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Talking about poverty: Lessons learnt

York: Joseph Rowntree Foundation (JRF);Rights Evaluation Studio (2023), ii, 98 pp.

"The Talking about Poverty (TaP) project, which ran from 2016 to 2021, aimed to develop a more effective way of communicating about UK poverty through ‘framing’ – an evidence-based communications strategy. For this project, the Joseph Rowntree Foundation (JRF) worked with the FrameWorks Instit ... ute, which is a not-for-profit communications research organisation based in the United States. In 2021, a sister organisation, FrameWorks UK, was established in the United Kingdom (UK), which focuses on supporting mission-driven organisations to apply strategic communications research in practice. The TaP project set out to understand the public’s attitudes to poverty in the UK and used insight from research with 20,000 people (Volmert et al, 2016) to develop ways to talk about poverty in a more effective way. To challenge the unhelpful narratives identified in the research, the project developed an evidence-based communications strategy (‘poverty framing’) to increase the public’s understanding of UK poverty and provide support for measures to address it. [...] There are some key development areas for future framing projects such as stronger project planning and management, monitoring and evaluation, and sustainability planning. However, the TaP project made PWLE who were engaged in the project feel more hopeful about the future and confident that the project would have a positive, accumulative effect on how poverty is being talked about in public discourse, with some indications that the project may have had some influence in the media and the House of Commons. The TaP project created a buzz in the third sector and was credited with helping to build a movement, leading to a more co-ordinated sector. While we identified a need and desire to engage the third sector and PWLE earlier on in the project, the vast majority of third sector partners and allies who were engaged in our evaluation both valued and used the framing in their work, crediting the framing with adding more dignity, positivity and effectiveness to their communications. The TaP project brought hundreds of organisations together for the Keep the Lifeline campaign and provided a robust and evidence-based communications strategy for their internal staff and external allies." (Executive summary, pages 3-6) more

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Effective Anti-Corruption Messaging: Lessons from Ukraine

Jordan Gans-Morse

PONARS Eurasia (2018), 8 pp.

"This memo presents evidence based on a survey experiment embedded in a national survey of Ukrainians and a laboratory experiment conducted with Ukrainian university students. The findings indicate that anti-Corruption messaging that emphasizes the success of anti-Corruption campaigns (i.e., a “po ... more

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Oxfam's Grow Campaign: Mid Point External Evaluation

Glenn O'Neill, Patricia Goldschmid

Owl RE (2013), 87 pp.

"On 1 June 2011, Oxfam launched the GROW campaign to tackle food injustice and build a better food system. The GROW campaign is broad and diverse, operating at national, regional and international levels, across 4 thematic areas – land, investment in small-scale agriculture, climate change and foo ... more

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MTV Exit Asia: An Innovative Multimedia Program to Increase Awareness and Prevention of Trafficking in Persons

London: MTV EXIT Foundation (2012), 133 pp.

"MTV EXIT ASIA is a large-scale multi-media program designed to raise awareness of trafficking in persons (TIP) in the Asia-Pacific Region with the objective of promoting behaviour change and driving social action. It reflects an innovative co-donor partnership between USAID and AusAID that aims to ... more

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Public Awareness and Public Education for Disaster Risk Reduction: A Guide

Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2011), 74 pp.

"This guide sets out approaches and tools for public awareness and public education in disaster risk reduction already widely in use by National Societies. It pulls together a range of research on risk communications and public education for behaviour change, and practitioners’ own discoveries in ... more

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Getting it Together: Strengthening Transparency, Accountability, Participation and Non-Discrimination with Communication Methods

Stockholm: Swedish International Development Cooperation Agency (Sida) (2010), 39 pp.

"This Guidance Note suggests concrete ways to enable the people in a country to influence the work of government and public agencies - and in that way ensure democratic development results. While both the Paris Declaration and the Accra Agenda for Action point to the need for better use of communica ... more

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Media Advocacy Toolkit: Course Workbook

Windhoek: Media Institute of Southern Africa (MISA) (2002), 80 pp.

"This course is designed to help you to sharpen your media advocacy skills. It is made up of two 2-day workshops. During the first workshop, you will explore the meaning of advocacy. You will also consider the importance of finding and including women’s voices in the media you produce. On Day 2 yo ... more

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Amnesty International Campaigning Manual

London: Amnesty International, 2nd ed. (2001), 325 pp.

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Vigilancia ciudadana: Material de trabajo

Lima: Grupo de Trabajo "Vigilancia Ciudadana" (2000), ?? pp.

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Social Marketing Strategies to Fight Corruption

G. S. Kindra, Rick Stapenhurst

World Bank, Economic Development Institute (1998), 28 pp.

"Drawing on lessons from the use of social marketing in public health campaigns (e.g., to reduce smoking and alcoholism, to encourage safe sex and to encourage physical fitness), environmental campaigns (e.g., to promote recycling), education campaigns (to encourage literacy) and the protection of i ... more

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Making Biodiversity Conservation Happen: The Role of Environmental Education and Communication

Pat Foster-Turley

GreenCOM (1996), 29 pp.

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Putting People Into Policy: The Role of Environmental Education and Communication

Raisa Scriabine

GreenCOM (1996), 39 pp.

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Disability Awareness in Action: Campaigns

Agnes Fletcher

London: Disability Awareness in Action (1994), 46 pp.

"This resource kit focuses on campaigns run by organisations of disabled people which promote our independence, equality of opportunity and full participation. Taking part in campaigns will increase members' skills and confidence and show disabled people as active participants in their communities, ... more

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Lectura y medios de comunicación de masas

Laura Constancia Sandroni

Bogotá; Buenos Aires: Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC);Instituto Colombiano de Cultura (Colcultura);Aique Grupo Editor (1992), 135 pp.