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Essentials for Excellence: Research, Monitoring and Evaluating Strategic Communication for Behaviour and Social Change with Special Reference to the Prevention and Control of Avian Influenza/pandemic Influenza

Will Parks, Siddartha Shrestha, Ketan Chitnis

Suva: UNICEF (2008), iv, 111 pp.

"Essentials for Excellence is not comprehensive but it does equip you with sufficient know-how to be able to plan and manage useful RM&E for your AI/PI strategic communication. For those seeking further information, web-links and key references are included. The guide is aimed at users who want stra ... more

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From Behavior Change Communication to Strategic Behavioral Communication on HIV in Kenya, 1999–2006: Impact Project Experience and Lessons Learned

Peter Mwarogo

Nairobi: Family Health International (FHI) (2007), 31 pp.

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Planning BCC Interventions: A Practical Handbook

Peter F. Chen

Bangkok: United Nations Population Fund (UNFPA) (2006), 50 pp.

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Behaviour Change Communication in Emergencies: A Toolkit

Lisa Nicole Woods

Kathmandu: UNICEF (2006), 238 pp.

"This toolkit is a resource for everyone working in emergency situations caused by natural disasters. It is designed to help programme managers from UNICEF, UN agencies, NGO partners and government personnel to prepare, plan, implement and monitor behaviour change communication initiatives supportin ... more

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Counting on Communication: The Uganda Nutrition and Early Childhood Development Project

Cecilia Cabañero-Verzosa

Washington, DC: World Bank (2005), vii, 41 pp.

"The Uganda Nutrition and Early Childhood Development Project was one of DevComm’s first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respe ... more

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A Healthy Workforce: A Toolkit for HIV and AIDS Advocacy and Behaviour Change Communication in the Workplace

Washington, DC: Center on AIDS & Community Health (2005), 68 pp.

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Strategic Communication for Behaviour and Social Change in South Asia

Kathmandu: UNICEF (2005), xvi, 70 pp.

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Behavior Change Perspectives and Communication Guidelines on Six Child Survival Interventions

Kim S. Martin (ed.)

Baltimore: Johns Hopkins Center for Communication Programs (2005), xi, 178 pp.

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Communicating HIV and AIDS, What Works? A Report on the Impact Evaluation of Soul City's Fourth Series

Susan Goldstein, Shereen Usdin, Esca Scheepers, Garth Japhet

Journal of Health Communication, volume 10, issue 5 (2005), pp. 465-483

"This article describes the evaluation of the HIV/AIDS communication aspect of the multi media Soul City health promotion intervention in South Africa. The intervention consists of a television and radio drama and print material. The evaluation was multifaceted with a before and after national surve ... more

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Strategic Communication in the HIV/AIDS Epidemic
Key Guidance

Neill McKee, Jane T. Bertrand, Antje Becker-Benton

New Delhi; Thousand Oaks, Calif.: Sage (2004), 351 pp.

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BCC Network for HIV/AIDS: First Regional Meeting for East, Central and Southern Africa. Renewed Emphasis on Behaviour Change Communication for HIV/AIDS Prevention and Care

Kampala: Family Health International (FHI) (2004), 101 pp.

"The concept of a Regional BCC Network for HIV/AIDS for East, Central and Southern Africa (ECSA) grew out of a common interest and understanding among a number of BCC practitioners dealing with HIV/AIDS in the region that something needed to be done to help address common challenges and needs, impro ... more

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HIV/AIDS: The Creative Challenge. Literature Review: Engaging with Culture in HIV/AIDS Communications

Mary Marsh

Creative Exchange (2004), 26 pp.

"This literature review explores current thinking and analysis of the role of culture in development communications addressing HIV and AIDS prevention, treatment and care. It takes as its starting point the relationship between culture and the global strategic response to HIV/AIDS, tracing the impli ... more

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A Field Guide to Designing a Health Communication Strategy

Gael A. O'Sullivan, Joan A. Yonkler, Win Morgan, Alice Payne Merritt

Baltimore: Johns Hopkins Center for Communication Programs (2003), 230, 48, 5, 4 pp.

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Missing the Message? 20 Years of Learning from HIV/AIDS

Thomas Scalway

James Deane (ed.)

London: Panos (2003), 58 pp.

"This report focuses on the way in which the response to the pandemic has been shaped, with a particular emphasis on the way in which communication has been used. Often the emphasis is on information dissemination, and the distribution of health messages. While information is vital, past successes i ... more

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Strategic Communication for Development Projects: A Toolkit for Task Team Leaders

Cecilia Cabañero-Verzosa

Washington, DC: World Bank, 3rd ed. (2003), 183 pp.

"This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in population, health, and nutrition (PHN) projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to pla ... more

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Communication for Development Roundtable Report: Focus on HIV/AIDS Communication and Evaluation

New York: United Nations Population Fund (UNFPA) (2002), 88 pp.

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Developing Materials on HIV/AIDS/STIs for Low-Literate Audiences

Elisabeth Younger, Carol Hooks, Scott Wittet, Heidi Lasher

Arlington, Va.; Washington, DC: Family Health International (FHI); Program for Appropriate Technology in Health (PATH) (2002), 155 pp.

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Public Health Communication: Evidence for Behaviour Change

Robert C. Hornik (ed.)

Mahwah, New Jers.: Lawrence Erlbaum Associates (2002), xv, 435 pp.

"This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the au ... more

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Evaluating the Impact of Communication Programs: Summary of an Expert Meeting Organized by the MEASURE Evaluation Project and the Population Communication Services Project

Maria Elena Figueroa, Jane T. Bertrand, D. Lawrence Kincaid

Chapel Hill; Baltimore: USAID; Measure Evaluation; Population Communication Services (2002), 56 pp.

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Evaluation of the Population Communication Services (PCS) Project

Gerard Bowers, Rafael Obregón, Audrey Sullivan, Audrey Sullivan, Thomas Tufte, Shereen Usdin

Washington, DC: Population Technical Assistance Project; USAID (2001), 67 pp.

"The Johns Hopkins University Population Communication Services (JHU/PCS) project has been the Office of Population’s leading project for communication and behavior change since 1982. Now working under its fourth cooperative agreement* with USAID, JHU/PCS and its subcontractors provide technical a ... nd financial support for communication projects in all stages of design, implementation, and assessment, including audience identification, message design, determination of appropriate media mix, materials development, and program evaluation. Previous versions of the PCS project (i.e., those carried out under the first three PCS projects) emphasized production of and training for the development of posters, brochures, flip charts, and other materials for providers and facilities materials which were largely lacking at that time. The earlier projects also pioneered the use of mass media, music, and drama for family planning and health promotion. The design of the current PCS project recognizes the importance of community mobilization and interpersonal communication and counseling (IPC/C), and incorporates all three elements in a three-pronged strategy wherever possible. In addition to these planned additional areas of responsibility, PCS IV has become increasingly involved in functional areas that were not anticipated when it was awarded in 1995. These include child survival (including polio eradication), prevention of human immunodeficiency virus/acquired immune deficiency syndrome (HIV/AIDS), environmental health, and—representing the most obvious departure from the project’s traditional orientation—democracy and governance. PCS has assumed responsibility for virtually all of these unanticipated new tasks in response to field support–funded requests from USAID Missions. Indeed, the field support–driven nature of the PCS project is one of its central characteristics. At present, approximately 80 percent of PCS funds are derived from Mission field support funds—a substantial portion of which (approximately 30 percent) has been provided to address communication needs in the areas beyond family planning/reproductive health noted above. The evaluation presented herein was designed to assess JHU/PCS performance in meeting the objectives set forth in the current cooperative agreement, as well as to examine the project’s effectiveness in responding to these new and unforeseen challenges. The evaluation team was asked to review the tools and methodology that JHU/PCS and its partners apply to these tasks, as well as the communication science that underlies PCS’s strategic approach." (Executive summary) more

Strategic Communication in the HIV/AIDS Epidemic Key Guidance

Strategic Communication in the HIV/AIDS Epidemic
Key Guidance