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Vaccination Campaigns & Vaccine Hesitancy
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Under the Surface: Covid-19 Vaccine Narratives, Misinformation and Data Deficits on Social Media
First Draft (2020), 95 pp.
"This research demonstrates the complexity of the vaccine information ecosystem, where a cacophony of voices and narratives have coalesced to create an environment of extreme uncertainty. Two topics are driving a large proportion of the current global vaccine discourse, especially around a Covid-19
...
Social Media and Vaccine Hesitancy: New Updates for the Era of COVID-19 and Globalized Infectious Diseases
Human Vaccines & Immunotherapeutics, volume 16, issue 11 (2020), pp. 2586-2593
"Despite major advances in vaccination over the past century, resurgence of vaccine-preventable illnesses has led the World Health Organization to identify vaccine hesitancy as a major threat to global health. Vaccine hesitancy may be fueled by health information obtained from a variety of sources,
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Consolidated Report for Assessment of Polio Eradication Initiative (PEI) for the Year 2019
Islamabad: UNICEF (2020), 64 pp.
Comunicación, sociedad y salud en contexto de pandemia
Deep Insights
Chasqui: Revista Latinoamericana de Comunicación (Quito), issue 145 (2020), pp. 41-300
Rapid Review: Vaccine Hesitancy and Building Confidence in COVID-19 Vaccination
Social Science in Humanitarian Action Platform (SSHAP) (2020), 18 pp.
"This brief draws on social science literature and informal interviews with experts to illustrate that vaccine hesitancy is more complex and context-specific, and often reflects diverse, everyday anxieties – not just, or even primarily, exposure to misinformation or anti-vaccine campaigners. Based
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Vaccine Misinformation Management Field Guide: Guidance for Addressing a Global Infodemic and Fostering Demand for Immunization
New York: UNICEF (2020), 61 pp.
"This guide should help practitioners to: develop an evidence-grounded understanding of misinformation in the context of vaccination, how it spreads and gets traction, what can be done to mitigate its impact; implement evidence-based approaches to address misinformation; develop a comprehensive and
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Global Rumour Bulletin
Internews (2020), 10 pp.
"For the last 6 months, the Internews' Rooted in Trust project has collected more than 5,238 rumours from seven countries: Afghanistan, Lebanon, Philippines, Colombia, Central African Republic, Mali and Sudan. We work in 12 local languages and collect data across seven major social media platforms a
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Communicating About Vaccine Safety: Guidelines to Help Health Workers Communicate with Parents, Caregivers, and Patients
Key Guides
Washington, DC: Pan American Health Organization (PAHO) (2020), 61 pp.
"Studies show that telling people about the quality, safety, effectiveness and availability of vaccines is not enough to influence behavior change related to immunization, and in general, doesn´t increase coverage. For this reason, it´s necessary to understand the reasons why people choose not to
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COVID-19 Vaccine Deployment: Behaviour, Ethics, Misinformation and Policy Strategies
London: Royal Society; British Academy (2020), 35 pp.
"COVID-19 vaccine deployment faces an unprecedented degree of uncertainty and complexity, which is difficult to communicate, such as immune response, duration of immunity, repeated vaccination, transmission dynamics, microbiological and clinical characteristics and multiple vaccines. Priority groups
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"Women, the elderly, adolescents, youth, and children, persons with disabilities, indigenous populations, refugees, migrants, and minorities experience the highest degree of socio-economic marginalization. Marginalized people become even more vulnerable in emergencies. This is due to factors such as
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A Communicator’s Tip Sheet for COVID-19 Vaccination
National Institutes of Health (NIH) (2020), 1 p.
"Three communication considerations: 1. What - Define communication goals; 2. Who: Identify needs and persepctives of intended audience; 3. How: Create and disseminate tailored messages." (Page 1)
Systematic Literature Review on the Spread of Health-Related Misinformation on Social Media
Social Science & Medicine, volume 240, issue 112552 (2019), 12 pp.
"While examples of the rapid spread of misinformation date back to the earliest days of scientific medicine, the internet, by allowing instantaneous communication and powerful amplification has brought about a quantum change. In democracies where ideas compete in the marketplace for attention, accur
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When Celebrities Speak: A Nationwide Twitter Experiment Promoting Vaccination in Indonesia
National Bureau of Economic Research (NBER) (2019), 55 pp.
"Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people to change their beliefs. To do so, we conducted a nationwid
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Science Communication in South Africa: Reflections on Current Issues
Cape Town: African Minds (2019), 236 pp.
"Once the persuasion took hold that science should open up to the public and these questions were raised, it became clear that coming up with satisfactory answers would be a complex challenge. The inaccessibility of scientific language and methods, due to ever increasing specialisation, is at the ba
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Communication for Development: Case Study Compendium 2013-2017
New Delhi: UNICEF (2018), 205 pp.
"This compendium of 15 SBCC cases presents results and learning from the Communication for Development (C4D) cross-sectoral interventions from 15 states of India – all implemented during the country programme 2013- 2017. Additionally, a national level C4D Results Report ‘Resonating Change’ has
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How Has Media Programming Supported Polio Eradication?
London: BBC Media Action (2018), 11 pp.
"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil
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Controversial Ebola Vaccine Trials in Ghana: A Thematic Analysis of Critiques and Rebuttals in Digital News
BMC Public Health, volume 17, issue 642 (2017), 24 pp.
"A web-based system was developed to download and analyse news reports relevant to Ebola vaccine trials. This included monitoring major online newspapers in each country with planned clinical trials, including Ghana. All news articles were downloaded, selecting out those containing variants of the w
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Polio Communications Global Guide: Outbreak
Geneva: Global Polio Eradication Initiative (2016), 42 pp.
"Phase 1: Immediate Response Communication addresses the beginning of an outbreak and focuses on building, or rebuilding, caregivers’ critical awareness around key variables. Within the immediate response phase, communication should be straightforward and clear. The primary goals are to urgently r
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Polio Communications Global Guide: Enduring Outbreak
Geneva: Global Polio Eradication Initiative (2016), 42 pp.
"The first step of addressing an Enduring Outbreak is conducting a systematic analysis of the root causes of the failure to interrupt polio transmission. Social, epidemiological, and campaign data and information should be aggregated and organised for analysis." (Page 2)
Polio Communication Global Guide: A How-To Manual for the Art and Science of Maximising Immunisation Rates Through Communication
Polio Global Eradication Initiative; UNICEF (2016), 33 pp.
"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground
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