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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Looking at Listening: Gender and Race in Commercial Advertising for Radio Sets in Southern Africa from the 1950s to the 1970s
Journal of African Cultural Studies, volume 36, issue 1 (2024), pp. 74-93
"This article takes a visual approach to the study of an auralmedium. It argues that the radio set had a powerful visual presence in popular culture in Southern Africa between the 1950s and the 1970s when most people bought their first radio sets. Advertisements for radios carried by the press offer
...
Indigenous African Language Media: Practices and Processes
Singapore: Palgrave Macmillan (2023), xxxxvi, 444 pp.
"The book contributes to the sparse academic literature on African and minority language media research. It serves as a compendium of experiences, activities and case studies on the use of native language media. Chapters in this book make theoretical, methodical and empirical contributions about ind
...
Audio Identity in Branding and Brand Communication Strategy: A Systematic Review of the Literature on Audio Branding
Profesional de la Información, volume 31, issue 5: e310504 (2022), 12 pp.
"Brand creation and management has undergone a substantial change in recent years as a result of new communication strategies, adaptation to the digital transmedia paradigm, and interaction with consumers. The use of an audio identity as a variable in this architecture and its inclusion in the diffe
...
Ageing and the Media: International Perspectives
Bristol: Policy Press (2022), 234 pp.
"Media representations of ageing play a role in stereotype formation and even reinforce them. Encountering these stereotypes can negatively impact the self-esteem, health status, physical wellbeing and cognitive performance of older people. This international collection examines different dimensions
...
Nachhaltigkeit als Gegenstand und Zielgröße der Rezeptions- und Wirkungsforschung: Aktuelle Studien und Befunde
Baden-Baden: Nomos (2022), 249 pp.
"Der Band bietet vielfältige Einblicke in die aktuelle kommunikationswissenschaftliche Rezeptions- und Wirkungsforschung rund um das Thema Nachhaltigkeit. Die Beiträge beschäftigen sich etwa damit, wie die Thematik in den (sozialen) Medien verhandelt wird, wie sich verschiedene Botschafts- und Ko
...
Media and Communication in Nigeria: Conceptual Connections, Crossroads and Constraints
London; New York: Routledge (2022), xv, 272 pp.
"The book traces communication in Nigeria back to pre-colonial indigenous communication, through the development of telecommunication, broadcasting networks, the press, the Nigerian flm industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic li
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The Native Advertising Playbook
Key Guides
International Media Support (IMS); CityDog Media (2022), 57 pp.
"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models,
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World Press Trends 2020-2021
World Association of News Publishers (WAN-IFRA) (2021), 97 slides
"Despite the impact of the pandemic, it’s worth noting that the news media industry is a US$ 112.4 billion business, according to our analysis. But, of course, we cannot come up with any original superlatives (and won’t) to characterise the effects of the pandemic on our business (some bad, some
...
Publicidad y estereotipos: Una relación de alto riesgo
Buenos Aires: ONU Mujeres Argentina; Organización Internacional del Trabajo (OIT) (2021), 59 pp.
De la publicidad a la comunicación persuasiva integrada: Estrategia y empatía
Madrid: ESIC Editorial (2019), 416 pp.
"La comunicación persuasiva es la resultante de la suma de la comunicación estratégica y la comunicación empática. Esta fórmula combina conceptos en los que profundiza el libro, con el objetivo de identificar hacia dónde va la publicidad, término que, desde el punto de vista de las autoras,
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World Press Trends 2019: Marking Three Decades as the Definitive Guide to the Global News Media Industry in Numbers, Trends and Changes
Frankfurt am Main: World Association of News Publishers (WAN-IFRA) (2019), 70 pp.
"The news publishing industry remains the leading investor in journalism worldwide. And the global appetite for quality news is undiminished. Paying news audiences – print and digital – rose 0.5% to 640 million per day in 2018. Overall revenues from print and digital sales and advertising decrea
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The Online Advertising Tax: A Digital Policy Innovation
London: University of Westminster Press (2018), 29 pp.
Social Communication in Advertising
New York: Routledge, 4th ed. (2018), x, 431 pp.
"All editions of this book have presented a single core idea, called “cultural frames for goods.” In this idea, we have sought to draw together all of the many separate strands that make up the fascinating complexity of advertising practice and its products, as they have evolved during the entir
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Fundamentos de la publicidad
Madrid: ESIC Editorial (2017), 255 pp.
Advertising: What Everyone Needs to Know
New York: Oxford University Press (2017), 240 pp.
Media in Process: Transformation and Democratic Transition
Milton Park; New York: Routledge (2017), viii, 184 pp.
"The integration of traditionally isolated Central/ Eastern Europe into larger, worldwide trends has fundamentally changed the way we look at the media in this region. This volume proposes to address the transition of the media and communication industries in the contemporary period. The contributio
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