation divide demonstrates the pervasive cultural influence of settler colonialism both before and after formal decolonisation." (Abstract)
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"The book contributes to the sparse academic literature on African and minority language media research. It serves as a compendium of experiences, activities and case studies on the use of native language media. Chapters in this book make theoretical, methodical and empirical contributions about ind
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igenous African language media that are affected by structural factors of politics, technology, culture and economy and how they are creatively produced and appropriated by their audiences across African cultures and contexts. This book explores indigenous African language media about media representations, media texts and contents, practice-based activities, audience reception and participation, television, popular culture and cinema, peace and conflict resolution, health and environmental crisis communication, citizen journalism, ethnic and identity formation, beat analysis and investigative journalism, and corporate communication. There are hardly any similar works that focus on the various issues relating to this body of knowledge." (Publisher description)
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"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models,
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and native-only formats in digital and multimedia form that revisit the boundary negotiation between editorial and business departments. The Native Advertising Playbook casts new light on the complex, overlapping and increasingly coupled relations between consumers and clients that require significant alignment and coordination to succeed." (Executive summary)
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"Brand creation and management has undergone a substantial change in recent years as a result of new communication strategies, adaptation to the digital transmedia paradigm, and interaction with consumers. The use of an audio identity as a variable in this architecture and its inclusion in the diffe
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rent points of contact with consumers has generated a growing interest in audio branding. This article responds to the need to establish a conceptual basis and the state of the art in order to advance in the in-depth study of the discipline through a systematic review of the literature. This review was carried out in the Web of Science databases for the 2011–2020 period. After the initial filtering, a total of 36 articles were analysed and divided into four areas of relevance: phonetics in brand names, audiovisual advertising and branding, local city or country branding, and political branding." (Abstract)
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"Der Band bietet vielfältige Einblicke in die aktuelle kommunikationswissenschaftliche Rezeptions- und Wirkungsforschung rund um das Thema Nachhaltigkeit. Die Beiträge beschäftigen sich etwa damit, wie die Thematik in den (sozialen) Medien verhandelt wird, wie sich verschiedene Botschafts- und Ko
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ntextmerkmale auf nachhaltiges Verhalten auswirken oder auch welche Rolle etablierte und ‚neue‘ Akteurinnen und Akteure – wie Influencerinnen und Influencer oder die eigenen Social-Media-Kontakte – für die Nachhaltigkeitskommunikation spielen." (Verlagsbeschreibung)
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"Media representations of ageing play a role in stereotype formation and even reinforce them. Encountering these stereotypes can negatively impact the self-esteem, health status, physical wellbeing and cognitive performance of older people. This international collection examines different dimensions
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of ageing and ageism in a range of media. Chapters include explorations of the UK media during the COVID-19 pandemic; age, gender and mental health in Ghana; advertising in Brazil; magazines in Canada; Taiwanese newspapers; comics, graphic novels and more." (Publisher description)
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"The book traces communication in Nigeria back to pre-colonial indigenous communication, through the development of telecommunication, broadcasting networks, the press, the Nigerian flm industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic li
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terature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigeria-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, flm, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a fnal section theorising the future of communication studies in Nigeria in light of the digital media revolution." (Publisher description)
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"Despite the impact of the pandemic, it’s worth noting that the news media industry is a US$ 112.4 billion business, according to our analysis. But, of course, we cannot come up with any original superlatives (and won’t) to characterise the effects of the pandemic on our business (some bad, some
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good) last year and today, and the way we work and will work in the future. For the business, the figures speak for themselves [...] 43% of respondents from our WPT Publishers Outlook survey said their revenues declined by more than 20% “in the last 12 months”; another 7% said theirs declined by more than 10%. On average, overall revenue was down by 11%, publishers reported. Print advertising took the biggest brunt of the crisis: down 19.5%. Print circulation revenue also took a hit: down 13%. However, 17% of publishers reported an increase in revenues last year, according to our Outlook survey, with 11% actually saying revenues were up more than 20%. When compared to the Great Recession a decade ago, that is five and half times higher than publishers reported then. Digital reader revenue and digital readership continued to increase significantly – up nearly 27% and 36%, respectively last year (Outlook) – as audiences seek out quality journalism amid an uncertain “climate,” rife with misinformation and distrust. And, as publishers lean into digital subscriptions and audiences-first strategies as pillars of a sustainable future. While digital advertising remains a challenge on a number of fronts, revenues increased 8.8% last year (Outlook). Newspaper ad spend now makes up 5.7% of global ad spend (-2.2% YoY)." (Executive summary)
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"La comunicación persuasiva es la resultante de la suma de la comunicación estratégica y la comunicación empática. Esta fórmula combina conceptos en los que profundiza el libro, con el objetivo de identificar hacia dónde va la publicidad, término que, desde el punto de vista de las autoras,
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debe evolucionar hacia el de comunicación persuasiva integrada (CPI), cuyo paradigma proponen. Las autoras se inspiran en la fórmula de las 5W que Lasswell propusiera en 1948 y revisan los elementos básicos de cualquier paradigma comunicativo - quién, a quién, dice qué, cómo lo dice, en qué canal y con qué efectos -, adaptándolos a las particularidades de la revolución comunicativa que vivimos, en el seno de la sociedad colaborativa y la cultura participativa que han promovido las nuevas tecnologías. Si el emisor de la CPI -«¿Quién?»- es un anunciante que busca construir una marca útil, el destinatario -«¿A quién?»-, el famoso prosumer, es un receptor experto en muchas cosas pero, especialmente, en una: en ser persona. Por otro lado, ¿cómo contar de manera sugerente y memorable aquello que el mensaje persuasivo quiere transmitir? El recurso a los insights para conceptualizar creativamente, el storytelling y los contenidos de marca, como el branded content, pueden ayudar. Por su parte, al responder a la cuestión de «¿En qué canal?», las autoras reflexionan sobre cómo la persona se ha convertido en el medio en sí misma y se detienen en la estrategia de medios desde el enfoque de la convergencia mediática y las narrativas transmedia, que han dado lugar a acciones o técnicas que, enmarcadas siempre en el medio digital, avalan las características del paradigma de la CPI." (Cubierta del libro)
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"The news publishing industry remains the leading investor in journalism worldwide. And the global appetite for quality news is undiminished. Paying news audiences – print and digital – rose 0.5% to 640 million per day in 2018. Overall revenues from print and digital sales and advertising decrea
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sed 3% year on year, but are forecast to rise slightly in 2019. 54% of newspapers’ overall revenue comes from circulation sales, up 1% year on year and forecast down 2% for 2019 as prices come under pressure. Print revenues still account for 85% of newspapers’ overall revenue globally – but its share declined from 89% in 2018 and is forecast to be 87% in 2019. Digital circulation revenues increased +11% year on year (yoy) – forecast to increase further in 2019. Digital advertising revenues increased by +5% yoy – forecast to increase further in 2019. Digital news subscribers increased 15% yoy – forecast to increase further in 2019. Print circulation revenues decreased 3% yoy – and are forecast to drop further in 2019. Print advertising revenues decreased 7% yoy – and further decline is expected in 2019. Print paid audiences decreased slightly (less than 1%) yoy – and forecast to slip again in 2019." (Snapshot: World press trends 2019, page 6)
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"All editions of this book have presented a single core idea, called “cultural frames for goods.” In this idea, we have sought to draw together all of the many separate strands that make up the fascinating complexity of advertising practice and its products, as they have evolved during the entir
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e period between the late nineteenth century to the present time. We argue that one unifying cultural frame is dominant during a specific historical period and then transitions into a newer one. In the first two editions of this book, we arrayed the cultural frame as a series of four discrete phases. In the third edition, a new member of our author team, Jackie Botterill, developed the idea of a fifth frame, enabling us to make sense out of what has been happening in advertising practice during the 1980s and 1990s. Professor Botterill’s imaginative and insightful construction of the fifth frame remains applicable to the latest phase of advertising practice down to the present day. The fourth edition of Social Communication in Advertising has been prepared by Kyle Asquith, who has updated the contents to consider twenty-first-century advertising and consumer society, with revisions throughout and two all-new chapters. Chapter 12 examines the institutional structure of twenty-first-century advertising, the current power struggles and strategies at play in the industry as marketing dollars shift from traditional mass media to internet, social, and mobile media promotion. Chapter 13 turns from the technological and institutional contexts of the twenty-first-century mediated marketplace to discuss the larger cultural messages of advertising, which although shifting in formats, remains a privileged social communicator." (Preface, page viii)
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"The integration of traditionally isolated Central/ Eastern Europe into larger, worldwide trends has fundamentally changed the way we look at the media in this region. This volume proposes to address the transition of the media and communication industries in the contemporary period. The contributio
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ns discuss, among other things, the obstacles that still remain for the media to play an effective watchdog role in the new democracies, and whether the advent of the Internet and social media has helped or hindered the transformation to a powerful, independent media. The discussion further examines whether advertising agencies have targeted postcommunist citizens differently than those in Western European countries and if the media markets in the post- communist region are fundamentally different than in Western Europe and North America. A second focus of the volume is the media coverage of social issues like domestic violence, which is intended to draw attention to these issues and influence policy in a more aware and open society. This establishes the trend of post- communist media following the example of western media practice." (Publisher description)
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